YONEX is a world-renowned professional racket manufacturer that fully embodies the excellence of Japanese craftsmanship. Badminton rackets firmly occupy the world's number one position, and tennis rackets are also loved by many well-known stars.
In 1946, Yutaka Yoneyama established Yoneyama Company, which initially produced fishing nets and wooden drifts.
In 1957, the company shifted to the production of golf, tennis and badminton products.
1961 The first "Yoneyama" badminton racket was released.
Two years later, Yoneyama became a manufacturer of international brand badminton products.
In 1969, Yoneyama launched the world's first aluminum badminton racket - #700. Today, more than 80% of the world's athletes use Yonex badminton rackets.
In 1978, Yoneyama Company entered the field of tennis racket production, diversifying the company's products.
In 1978, the company's new "YY" LOGO was launched, consisting of blue and green, and soon became well-known in the badminton and tennis circles.
A year later, the company and trademark were changed to Yonex.
In 1980, the company launched the world's first ultra-light badminton racket --- Carbonex 8.
In the same year, it won the All England Badminton Open.
In 1982, Yonex launched the surprising R series of tennis rackets.
The R-1 was the world's first square tennis racket, and the ultra-light R-7 tennis racket won France and Wimbledon.
After using a range of lightweight materials to make rackets, Yonex began to adopt similar efforts in golf club manufacturing, such as using graphite.
In July 1983, Yonex launched the first all-carbon racket, Carbonex 2. In 1984, Yonex established a subsidiary in the United States to operate independently.
Headquartered in California.
In 1989 Yonex became the exclusive sponsor of the All England Badminton Open.
In 1990 Yonex invented A.D.X.
The Widebody golf club hit a distance of 412 yards on the PGA Tour that same year.
In 1992, Yonex signed a contract to sponsor Monica Seles, further supporting tennis.
Yonex joins Seles at No. 1 in the world rankings and makes Seles one of the youngest female athletes to win a Grand Slam.
In August 1992, using the design principles of isometric tennis rackets, Yonex launched the world's first isometric widebody badminton racket, the Isometric 500. From 1993 to 1995, Yonex-sponsored players won gold and silver medals in Olympic badminton competitions.
In addition, Yonex has become the official equipment sponsor of the Barcelona Olympic Games.
In October 1994, Yonex became the title sponsor of the U.S. Badminton Open.
In 1994 Yonex introduced the Super A.D.X.
and won the 1994 U.S. Open.
In July 1995, Yonex was listed on the Tokyo Stock Exchange.
Yonex has signed a sponsorship agreement with 14-year-old tennis prodigy Martina Hingis.
In 1996, Yonex introduced the Super A.D.X, which added graphite and steel to traditional irons.
In 1996, Yonex became the official sponsor and badminton equipment supplier of the Atlanta Olympic Games.
During the competition, Yonex took home almost every medal and won every shining moment.
In 1996 Yonex officially established the Teradomari National Club in Japan.
In 1996, Yonex added titanium, a super metal, to Super A.D.X for the first time.
Titanium has opened a new era of technology. With the help of super A.D.X products, Yonex has driven the development of golf.
1996 Seles uses Yonex SRQ-500 extension racket.
In early 1997, Richard Krajicek became the Wimbledon men's singles champion using the new Super RD-TOUR.
At the same time, 15-year-old Hingis became the youngest Wimbledon women's singles champion.
In 1997, 16-year-old Hingis used the RD-70 extended racket to win the Australian Open and become world number one.
YONEX has grown rapidly with Hingis and Seles.
In 1997 Yutaka Yoneyama, Yonex's founder, became Yonex's chairman and appointed Yoneyama Ko as Yonex's general manager.
The company launched PPS, which is 30% lighter than standard graphite.
In November 1997, Yonex sponsored player Scott Hosh participated in the Red Cup and won the Milwaukee Tour.
In 1998, Horsh renewed his contract with Yonex.
In the same year, YONEX has been accompanying Horsh for ten years.