A successful case of Chinese and foreign celebrities' entrepreneurship-a young man born in Xiuyan, Anshan, started his business by pedicure and opened ten chain stores in 9 years.
Wang Zheng, born in 1980s, started his business by pedicure and opened 10 chain stores in 9 years.
Pumbaa pedicure shop Qian 'an Road Branch officially opened recently, which is the tenth branch in Anshan area. This day is of great significance to Wang Zheng, a post-80s boy from Xiuyan, Anshan, Liaoning. This young entrepreneur has created his own world in more than 9 years. Despite setbacks and failures, he never gave up and became a leader in this industry with The Lancet.
A difficult start
Wang Zheng, 1985, is from Shi Fo Village, Shimiaozi Town, Xiuyan. He dropped out of school before finishing junior high school. He used to be a courier, handing out leaflets in the street. Later, Wang Zheng was drafted into the army. In the army, his favorite thing is reading. With this diligence, he became the ideological teacher in the class.
After leaving the army, Wang Zheng once struggled whether to go home to raise chickens or go out to do something. "I have suffered from foot disease, which is very painful. Later, after treatment, I recovered. At that time, I began to pay attention to the pedicure industry. However, in the eyes of family members, pedicure is not a decent job. I heard that Wang Zheng wanted to make money by "fiddling with his feet", but there were many gossips among the villagers.
In 2007, newly married Wang Zheng proposed to his parents to open a pedicure shop in Anshan. "Although they disagreed with me, they gave me 30,000 yuan." Wang Zheng said that with this 30,000 yuan, he came to Anshan alone, rented a humble shop and started a hard road to entrepreneurship.
5 yuan, 10 yuan, hellip& amphellip, 20 yuan, which was the average daily income earned by Wang Zheng at that time. Over the past year, pedicure shops have only made profits in 500 yuan. In order to save money, he only ate potatoes and cabbage every day for several months. Later, his wife came to live with him with a few months old child. Three people live in a small rental house, and the state of living beyond their means every day makes Wang Zheng want to give up several times. "At that time, my relatives and friends were afraid to answer my phone, and I was afraid that I would borrow money from them." Wang Zheng said with a wry smile.
first pot of gold
What supported Wang Zheng's persistence was an unforgettable pedicure experience.
One day at the end of 2007, Wang Zheng received a phone call, and the other party wanted him to get a pedicure. That is an old man paralyzed in bed. Because of the severe paronychia, he can't even cover the quilt tightly. Wang Zheng carefully took out the nail and carried out debridement and medication for more than 40 minutes. When everything is handled properly, the old man can finally cover himself and rest in peace.
With a serious and responsible service attitude, the number of small shop customers began to increase. By the end of 2008, Wang Zheng's pedicure shop had made a profit of more than 50,000 yuan, which was the first bucket of gold since he started his business. In order to establish a brand, Wang Zheng later joined Dalian Pumbaa pedicure, and his business became more and more prosperous. At the same time, many young people from Wang Zheng also defected to him, hoping to realize their entrepreneurial dreams together.
In 2009, Wang Zheng opened a second branch. Although it also experienced a period of "loss", it quickly turned losses into profits. In this way, after nine years of "exploration", Wang Zheng's pedicure shop has developed from the initial 1 home to 10, covering all urban areas in Anshan, and is developing to Haicheng and Liaoyang. The total business volume of all stores is also increasing year by year, from the initial tens of thousands of yuan to nearly 3 million yuan.
Road to public welfare
In recent years, Wang Zheng has been exploring entrepreneurship, but at the same time, he is also concerned about public welfare undertakings.
In 20 12, Wang Zheng took his team into the nursing home and volunteered to pedicure the lonely old people there and send them brand-new socks. At first, most people thought they were "putting on a show". However, they walk into nursing homes and communities at least once a month and volunteer to pedicure the elderly, sanitation workers and the disabled. They have never stopped for several years and proved their ideal of public welfare with practical actions.
