Introduction: In 2016, Papi Jiang, the number one Internet celebrity, experienced the ups and downs of becoming popular, receiving huge investments, and being "broken up" by logical thinking. Now that Papi Jiang's popularity has passed, is it possible for the Internet celebrity economy to suddenly emerge in 2017?

What will be the future of the internet celebrity economy?

Regarding the question "The popularity of Papi Sauce has passed, where is the future of the internet celebrity economy?", the editor has compiled user answers from multiple sources for everyone to have a more comprehensive understanding.

1. Wonderful answer: In the era of in-depth experience, Internet celebrities no longer play the role of "salespersons" in the traditional sales process. They blindly describe the advantages and features of the product. This method is not only unhelpful to the sales of the product, but also

Moreover, it is also harmful to the influence of Internet celebrities themselves; Internet celebrities should assume the role of a "user stand-in", going to the site to experience the quality of the product for users, and then convey this experience authentically.

Pass it on to users, so that users can know the quality of the product even if they are not on site, and promote the realization of consumers "buying well".

Only in this way can the Internet celebrity economy continue to exert its energy in the future era of consumption upgrades. Only in this way can the influence of Internet celebrities continue to increase. Only in this way can Internet celebrities and users continue to establish positive interactions. Only in this way can Internet celebrities

Realization under the economy is more logical and a matter of course.

In addition to in-depth experience, the Internet celebrity economy should also continue to expand product types.

With the advent of the new consumption era, it is obvious that this model alone cannot meet the needs of users. If the Internet celebrity economy wants to play a greater role, Internet celebrities must also build their own brands.

Through this rational return, the Internet celebrity economy can re-examine and sort out its own development model. The natural and organic connection with the Internet allows it to quickly adjust and adapt to this development trend.

Through the divergence based on in-depth experience and the expansion of different product types, the Internet celebrity economy may be able to find fertile soil for the development of the Internet celebrity economy in the new market environment and gain new development.

2. Wonderful answer: Papi Jiang is just a pioneer, and the internet celebrity economy will come soon.

Twenty years ago, media around the world were predicting what would happen to the media in the new century.

What everyone agrees on is that "TV stations have been weakened and hosts lead the media." In fact, today's "Internet celebrities" are replicas of "hosts."

At that time, the mainstream media was television, today it is the Internet.

Going back more than ten years, CCTV hosts have gathered together, and they can publish several calendars every year.

CCTV's advertising revenue increased year by year, and celebrities emerged one after another. Big pants were the monument of that time.

Nowadays, the Internet is gradually dominating the media and has the potential to break through. However, our "Internet celebrities" cannot compare with the hosts at that time. How can a good "papi sauce" satisfy the Internet?

Today is a fast consumption model, but there is a shortage of excellent talents, so there is not enough "Papi", and a bunch of "Internet celebrities" come to make up for it.

A large number of handsome men and beautiful women act cute on the Internet, causing people to misunderstand Internet celebrities.

We haven’t gathered all the “Internet Celebrities” yet, so how can we have an Internet Celebrity Economy?

But after all, the Internet celebrity economy is a trend. If you already have "papi sauce" and other condiments, you don't have to worry about it. However, there is an urgent need for a group of high-quality "Internet celebrities" like the famous CCTV hosts to appear.

The arrival of the internet celebrity economy.

A single flower does not mean spring. A hundred flowers bloom and the garden is full of spring. "Papi Jiang" is the pioneer, hold on!

You must hold on!

Waiting for the large army of people in suits and ties to rush up with microphones and cameras.

Internet celebrity economy is a big trend, it’s coming soon!

coming soon!

3. Wonderful answer: The rise of Internet celebrities is accidental. They take advantage of the rapid communication properties of the Internet, hot events, and rely on their personal talents, opinions or distinctive personality labels to quickly become popular, attracting the attention of the audience and the media in a short period of time.

Due to the lack of accumulation, it is difficult for Internet celebrities to ensure long-term and stable output, and it is even more difficult to adjust the output content according to the needs of the audience.

Before Papi Sauce became popular, there were names such as "Famous School Girl", "Goddess of Wuhan University", "Goddess of National People's Congress", "Little Grape", "Xiao Yueyue", "Nansheng"... these strings of names seemed to have

I can’t seem to remember the impression clearly. However, the individuals behind these terms were once Internet celebrities who stirred up social networks such as Tianya, Renren, and Weibo and enjoyed tens of millions of traffic. But they were like shooting stars, and eventually

Forgotten by the public.

However, with the development of the Internet celebrity economy, the threshold for becoming an Internet celebrity is getting higher and higher: from grassroots Internet celebrities such as Sister Furong who emerged in 2004, to e-commerce Internet celebrities represented by models and anchors, and then

Up to now, elite internet celebrities such as Papi Jiang, Wang Sicong, and Joker Xue have generally shown significant improvements in their overall personal and professional qualities.

Internet celebrities also rely on the development of the Internet, which has the advantage of quickly gathering people and generating popularity. In addition, more capital has entered the market, and Internet celebrities have gradually gained more resources and channels. The road to "stardom" does not seem to be traceable.

Commercial monetization is actually the ultimate need of all Internet celebrities, which has given rise to a new industry in recent years, MCN.

Future Internet celebrities will rely on more professional MCN companies to achieve longer-term development.

4. Wonderful answer: "Internet celebrities" are different from "celebrities". In a broad sense, celebrities refer to people who have their own brand and IP; interacting with fans is an essential skill for celebrities.

Many celebrities say that they spend at least two to three hours every day interacting with fans on Weibo.