1. Location: an area with high commercial activity frequency, high population density, large street passenger flow and convenient transportation.

As far as the author is concerned, meeting the above conditions is estimated to require a lot of money. If you are short of funds at present, you can also find a relatively hidden lot, which can be made up by some preferential measures.

2. Business area: master the number and flow of people in your area. The business scale can be large or small, but the small space cannot be too narrow. Otherwise, there will be too many guests and it will be embarrassing to squeeze into the store. Generally it should not be less than 20 square meters.

3. Source of supply: direct purchase can reduce costs, but don't buy goods in one place. Update clothes regularly, so as to attract customers.

4. Service attitude: the customer is God. Always smile and never put the gloomy clouds in your heart on your face. In addition, ask customers and answer them. When answering customers' inquiries, salespeople should be warm and polite, serious and responsible, and sincerely help customers solve problems. Answering questions from the customer's point of view is the way to win.

Use some good strategies: seasonal discount, psychological pricing and some gifts, but they must be attractive.

6. Business environment: A bright and elegant environment can bring good mood to customers and enhance the attractiveness of products. In addition, there should be a place for customers to rest and a fan in summer. How else can customers try on clothes?

How to be a successful clothing store owner

There are many friends in the clothing business now, but most of them are made by others, and others discount themselves. They don't have their own business philosophy. In the end, everything is slower than others, business opportunities are taken first, and business is naturally not as good as others. Therefore, to do clothing business, we must have our own business philosophy.

1。 Discount stores are not equal to clothing stores.

The traditional concept of clothing business is often a misunderstanding in discount stores. Consider the problem with the thinking of traditional clothing stores, and think that good color and size are the first elements. Discount stores are characterized by incomplete scale and relatively backward colors. Naturally, it can't be perfect when purchasing goods. Only by fostering strengths and avoiding weaknesses can we give play to the inherent characteristics of discount stores: brand+low discount.

2。 The idea of pursuing profiteering

This was a few years ago. Although our clothes can be sold at 50% or 60% of the purchase price 1-2%. But this kind of business has no characteristics and advantages. Imagine how long a shop without any advantages can persist in such a fiercely competitive society. Wal-Mart ranks first in the world's top 500 because of "everyday parity". While operating discount stores, we will add some new models to the market for sale. It is often difficult for operators to grasp such sales scale, that is, what is the profit of the new model? If it is kept above 100%, customers will feel that "good-looking" clothes (new models) are too expensive, have no advantages and have no taste of discount stores. Other clothes are even more "ugly" under the new background, not to mention the price advantage. After all, in such a shopping environment, it seems that there is no way to start.

Only consider the large size when purchasing goods, not the small size. First of all, each brand of clothing is positioned at a certain age, such as 20-25 years old or 30-40 years old. Naturally, the size of the former will generally be small, and the latter will consider large. In addition, every time 10 guests enter the newly opened store, seven people with suitable figure will not have any problem with the size, but the fatter guests will report to the store that the clothes are smaller. That's true. As a store owner, we should consider the needs of these guests. However, the overall size of discount stores is generally between S-XL. It is impossible to meet the needs of all customers. Some businesses will naturally consider looking for some large-size clothes to deal with customers' opinions, but such clothes are not cheap, and soon your advantages will be covered by mixed clothes.

3。 Clothing selection and size selection

For example, a brand of clothing has 100 colors, 2 colors for each color. According to the general selection method, everyone can see about 20%. The other 80% will not be seen by consumers, which means there will be no sales opportunities. Plus choose colors and sizes. Generally speaking, 2000 yuan will make you feel tired. Imagine, is your vision really that accurate? A short-sleeved shirt of 160 yuan, at a discount of 7-20%, will have many defects, such as bad color, a little small (big), not matching my skirt (pants) and so on. Less than 4-5 fold, almost no problem. In most cases, it is enough to see which one is more suitable. Below 30%, the price factor is no longer an obstacle and many problems are acceptable. If more people buy it, they will lose a lot if others buy it. It's best to strike first. When stocking, I am afraid that there will be too many goods, so I will press the goods and press the funds. We require to meet the requirements of 1 10,000 /20 square meters for the first time, which is the minimum requirement. Imagine a store with too few goods. Can guests find suitable clothes? In addition, 1 10,000 items may sell 50% of the goods, and the gross profit is also 5000. If there are only 2000 yuan of goods, then even selling 500 yuan is a problem. Commodities are the basis of discount stores.