In March this year, Wang Zheng went to Beijing to attend the China Bath Industry Exchange Conference with his own entrepreneurial experience, which was recognized by the leaders attending the meeting. In the meantime, Wang Zheng and 19 pedicure practitioners from all over the country were awarded the title of "China pedicure master" and became industry rookies. "This is another speed-up on my entrepreneurial road. I believe that in the future development path, the pedicure industry will definitely become wider and wider. "
The young man who once struggled to raise chickens or insisted on his dreams in his hometown has now grown into a calm and confident industry leader.
Successful story of Chinese and foreign celebrities' entrepreneurship II: The entrepreneurial story of boys who opened pet shops and pursued their dreams after 1980s in Fujian.
Natural "pet dad"
Lin Jinjie likes small animals since he was a child. I became a "pet father" in elementary school, and I have countless pet treasures. Species range from the most elementary goldfish to the most common cats and dogs, to more personalized lizards and parrots. "Pet Dad" is experienced.
Unlike Lin Jinjie, who loves pets, his parents are extremely opposed to his spending time on these little creatures. His parents even secretly gave away his pet, but Lin Jinjie always spent all his money to bring his little pet home.
"Dog Dad" turned into a crazy wage earner
"It is my happiest day to ride an electric car and walk my dog after work every day." After leaving school and entering the society for more than two years, Lin Jinjie has done a lot of work to prepare for starting a business.
Parents expect their children to have a stable job and a comfortable life, but Lin Jinjie's expectations for himself are far from being satisfied with this. He was caught in a silent struggle with his parents, who were unwilling to give him venture capital. In order to save money, he had to take several jobs. Truck drivers, porters and couriers are all his identities. At most, he does three jobs at the same time.
Two years later, he opened his first pet shop with his first venture capital.
Pet Store 1.0 Zhu Meng
The first store is near Tatou, but the monthly rent along the street is only about 1 0,000 yuan. Due to limited funds, Lin Jinjie's first pet shop can be described simply: "The store is relatively old and there is no regional division. It is a strong smell when you enter the door."
Lin Jinjie, who started his business for the first time, has no business experience. The starting point of everything is to save money. In order to buy nutritious and shiny food, he goes to the market early every morning. He can't afford to hire employees. He is not only responsible for pet grooming, but also for breeding and delivery. The dog's due date is approaching, so he has to eat, drink and sleep in the store for 24 hours to ensure the safe production of the dog's mother. Although the environment in the store is not attractive, the investment and seriousness of the young boss have brought repeat customers to the store. After several months of operation, the store can basically maintain a monthly surplus of several thousand, but it is Lin Jinjie who pays every morning and evening.
Bearing the pressure of life, Lin Jinjie's pet shop can't be pure, and profit has become the first goal of management. A year and a half later, although the store was operating stably, its location and environment were limited and it was impossible to make a breakthrough. After careful consideration, Lin Jinjie chose to close the store.
Pet store 2.0 dream
After closing the first store, Lin Jinjie did not rashly choose a good place to reopen the pet shop. It happened that his cousin came back from Shenzhen at this time. Encouraged by his cousin, he joined his cousin's entrepreneurial project. In these three years' work, Lin Jinjie keeps learning, improving and enriching himself. Three years later, he has savings, and his dream of opening a pet shop is still there. Different from the first time, this time he has a comprehensive plan for all aspects of this store.
1, the location is clear. This time, Lin Jinjie chose the store site in the rich area of May 4th North. Most families here have pets, and there is more than one. He also learned from the "dog walking" communication in Fuzhou that there is an excellent dog walking place nearby. It can be said that there are many "customers" nearby who have spending power.
2, the main warm card. This time, Lin Jinjie has relatively sufficient funds at hand to realize his ideas one by one. When you walk into his pet in Wang Cai, you will find that there is a layer of glass to isolate the pet in another area, which greatly improves the air quality in the store. Sofa and coffee table are placed in the waiting area to make the owner more comfortable when waiting for his little baby.
3. Only do professional things. Different from the first busy work, this time Lin Jinjie's positioning of the store is more clear. Familiar with pet-related products, good at pet grooming. That's what he is. He will do his best.
Pet shop has always been Lin Jinjie's dream. From "looking for money" three years ago to "pursuing quality" now, he has completed the transformation from dreaming to dreaming. How far is the dream from reality? "Looking up at the starry sky and keeping your feet on the ground" may bring the distance closer step by step.
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