After the Second World War, European countries (especially Western Europe) experienced economic reconstruction, achieved rapid development and appeared many economic miracles. Export trade has increased substantially, and high-tech achievements have emerged one after another. Many high-quality products have won the trust of consumers all over the world. The reason for its success, in addition to benefiting from the development of science and technology and better environmental conditions in the macro aspect, is directly related to the scientific management and excellent cultural traditions of enterprises in the micro aspect. Although the corporate cultures of European countries have their own characteristics, showing a diversified state, there are many similarities in corporate cultures of European countries because of their similar cultural backgrounds, similar economic development processes and systems, connected markets and frequent economic exchanges, especially the European Union countries are gradually moving towards economic and political integration. There are four main aspects:
1
Rational management tradition
In Europe, enterprises are well-organized, centralized in management and pragmatic and rational. In terms of staffing, strict and capable requirements are required. Each department has a clear division of labor and pays attention to work efficiency. Strictly abide by the law, adhere to credit, and be meticulous in doing business.
2
Spirit of research, development and innovation
In Europe, enterprises attach importance to research and development, emphasizing product renewal and technological innovation. Technological innovation brings product renewal, which in turn promotes technological innovation. At the same time, the state formulates corresponding policies to support R&D of enterprises. For example, France's technology policy is closely related to its economic development policy.
three
Global awareness and strategic vision
Because European countries are not rich in natural resources, European export trade occupies a very important position in the economy. European enterprises pay special attention to global market competition and formulate business strategies focusing on the world market. In order to ensure the realization of the global strategic plan of enterprises, many European enterprises attach great importance to the promotion and sales of products all over the world on the basis of ensuring excellent quality. Some large enterprises and multinational companies set up sales departments according to regions and countries, or set up sales organizations according to products. For example, many enterprises in Germany have strong promotion and sales organizations, and the sales network is sound and huge.
four
Participatory culture
In Europe, participation culture is closely related to the humanistic spirit and the spirit of pursuing democracy and freedom in European culture. In many European countries, the government has stipulated the role that employees should play in enterprises through laws. Some enterprises have working committees at all levels composed of managers and employee representatives; Some enterprises have set up "manager participation system", "semi-autonomous group" and "work improvement Committee" to let employees participate in enterprise management, and managers help employees solve problems from an objective standpoint and strengthen their sense of responsibility; Some enterprises implement the rotation system and flexible working system, and propose to adapt work to people, not to adapt people to work. In Germany, workers hold a considerable proportion of shares, which makes employees more concerned about the production and operation of enterprises, enhances their awareness of participating in management, and significantly improves labor efficiency.