When car companies are in a "good day", they often expose one good news after another; When we are in "adversity", all kinds of troubles will follow, and a series of "tragedies" will be vividly staged.
There are also some individual troubles that will "upgrade" and affect the person in charge of the car company.
For car companies, it is the worst news to receive the first "restriction order" in life. And such "consumption restrictions" have been sent to the chairmen of two automobile brands one after another this month ...?
Within a month, the chairman of the future and Zotye two car companies.
Receive a "consumption restriction order"
On April 8th, according to the investigation, Lu Qun, the chairman of Future Auto, was listed as a person with high consumption restrictions twice in one day by the People's Court of huqiu district, Suzhou, and the filing dates were March 20201kloc-0/and March 2020 17 respectively.
The reasons for the two enforcement cases are the same, both because there is a contract dispute between the applicant and the future car, and the future car fails to fulfill the payment obligations determined by the effective legal documents within the time limit specified in the enforcement notice.
Not long after the future chairman was "limited in height", it was revealed yesterday that Jin Zheyong, chairman of Zotye Automobile Co., Ltd., was restricted from high consumption.
Like Lu Qun, the future chairman of Zotye, Jin Zheyong, the chairman of Zotye, was restricted from high consumption mainly because of the sales contract and advertising contract dispute between Zotye Automobile and the executive applicant. It is worth noting that relevant information shows that Zotye Automobile had 10 court announcement only in April this year.
In less than a month, the chairmen of two independent car companies received personal "purchase restriction orders", which is rare in the industry.
Although there may be coincidental factors in terms of time, the reason for issuing the consumption restriction order is either because the two car companies have not fulfilled their payment obligations determined by the effective legal documents.
However, the car companies that the person in charge received the consumption restriction order are far more than the future and Zotye. Today, Mala Tang Auto Market will take stock for everyone to see which car circles have received this "restricted consumption order" that has great influence on individuals and enterprises in recent years.
Take stock of the consumption restrictions received by big brands in recent years.
Huatai automobile Miao Xiaolong
Maturity time: 20 19 1 month.
Miao Xiaolong, then the legal representative of Huatai Automobile Group Co., Ltd., was included in the list of "restricted consumers" on June 8, 20 19.
As for the reason why the consumer restriction order was received, it was generally believed in the industry at that time that since the end of 20 18, there have been many civil disputes between Huatai Automobile and Shuguang Company in charge, such as judicial freezing, abnormal fluctuation of bond prices and even arrears of wages.
Miao Xiaolong is the wife and brother of Zhang Xiugen, the former chairman of Huatai Automobile.
Bao, the founder of Zhi Dou
Maturity time: 2065438+August 2009
On August 5, 20 19, the legal representative of Electric Vehicle Co., Ltd. was entrusted by the People's Court of Ninghai County, Zhejiang Province to restrict high consumption. According to the data, the executor of the application is Xinyi Auto Parts (Wuhu) Co., Ltd.
On the same day that the package restricted high consumption, Ninghai County People's Court also frozen the equity of 330 million yuan, and the freezing period was from August 20 19 to August 2022.
Yang Peng, former chairman of Dong Run Automobile Group
Maturity time: March 2020
On March 4, 2020, Yang Peng, the former chairman of Dong Run Automobile Group, was restricted from high consumption by the Yunlong District People's Court of Xuzhou City. The applicant for filing the case was Xuzhou Liangche Fang Xin Automobile Products Co., Ltd.
Maybe you don't know much about Dong Run Automobile Group, because it is not a car manufacturer, but a car dealer group.
Founded in 1998, the company was once the largest automobile sales service provider in Jiangsu Province. At the peak, more than 70 4S stores were authorized, and the main agent brands were BMW, Lexus, Acura, GAC Toyota, FAW Toyota, Guangqi Honda, Dongfeng Honda and Dongfeng Nissan.
Executed for breach of trust: Jia Yueting and Pang Qingnian.
Elimination times: n times
In fact, I have to mention two of them to take stock of the bosses whose cars are restricted.
One is Jia Yueting, who shouted "Let's suffocate our dreams together", and the other is Pang Qingnian, who naturally created the "water and hydrogen car" himself, which caused great controversy.
The reason why it is different from the above is because it needs to be listed separately, because "restricting consumption" has long been a "routine" for them. They are all included in the "list of untrustworthy executors", commonly known as "Lao Lai".
We need to popularize common sense here. Receiving a consumption restriction order does not mean that it is a person who has broken his promise (Lao Lai).
To put it simply, compared with restricting high consumption, the conditions for being included in the list of people who have lost their trust are higher. Those who are restricted to high consumption may not be included in the list of untrustworthy people. However, according to Article 1 of the Regulations of the Supreme People's Court on Restricting the High Consumption and Related Consumption of the Executed Person, those who are included in the list of the untrustworthy executors must be restricted from high consumption.
This also created Jia and Pang, two people who were executed for breaking promises. The number of times they are restricted by consumption is amazing.
According to the data, on June 1 day, 2065438, "Credit China" website published the first list of people who were restricted from taking trains and planes, and Jia Yueting was among them.
Pang Qingnian has been included in the list of restricted consumption for hundreds of times. Taking Jinhua Youth Automobile Manufacturing Co., Ltd. as an example, Pang Youth restricted high consumption as many as 1 14 times.
Behind the consumption restriction order
Basically, there is a trend that brands are increasingly marginalized.
Because Jia Yueting and Pang Qingnian are so special, let's put them aside for the time being. The Mala Tang market found that most of the remaining car companies whose responsible persons received the consumption restriction orders were of a * * * nature.
Trouble-ridden enterprises, disputes, of course, is the main reason why the person in charge received the consumption restriction order. The essence of the matter is that these automobile brands are increasingly marginalized in the whole domestic automobile market.
With the continuous decline of sales volume, China automobile market has entered the stage of stock competition. Under the influence of many unfavorable factors, it has become a common phenomenon that the profits of automobile enterprises have been greatly reduced or even lost, and the automobile market is facing a severe test.
From the perspective of industry structure, the market concentration is constantly improving, the "Matthew effect" in the automobile market is prominent, and the market share of industry leaders is constantly expanding. According to the sales data of the Federation in March, the cumulative share of monthly sales of 15 manufacturers reached 77.3% in March this year. The cumulative share in the first quarter accounted for 77.7%!
Source: Tourist Association.
Nearly 80% of the market share has been divided, and many brands can only "scrape" cakes in more than 20% of the market share. The difficulty can be imagined. Accordingly, weak brands are basically facing the crisis of elimination.
Take the future of the two chairmen who received the consumption restriction order this month and Zotye as an example, the future car is frequently exposed to the incident of unpaid wages and the departure storm; The situation of Zotye Auto is also not optimistic. Since the outbreak of the epidemic in May 438+10 this year, Zotye Automobile, which has a bleak prospect, has fallen into a more difficult situation. Zotye Automobile has not disclosed relevant production and sales data for three consecutive months.
Insiders analyzed that it should be normal for car companies to have sales contracts and other disputes with suppliers or other enterprises.
However, if the supplier really goes to court and becomes an enforcement applicant, maybe this car company should have a big problem long ago. People can no longer have "illusions" about fulfilling their payment obligations.
In the post-epidemic era, under the downward trend of the automobile market, many weak brands will face the problem of how to "survive" due to the change of consumers' car purchase orientation.
The new car-making forces represented by the future and the traditional car enterprises represented by Zotye have obviously encountered great crises, and the consumption restrictions received by their respective chairmen are actually catalysts for completely exposing the crisis.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.