Recently, Marx Supply (mai) Ming Company participated in a road show organized by the local government. I was fortunate to be responsible for the visual design of the company's road show PPT and was invited to participate in the road show.

During the process, I observed serious problems with many companies’ roadshow PPTs. After analyzing them, I provided strategies from three aspects: visual design, content organization and defense. I hope it can be a reference for you and your company when participating in similar activities.

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Before we begin, I would like to briefly explain what a roadshow PPT is, so that it can help you understand it better.

What is a roadshow PPT? As we all know, a roadshow is to explain to investors in a short time (usually 6 to 10 minutes) what your product is, why you do it, and how to make money.

This requires that the roadshow PPT can visually present the key points, explain the above three issues in terms of content organization, and continue to attract the audience's attention.

It sounds very demanding, right?

Don’t rush, let’s look at them one by one based on real cases.

1 Visual design of roadshow PPT On the day of the roadshow, many PPTs looked like this: Or like this: Regardless of whether they are beautiful or not, these PPTs have two problems in content visualization: The distinction between primary and secondary is unclear, resulting in content like the one above.

When examples are "stacked" together like this, the audience not only cannot get the main points, but also is confused whether to listen to the speech or read the PPT? The utilization rate of icons is low. In time-critical scenarios such as road shows, use product diagrams, grid architecture diagrams, etc.

Complex pictures with high information content not only fail to explain the problem, but also increase the barriers to understanding.

How to solve?

1) The distinction between primary and secondary is unclear. You cannot take care of other people’s children casually. Let’s analyze it from your own PPT. The original PPT is like this.

Example 1: The three main points on this page are the main content. Although they are distinguished by color blocks, compared with the subsequent secondary content, the font size is not much different. In addition, the main points are too long (large number of words), making it difficult to read.

Distinguish them at a glance.

At the same time, the core of this page is actually the last sentence "Smart access control... has become a trend."

But this sentence is placed at the bottom of the page, where it has the lowest visual importance, making it difficult for the audience to "see" the key points of the page.

ps: Visual importance, according to people's reading habits from left to right, top to bottom, when there are no pictures, the visual importance is distributed on the PPT page as follows.

So important content or conclusions should be placed at the top or left of the page.

Based on these two issues, I made four modifications: Refined three key points: shortened long sentences into phrases to facilitate quick reading for the audience; Visually enhanced key points: increased font size (size 16) and color distinction (use blue

), the audience can quickly identify where the focus is; Non-point visual weakening: reduce the font size (size 12, size 11) and use black and gray to distinguish according to the importance. Through visual weakening, the entire page content does not look so "much".

Avoid the "sense of information pressure" when seeing a lot of content; move the core "smart access control system... important starting point" of the page from the bottom of the page with low visual importance to the top with high visual importance.

This way, the audience knows what the page is talking about even without looking at the details below.

The effect is as follows: The following pages are processed in the same way.

Due to space limitations, I won’t explain too much. Please feel it: Before modification: After modification: 2) Icon usage is low. As we all know, icons can not only highly summarize the content, but also are easy to identify, so they need to be quickly used on highways and airports.

Used extensively when conveying information.

So in road show PPT, where time is of the essence, we can make good use of icons to improve visualization.

Example 2: Original PPT This page is very typical. It uses words to describe functions. The audience needs to read word by word to know what it is about. Moreover, the network topology next to it not only does not help understanding, but makes the content more complicated.

Therefore, I made the following modifications: For the 5 functions, I found the icons closest to their meanings, and added color blocks to visually enhance the text.

Even if the audience does not read the text and only looks at the icon, they can roughly understand the function.

The following pages are handled in the same way. I won’t go into too much explanation. Please give it a try.

Before modification: After modification Well, the above are the two most critical points for roadshow PPT visualization: Clear priorities: strengthen the important, weaken the secondary, "see" the key points, and reduce stress; Improve icon usage: let users understand in seconds.