At the beginning of the new year, early spring is cold. The domestic epidemic has swept through again. From the border town of dongxing city to the international metropolis of Shanghai, all parts of the country are shrouded in the haze of the epidemic. Local governments have launched emergency plans to suspend business, stop work, suspend school, close entertainment venues, etc. At the same time, they have strictly implemented the "fuse" mechanism for the management of inter-provincial tourism business activities, strictly controlled the scale of tourism teams and suspended the operation of special tourist trains.
The tourism industry, which was hit hard by the epidemic, struggled to recover during the epidemic. Now it is tightening again. Can the tourism industry recover?
The reporter from Lundao. com will briefly sort out the policies, events, data and enterprises of Guangxi's cultural tourism industry in the first quarter of 222, and see what kind of trends and trends Guangxi's tourism market presents under the haze of epidemic spread.
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During the Tenth Five-Year Plan period, in terms of overall planning of cultural tourism, Guangxi will strive for more than one-third of the counties and cities in the whole region to meet the acceptance standards of the national global tourism demonstration zone, and strive to reach more than 7 famous tourist counties and global tourist areas; At the same time, we will vigorously develop rural tourism, start the brand creation of key villages and towns for cultural tourism and rural revitalization in Guangxi, and strive to add more than 3 rural tourist areas (farmhouses) with a four-star rating, more than 2 demonstration sites for leisure agriculture and rural tourism, and more than 1 key villages and towns for rural tourism in China.
In terms of local policies, Liuzhou will accelerate the construction of China-ASEAN Great Health and Cultural Tourism Equipment Industrial Park in combination with the characteristics of local resources; Innovate the integrated development mechanism of "cultural tourism+industry", create cultural brand activities and cultural tourism experience routes of Liuzhou Snail Powder Festival, and create a number of classic red tourism scenic spots to boost the development of local industrial economy.
(1) Guangxi
(2) Other
During the first quarter, in order to effectively restore the cultural tourism market in Guangxi, the relevant departments in Guangxi set the overall goal of realizing tourism consumption of 2 billion yuan in the first quarter, and adopted many measures, including the following. Focus on rural leisure, cultural experience, red education and other themes, and launch a number of minority tourist routes; Combined with local characteristic resources, Guangxi Red Cultural Tourism Association was established to promote the development of red tourism.
During the Tenth Five-Year Plan period, we will increase policy support, support cultural and tourism enterprises to use the capital market for listing financing, refinancing, mergers and acquisitions, and expand the scale of corporate bond financing. Encourage all kinds of qualified investors to set up all kinds of private equity investment funds in Guangxi in a market-oriented way and invest in all kinds of enterprises in Guangxi's cultural and tourism-related industries.
At the same time, at the local level, relevant government departments have combined local high-quality tourism resources to vigorously promote the development of local tourism industry. Among them, Nanning, relying on its position as the capital of Guangxi and the bridgehead of ASEAN, has proposed to speed up the construction of an international tourism consumption center city, further develop its cultural tourism brand, enhance its comprehensive competitiveness and enhance its international influence.
Liuzhou will give full play to the brand advantage of snail powder in online celebrity, and will build an agricultural leisure tourist area of snail powder and a core area of Liuzhou snail powder raw material agricultural modernization demonstration area, with a total investment of about 3 million yuan, to build a modern characteristic agricultural base integrating modern production and processing of snail powder raw materials in Liuzhou, e-commerce logistics, agricultural leisure sightseeing and research.
1. On New Year's Day holiday in 222, the market situation of cultural tourism in various provinces and cities in China
2. Key indicators of tourism owners in Guangxi in the first quarter
During this quarter, Jiangsu, Guangdong and Henan all received more than 1 million tourists during the first small holiday in 222. Seven provinces, including Jiangsu, Shanghai, Guangdong, Liaoning, Guangxi, Guizhou and Henan, have a tourism income of over 4 billion yuan, while only Jiangsu and Shanghai have exceeded 1 billion yuan. Among them, Jiangsu temporarily led the tourist reception list and tourism income list of all provinces in China with the data of 13.4166 million person-times and 15.437 billion yuan respectively.
