At the New York Fashion Week and London Fashion Week in the past spring and summer of 20 18, JD.COM released new products in cooperation with internationally renowned designers Phillip Lim, Mary Katrantzou and Zhang Huishan, and started the BFC/Vogue Designer Fashion Fund project in cooperation with BFC (British Fashion Council), which has always supported the original power. At the 20 17Elle Fashion Festival held a week ago, JD.COM joined hands with the authoritative fashion media Elle to present the annual China Independent Designer Award to the outstanding domestic designer Jin Xianyu.
It is worth mentioning that on the road of promoting the green development of the fashion industry, JD.COM Fashion and JD.COM Public Welfare jointly launched a green sustainable activity, and in the "Blue Earth Sustainability Week" jointly sponsored by JD.COM Public Welfare and the United Nations Development Programme, idle clothes were recycled, and the environmental pollution caused by discarded clothes was reduced through donation and regeneration, and the development of the whole industrial chain was comprehensively laid out with the original design with a global perspective.