1, the project selection should be "different from person to person and adapted to local conditions". First, know what you are most familiar with, what you are most suitable for, whether you are trying to start a business for the first time or have no experience at all, and what industry, specialty, level and so on are your knowledge. If you are a small business with little experience, don't invest too much at once and don't think too much. Buy a few thousand or ten thousand goods, rent a booth and learn to do it yourself. Don't be afraid of losing money and don't be too greedy. After accumulating some experience, additional investment will be made.

2. Consider investment risks. What is the return on investment of a project? How long will it take to recover the cost? What is the maximum compensation? What are the risk factors, controllable or uncontrollable?

3. Consider phased investment. At present, in the case of bad external environment, in order to control risks, investment is generally made in stages. In the implementation of the business plan, we should find the problems in time and adjust the strategies in time. Once the situation changes, don't be afraid to accompany them, transfer the risk in time and recover the investment.