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What's the difference between a golden axe and a financial port?
Shenzhen Golden Axe Fund Sales Co., Ltd. (hereinafter referred to as Golden Axe) obtained the Securities and Futures Business License issued by China Securities Regulatory Commission on 20 16, and its business scope is "fund sales". Up to now, the number of middle-class and high-net-worth registered users on Golden Axe Platform has exceeded 800,000, and the cumulative scale of Public Offering of Fund, Sunshine Private Equity and Private Equity Fund has exceeded 35 billion. More than 654.38 million families have obtained professional, independent, real-time and efficient one-stop asset allocation advice and fund trading services.

Looking back on the road of financial technology of Golden Axe, in 20 12, Golden Axe official website was launched to build a platform for information search and matching of wealth management products; On 20 13, we started to build a team of financial consultants and 7 financial technology empowerment financial planners; 20 15, build a big data background and cloud service system; On 20 16, the function of checking the net value in seconds was introduced to realize the whole chain optimization and internet optimization of the four links of securities fund raising, investment management and withdrawal; 20 17 launched the online display tool "financial lion" APP to improve the display efficiency of financial planners;

In 20 18, ALC- intelligent planning wizard for family insurance was launched, using AI technology and intelligent model to realize life-cycle family security planning and one-stop internet insurance service. In 20 19, the public offering e-commerce system was launched, and the whole process of fund sales was online. With the advantages of financial technology, Golden Axe covers public offering, private placement and insurance, and has become a professional service provider for upgrading the overall asset allocation "internet plus". Since the beginning of this year, Golden Axe, under the leadership of founder and CEO Zhang Kaixing, has closely launched asset allocation solutions such as Mercury Value China, Mercury Flagship FOF and Mercury 50 Customization.