In June 2007, Tencent initiated and established the first national non-public offering foundation registered by the Ministry of Civil Affairs-Tencent Foundation on the Internet in China.
As the first public welfare foundation initiated by an Internet company, Tencent Foundation is committed to promoting the deep integration of the Internet and public welfare undertakings, and promoting the development of public welfare industries through the technologies and services of the Internet, especially the mobile Internet.
The original fund of Tencent Charity Foundation was 20 million yuan, which was donated by Tencent. Tencent promises to donate a certain percentage of its profits to the foundation every year.
In April of 20021year, it was commended by Hebei Provincial Party Committee and Hebei Provincial People's Government as "Hebei Province's Advanced Collective for Poverty Alleviation".
Everyone's public welfare
Tencent Public Welfare is committed to becoming the co-founder of "Everyone can do public welfare", becoming a "connector" between public welfare organizations and caring netizens and enterprises, and promoting the long-term development of public welfare industry with the core competence of the Internet.
1) brand products
A renren charity-online donation platform
As an important product of Tencent Foundation, "Online Donation Platform" integrates the wisdom and spirit of the Internet and turns the success of public welfare into a new social way. Through the methods of "donating together with joy" and "donating together", a large number of scattered caring individuals participate in public welfare in the simplest way, and quickly gather to form a positive energy group visible on the network.
Donate Together-Tencent Public Welfare launched "Donate Together", which is such a brand-new fundraising model based on the characteristics of mobile platform and social relationship chain. "Donate together" not only brings donations, but also introduces friends and interaction into public welfare. Let love circulate in the circle of friends and make public welfare more real, friendly and happy.
By the end of 20 15 and 12, more than 48.25 million caring users had donated more than 760 million yuan through Tencent, and * * * had funded 8,235 public welfare projects of 2,562 non-profit organizations.
B behavioral public welfare-benefit experts
Tencent "Beneficiary Expert" is a large-scale annual brand public welfare project initiated and hosted by Tencent Public Welfare Foundation. Through online public welfare donation, it calls on the public to participate in offline walking.
"Beneficiary experts" are products that convert users' sports data into public welfare steps and public welfare funds to subsidize enterprises to donate public welfare projects. With the mission of "everyone is a public welfare actor", we will socialize through the mobile Internet and incite enterprises and the public to participate in the national health public welfare feast.
2) Ecological innovation
A Public Welfare Day -99
"99 Public Welfare Day" is an annual public welfare activity jointly sponsored by Tencent Public Welfare and hundreds of public welfare organizations, well-known enterprises, celebrities and top creative communication organizations. September 9th of 20 15 is the first Internet public welfare day in China, and the theme of 20 15 is "Love Together".
Through Tencent's public welfare platform, * * * 2.05 million people participated in the donation of 65.438+0.279 billion yuan, and the number of people who initiated the donation was as high as 8665.438+0.676.5438+0, which witnessed the powerful force of "public welfare at the fingertips" formed by the mobile Internet and public welfare.
B institutional empowerment-micro-love program
Tencent Micro Love is a three-dimensional growth system of Tencent Charity Foundation for the development of non-profit organizations. Its core mechanism is: Tencent Foundation provides all-round support of funds, resources and information through the micro-love open platform, promotes the benign interaction among non-governmental public welfare organizations, outstanding enterprises, public welfare leaders, caring netizens and social volunteers, and is committed to promoting the benign development of public welfare undertakings in China.
C innovative public welfare-100 1 creative action
100 1 Creative Action was initiated by Tencent Public Welfare. Through innovative ways of raising people and distributing donations, we will support innovative public welfare projects with ideas, grounding gas and reliability to carry out crowdfunding on the donation platform, encourage more young people to solve social problems with their own ideas, and make public welfare more loving, interesting and imaginative.
D product public welfare
Within the enterprise, Tencent Foundation actively explores the possibility of linking products to do public welfare. Use the technology and characteristics of Tencent products to connect Tencent users and make public participation more efficient and influential.
Cooperation cases: Reading for the Blind on WeChat, Warming Lights Action on QQ Mailbox, City Gang on Mobile QQ, Red Scarf on QQ, Cleaning+for Computer Butler and Mobile Butler, Cool Run Every Day and Cool Run+on WeChat Campaign, etc.