JonathanIve (JonyIve, Jonny Ive), 1967 was born in London, an industrial designer and an English knight. I have participated in the design of many Apple products such as iPod, iMac, iPhone and iPad. Jobs once regarded Ivey as "Apple's spiritual partner", and Ivey's influence within Apple was once second only to Jobs. He used to be the chief designer and senior vice president of Apple.

On June 27th, 20 19, Apple announced that JonyIve, the chief design officer, would leave at the end of 20 19. 2019165438+1October 28th, the personal information of Jonathan Ive, the former chief design officer of Apple, was deleted from the introduction page managed by Apple official website, and he officially resigned from Apple.

Chinese Name: Jonathan _ Paul _ Eve

Mbth: SirJonathanPaulIve

Alias: JonyIveAnthanIve

Nationality: UK

Place of birth: London, England, Qingford.

Date of birth:1Feb. 27, 967

Occupation: Designer

Graduate school: Northumbria University

Faith: Christianity

Main achievements: Participated in designing Apple products.

Representative works: iPhone series, iPad series, etc.

Wife: Heather Peg

The life of the character

childhood

Jonathan was born in London from 65438 to 0967. He was brought up by his father and was greatly influenced by his father.

Jonathan's childhood environment was relaxed and his family was average. His father, MichaelJohnIve, is a silversmith, and his mother, PamelaMaryIve, is a psychologist. Two years after their eldest son was born, his parents welcomed their second child, this time a daughter. They named her Alison.

Later, Jonathan went to Simford Foundation School and became an alumnus of the famous football star David Beckham (David Beckham entered school eight years later than Jonathan).

college life

After entering the university, Jonathan came to the sponsor's company as promised and designed a new pen. When designing this pen, Jonathan chose to focus on the "entertainment function" of the pen. He observed that people always like to play with pens in their hands, so he decided to design another function for pen users, so that they can play with pens for fun when they are not writing. He skillfully added a device consisting of a ball and a clip to the top of the pen, which was specially designed for users to entertain themselves when they were bored. This "entertainment function" may not be special to some people, but the device that combines the ball with the clip makes this pen a very unique product. (Many of his later designs at Apple have some control keys or other elements that can support touch. )

In an interview with Jonathan in The Times, he admitted that he was not good at math.

Become attached to ...

Jonathan discovered his other hobby: apples.

In his campus life, he never showed any interest in computers from beginning to end. He firmly believes that he knows nothing about technology, and he is very depressed, because it is obvious that computers are showing its importance in all fields of life, and this trend has full power. Finally, at the end of campus life, Jonathan became attached to Apple.

At first, Jonathan was shocked that using Apple was easier than anything he had ever tried. The efforts made by the designer of this machine to adjust the user experience have deeply influenced him; He felt that he was immediately connected with this machine and, more importantly, with the soul of this enterprise. He felt the humanization of the product for the first time. "It was an exciting moment, clearly imprinted on my mind." He said.

Add apples

1992 He went to California to realize one of his dreams and became a consultant of Apple. As a result of receiving a plan: to assist in the development of Apple notebook computers-to make users easy to use, but also beautiful and generous. This prompted him to design a series of new models for Apple. And gradually became the most influential person in Apple's famous products.

survivor

It all started with 1997. That year, Jobs returned to Apple and regained the dominant position. Jobs soon began to reorganize the company. "However, in the initial chaos, Jonathan Ive could hardly survive."

At that time, Jobs drastically reduced more than 60 Apple products to only four, and traveled all over the world to find the real super design star. He has sent invitations to Sapa, the designer of IBMThinkpad, and several outstanding architects and car designers.

But when Jonathan Ive's resume was opened again, Jobs realized that he had found the person he wanted. "He is inside Apple." At that time, Jonathan Ive, who had packed his bags and was ready to leave with severance pay, was left behind.

Many famous products of Apple-iPhone 5S, iPhone6, AppleWatch, etc. The design team led by Jonathan is in charge, and the introduction videos of Apple's new products are indispensable, always with Jonathan's gentle and calm British accent.

New iMac

At that time, Jobs was determined to change the dull image of home computers. "Can you create a dark blue translucent shell?" Jonathan immediately thought. This is obviously not easy. Some competitors later said, "We wanted to design a translucent shell to increase our sales, but it was technically impossible." At that time, in order to find a suitable shell, Jonathan Ive and his assistant went to a candy factory to study chewing gum. Together with Asian manufacturers, they spent several months studying the skilled technology of iMac mass production. The design team even tried to redesign the internal electronic components and circuits to ensure that they look good through the shell.

This is a big risk for Jobs, Jonathan and Apple, because it will make the production cost rise rapidly. It is estimated that at that time, Apple spent as much as $65 on each computer case, while the industry average may be only $20.

In 200 1 year, Apple introduced the first computer made of titanium alloy. Since then, Jonathan has asked his assistant to secretly transport valuable computers to a warehouse in San Francisco and set up a design studio far from Apple's headquarters. They worked there for six months, completed the basic design by making many models, and then they went to Asia to cooperate with precision component manufacturers. Thus, the first blue transparent iMac was born. Since then, from iPod, iPhone to iPad, Jonathan and his team have created one legend after another.