It is worth mentioning that under the normalization of epidemic prevention and control, the number of tourists and tourism income in many provinces have declined in different degrees this year. For example, the number of tourists in Chongqing, Jiangsu, Guangxi and other places has dropped by more than 15%; Tourism revenue in Guangdong, Jiangsu and Guangxi provinces also declined slightly year-on-year. In contrast, the data growth of Beijing's cultural tourism market during the New Year's holiday is outstanding, with the number of tourists increasing by 72.4% year-on-year, and the tourism revenue doubling.
In order to effectively promote the consumption of cultural tourism market, relevant organizations in various places have launched preferential activities. Among them, since the beginning of winter, cultural tourism enterprises in various parts of Guangxi have introduced preferential measures for tourists inside and outside the region and carried out colorful tourism cultural activities to attract tourists. For example, Hechi Huanjiang Mulun Karst Eco-tourism Scenic Area and Nandan Goyasi Valley Scenic Area have launched free ticket delivery activities, and tickets for Beihai Haisishou Port, Underwater World and Golden Bay Mangrove are discounted.
Affected by sporadic epidemic and cold wave weather in China, according to statistics, during the Spring Festival holiday in 222 (from January 31st to February 6th), Guangxi received 2,536,4 domestic tourists, down 7.9% year-on-year; Tourism revenue reached 12.963 billion yuan, down 8.% year-on-year.
At the beginning of February, the epidemic broke out in dongxing city and Baise, Guangxi, and the relevant departments immediately took measures of blockade and dynamic clearing. On February 7th, Guangxi Department of Culture and Tourism launched the "fuse" mechanism for the management of inter-provincial tourism business activities, and the travel agencies and online travel enterprises in the whole region suspended the inter-provincial (city, district) team tourism and "air ticket+hotel" business.
In mid-March, Nanning City, Guilin City, Yulin City, Hezhou City, Beihai City, Qinzhou City and other places in Guangxi issued emergency announcements to strictly control people's focused activities and temporarily close entertainment venues. So far, the short-term recovery of the cultural tourism market in Guangxi has once again entered the cold winter.
Due to the epidemic situation, in terms of travel characteristics, various data show that this year's New Year's Day and the holidays of March 3 and Tomb-Sweeping Day in Guangxi, the tourism market in Guangxi and even the whole country still takes short trips, urban Zhou Bianyou, near-field trips and rural tours as the main travel directions, and activities such as enjoying rural beauty, picking farm dishes and having fun with children drive the reception of local characteristic tourist homestays, red tours and high-star farmhouses to increase continuously.
Nanning's "tent fever" camping economy with fire
It is worth mentioning that in recent years, the Yongjiang River in Nanning has become more and more beautiful. Every weekend or holiday, many citizens go to the riverside to set up tents for fun. On April 3rd, it coincided with the "March 3rd of Zhuang Nationality" and the five-day holiday in Tomb-Sweeping Day. From Pumiao Bridge, to Longgang Bridge, San 'an Bridge, Qingshan Bridge, Liangqing Bridge and Nanning Bridge to Wuxiang Bridge, vehicles were parked on both sides of the road, and tents and awnings were everywhere on the riverside grass.
The public's enthusiasm for setting up tents on the riverside is heating up, which not only makes the riverside popular, but also drives the sales of outdoor camping supplies such as tents, and also drives online food group buying and economic consumption of surrounding stalls. It is understood that Decathlon Nanning Minzu East Shopping Mall enjoyed a brisk sales of camping goods during the "March 3rd of Zhuang Nationality" and the five-day holiday in Tomb-Sweeping Day this year, and the overall sales volume increased by five times over the same period last year. Among them, awnings and awnings are the main equipment for half-day boutique camping, and the sales volume increased by more than 1 times in the same period; Sales of camping furniture and accessories, such as tables and chairs, mats, campers and cookers, have increased by more than five times.
By the time of writing, it was learned that during the upcoming May Day holiday this year, the epidemic prevention and control headquarters in various places successively issued the latest epidemic prevention travel policies. Can you still travel across provinces on May Day this year? The answer is "even more difficult"!
Judging from the latest May Day travel policy published by various places, all provinces and cities advocate taking vacations on the spot, and 48-hour nucleic acid test report, health code, travel code and corresponding filing and other epidemic prevention management are required for round trip. Among them, Nanning proposed that it is not necessary to advocate and strengthen the management of registration and nucleic acid detection.
If the heart is sunny, everything is clear. It is also good to travel nearby, which is both affordable and convenient, with less traffic jams and troubles, seeing more scenery and talking more. I wish my friends a happy May Day in advance!