The new culture has a Class A TV production license issued by the State Administration of Press, Publication, Radio, Film and Television; It is the vice president unit of China TV drama production industry association and the president unit of Shanghai radio and television program production industry association; Top ten TV drama production units in China; Shanghai famous brand; Won the honorary title of national key cultural export enterprise year after year; In 212 and 213, it won the "Golden Bull Award" of listed companies in China.

the company focuses on the production and distribution of fine content, and has further expanded the number of content products from TV dramas to movies, and achieved effective collaboration with content through industrial investment. At present, there are "Kaiyi Film and Television", Shanghai New Culture Film Co., Ltd. and Beijing Branch, which are responsible for the production and distribution of film products; In terms of industry, it has "Lanxin Yue Cube" cinema, Fantasy Technology Development (Shanghai) Co., Ltd., and a high-tech film and television special effects experimental base based on 4K and 3D film and television production. In terms of the development of new media, the new media company "Wow Bang Media" invested by New Culture in the mobile Internet has been listed in the national share transfer system for small and medium-sized enterprises. In order to meet the capital needs of the Group's vertical and horizontal expansion to the industrial chain, the Group has established an equity investment fund with Sailing Capital, focusing on strategic investment and industry consolidation.

The business philosophy of the new culture is to inject more internationalized and diversified elements into the current content, and increase the application of high technology and new media to production and operation, including the propaganda mode, the combination of indoor and outdoor media, and the simultaneous integration with creation and production. It is expected that through the strategy of "content+channel+technology", international cultural content products will be continuously exported, and then through the expansion of "market-oriented" industry consolidation and its periphery, the content, channels and platforms of different enterprises will be integrated, so as to promote the cross-penetration of different content forms such as TV series, movies, animation, games, literature and cultural tourism, and create a comprehensive and international media with strong creativity, communication and productivity.