Design iPad

The Year of iPad2

On March 3rd, 20 1 1, iPad2 finally appeared in San Francisco. This time, Apple turned all beings upside down. The press conference changed the style of pure white and black, and the exterior wall was colorful. The iPad2 is much thinner and available in black and white. Its six major improvements have attracted the expectation of countless fruit powders.

As usual, Jonathan Ive, Apple's chief designer who led the design of the iPad2, didn't show up. The unexpected appearance of Steve Jobs, CEO of Apple, who was on sick leave, unveiled the mystery of iPad2. Jobs also confidently said: "20 10 will be the year of iPad, and 20 1 1 year will be the year of iPad2."

Jonathan Ive, who designed the iPad, once said: "The iPad is not only a cool tool to obtain media content, but also a way to explore the future of computing." The ambition of the iPad is to make the notebook smaller and the smartphone bigger, so as to integrate the two. Now, with the release of iPad2, Apple has taken another step on this road.

20 1 1 In March, when Jobs introduced Apple's latest business progress at the iPad2 conference, he revealed: "Apple recently shipped the 65438+ billionth iPhone." According to the data in Apple's financial report, since the iPad was released on October 27th, 20 10, 300,000 units were sold on April 6th, and 3 million units were sold in 80 days. The net profit for the fiscal year in the third quarter was $3.25 billion.

Amit, a famous industrial designer, said: "Apple's great contribution is that it proves that you can become a billionaire by selling emotions, and design is also an effective business model."

honorary president

2065438+In May 2007, Jonathan Ive was appointed honorary president of the Royal College of Art (RCA) in London. Jonathan will preside over the meeting and help manage the college during his five-year unpaid term as honorary president of RCA. RCA was rated as the best college of art and design in the 2065 438+07 QS World University Rankings.

Personal idea

To the outside world, Jonathan Ive is more like Apple's secret weapon. Jonathan Ive and his team rarely attend industry events or awards ceremonies, and Jonathan himself rarely appears in social occasions in Silicon Valley. At Apple headquarters, Jonathan Ive and his team's office, ordinary employees are not allowed to enter.

Jonathan is always modest in public, but his colleague said, "If Apple is a religion, Jonathan's design team seems to be a more fanatical religion."

In fact, this is not a huge religious group-Jonathan's design team has only a dozen people, but their operation efficiency is extremely high. Jonathan Ive even said: "Many of Apple's products were conceived by our design team while eating pizza in the small kitchen of the studio."

The value of apples

"Apple is not just about making money."

20 10 in April, when Stephen, a reporter from Time magazine, went to Apple headquarters to try out the iPad, he was still full of doubts-"It seems to be just a large-size iPhone or iPodTouch."

As soon as he saw Jonathan Ive, Stephen asked an impolite question, "Is there any functional deficiency in the iPad?" All along, the outside world always thinks that iPad is too weak, too melodramatic and too artistic.

As a result, the latter's attitude is very calm: "Many times, we are proud of things that don't exist. For us, the key point is to improve and improve until there is no obstacle between users and the content they interact with. "

Next, Stephen found that the iPad can really run many tasks-it can run schedules, send emails, browse the web and play games at will. But when Stephen held it in his hand, Stephen didn't think it was a "tool". The user experience of iPad is as natural as the relationship between people or between people and animals.

Later, when facing Jobs, Stephen couldn't help asking this question. "The apples I see always stand in front of two street signs, one writing literature and the other writing technology. So at this intersection, is there another road called business? "

"Of course, what we do already contains the flavor of business," Jobs admitted, "but this is never the starting point. Our starting point is the product and user experience. " There is no doubt that Jobs himself is Apple's most unique weapon in innovation. In order to check the texture of the marble used to build Apple's first Manhattan retail store, Jobs insisted on sending the marble from Italy to California for him to have a look.

At this point, Jonathan Ive is worse than Jobs. When designers in other places have to constantly struggle with low costs, Jonathan said to the outside world: "What Apple designs advocates proving the value of an existence, not just to make money."

Most of Jonathan Ive's team lives in San Francisco, and it is said that their starting salary is about $200,000, which is 50% higher than the industry average. They work together in a large open studio, but they have private space and absolute privacy.

In the studio, Jonathan Ive has a huge music playing sound system. Jonathan Ive devoted almost all his design funds to making artwork-like models, and his design process was highly repetitive-making one model after another to realize new ideas.

"I can't imagine designing without making [physical prototypes]," Jonathan said. "I like to make product prototypes. From creativity to prototype, our operation process is very smooth. I just like making things. "

However, Jonathan's Apple team is not just a creative design circle like other companies. They have close ties with engineers, marketers and even peripheral manufacturers in Asia. They are not only simple stylists, but also leaders in using new materials and innovating production techniques.

Jonathan's design team can figure out a way to cover the white or black core of the iPod with a layer of transparent plastic to increase the depth of the material, but it can still assemble all the parts in a short time. "Apple has innovations in all aspects, big and small. If they can't achieve the results they want, they will continue to innovate. It is the only technology company that does this. " Stephen said.

Stephen also found that in the past few decades, most IT companies have focused on how to reduce costs, while Apple has always been keen on designing games.

As soon as he appeared, Jobs did not forget to remind his competitors not to regard tablets as the next PC market. "Tablet computers are devices in the post-PC era. They are easier to use than PCs and rely more on users' intuition. "

"It is not enough for the tablet market to rely solely on technology. We need to combine technology with art and humanities, and we need a combination of software and hardware. " Jobs said. This obviously coincides with Jonathan's point of view. In fact, the two of them live almost the same life. Despite their reputation and huge wealth, they all pay great attention to protecting their privacy.

So far, Jonathan and his wife have lived in a house without "showing off and exaggerating". He has no holiday villa and rarely appears in social and business occasions. Like Jobs, Jonathan's clothes are simple and unchanging for many years: he always wears sneakers, T-shirts and Issey Miyake's round neck sweater, and his hair is cut very short. This is not for dramatic effect. Like Jobs, Jonathan likes this leisure style very much.

Keep improving and be brave in innovation.

There is an oriental proverb called "Excellence", which Jonathan Ive is all too familiar with. In order to design the thinnest notebook computer in the world, Jonathan Ive even flew for 14 hours and made a special trip to Japan to visit a sword-casting master for inspiration.

From then on, we will often see this bald muscular man, wearing a trademark T-shirt and jeans, busy day and night for the development of Apple. 20 1 1 In March, Apple successfully launched a new generation of iPad2, which was nearly 0.2kg lighter than the iPad. From this, we can easily see Jonathan Ive's understanding of "Excellence"-that is, through continuous polishing and improvement, new products are thinner and more efficient.

Jonathan's studio

Jonathan's studio is located on the first floor of InfiniteLoop2, covering a large area, and every piece of furniture in it is customized according to the requirements of the studio. In order to keep it secret, a frosted glass wall was designed along the bottom of the building to prevent others from peeping.

Jonathan's office faces the entrance of the studio, surrounded by glass 12 feet high and 12 feet wide. It is also the only private office in the studio. The walls of the office are made of glass and equipped with stainless steel fittings, which are consistent with AppleStore's. Except for some shelves, the office is a bare white wall with no decoration, only a table, a chair and a desk lamp. This kind of decoration is in line with Jonathan's "simplification" design idea.

Jonathan's chair, Supporto by Hille, a British office supplies manufacturer. Jonathan likes this chair. He thinks this is a masterpiece in the field of design. Not only can you use it for your own office, but you can also spread Supporto's office chairs all over Apple's design center in Cupertino. I like wheelchairs for his reasons. Elegant, simple, practical and classic should be used to describe the design characteristics of Supporto chair, which is the design style pursued by Ive. As for the table, it was specially made by his good friend Mark newsome. There is only a 17 inch MacBook and some colored pencils for drawing on the table, which are neatly placed. He never uses external monitors and peripherals.

From Jonathan's office, you can see a booth filled with prototypes of various products, which consists of four large wooden tables. Whenever a model is covered with black cloth. This is also Jobs' favorite place to visit the studio.

In addition to private offices and booths, the studio also has a large CAD studio and a mechanic workshop. There are about 15 CAD operators in the CAD studio. The mechanic workshop is in the deepest part of the studio, and the interior is divided into three small workshops by a glass wall. There is a large CNC milling machine in front of the workshop.

On the left side of the studio, there is a passage leading to the designer's office area. Five tables are arranged in a row along the glass wall, separated by a low partition. This area is a mess, and everything is available. Because of the spacious space, some people will skateboard and even play football in it.

Personal life

family life

He married his wife in August 1987, when he was a sophomore, and his bride was the love of his childhood, Heather Peg. Heather, the daughter of a local school superintendent, was a grade lower than Jonathan at Walton High School, but they met in the Christian community of Wildwood. They got married in Stanford, and two sons were born: Charlie and Henry. Apart from design, he and his wife, a historian, "like to stay at home together best."

dream

In the eyes of his middle school classmates, Jonathan will always be a chubby, black-haired ordinary teenager. He has two dreams, either to be a rugby player or to be a frustrated musician. ChrisKimberley, his senior, recalled: "Yves is a fan of Rogoff. He works as a drummer in a band called' White Raven', and they often practice rock music in an evangelical church. "

AlanSaunders, captain of the school football team, said: "He is a gentle big man. He is modest, but he has great potential and a sense of responsibility. He always goes forward and never flinches. "

Jonathan studied automobile design at St Martin's College of Art in London, but later he transferred to Newcastle University of Technology, majoring in industrial design.

External evaluation

At the end of last year, Fortune magazine rated Jonathan Ive as the smartest designer in the world: "Anyone strolling in the new york Museum of Modern Art or the Pompidou National Art Center will see his early representative products. But unlike most museum innovators, Yves was able to incorporate his wisdom into his designs and was loved by the public-including his demanding boss. He is really smart. " The most important point is: "Jonathan Ive has set the direction not only for Apple, but also for the wider design community."