4。 Suggestion:

1, learn to sell small and medium sizes, so that business will get better and better. A woman with a good figure looks good in anything. Naturally, she will buy clothes much more frequently.

2, the profit should be reasonable, generally 100% is more appropriate.

Try to take all the goods according to one brand. Size, color, color.

4, the replacement time is generally 65438+ 0-2 times a month is more appropriate, clothing should analyze whether it is in season, for example, the first half of summer is a good sale with collars, and the second half is a good sale with round necks.

Experience in opening a clothing store

1. The geographical location should be selected accurately (preferably near the school, or where clothes are crowded together and there are many people).

2. Choose exactly what you want to sell (it is best not to mix men and women, unless it is a couple's outfit).

You should know the price of the clothes you want to sell, not too expensive, or you will scare away customers.

4. Look more, choose more and ask more questions when you get the goods. Don't show it in the store, or run back and forth because of the size problem.

It is necessary to iron these clothes before showing them.

6. Layout is the most important. You can look at other people's shops first and add a little personal decoration on the basis of stealing teachers. Your shop will be prosperous!

7. Customer after-sales service is also very important. You can ask them to leave their phone number, inform them of new goods, or ask them to give your store comments and suggestions! Good relations with them will also have unexpected effects!

Only people who can buy goods can open a clothing store.

How to operate a store is closely related to the positioning of goods and the vision of purchasing goods. To do a good job in a clothing store, besides having a good sales method, the most important thing is to "know" how to buy. The word "know" contains a lot of content, not only to know the place of purchase, the price level of each wholesale market and the customer groups faced, but also to know the preferences and body characteristics of the small shop for the customer groups. More importantly, if you want to shop around, you should have a pair of discerning eyes. This experience needs constant accumulation of experience, and it will take at least three years to reach perfection.

Clothing selection should be marketable and appropriate, referred to as "double fitness", which is a key for businessmen to grasp. In clothing business, it is necessary to be marketable and moderate, but it is difficult to grasp the "accuracy" of the two. Many investors who set up shop for the first time suffered a big loss when they first purchased the goods. Some even said with a smile: the first batch of goods that open clothing stores will be overstocked, and the first batch is best to buy less.

The first purchase was lost in the purchase, and a female clothing store owner stumbled for the first time. Before the first purchase, she carefully analyzed the goods sold by her peers around her and found that most of their goods were imported from local foreign trade factories and wholesale markets. In order to show that her goods are different from theirs, she decided to find some more distinctive sources. On the Internet, she saw that many people praised Hangzhou's foreign trade clothing wholesale, so she went further and further during the renovation of the store and bought goods in nine planets, Zhongxing and other wholesale markets in Hangzhou. When she returned to Shenzhen with goods worth 1.5 million yuan, after operating for more than a month, she slowly found that these goods were available in the wholesale market in Shenzhen, and the wholesale price was half lower than her purchase price. She didn't realize that she was begging in Jinshan, and there were many wholesale markets around, but she was too smart to pay attention.

Purchase, mainly achieved three points:

One. Is to master the local market: what new varieties have emerged? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally speaking, I have a good idea.

Two. Is to prepare the purchase plan, of course, can also be modified in the purchase process.

Three. When purchasing goods, go to the market first and compare the prices of various markets and wholesalers, because there are many cases of clothing wholesale "selling goods". Often, goods from 20 yuan in one market can be obtained in another market 15 yuan, so we must compare them and then proceed to purchase them.

Therefore, we must be cautious in purchasing goods, not greedy for more, not greedy for cheap.

Don't be greedy: you can't fully grasp the customer's taste at first. It's best to take more models, take more models, and take less of each model to see the customer's reaction before replenishing. Don't be afraid to buy more if your favorite goods are gone. Don't worry, this model is gone, and many similar models will come out. It is better to make less money than to press the goods.

You can't blindly believe the promise of returning goods. Some merchants can also return all the goods, but the price will be high and the profit will be much smaller. Some wholesale companies declare in advance that they will not return or change. If the price is low, even if they don't return or change, the profit margin is large enough to be balanced.

Don't be greedy for petty advantages: at first, you can't fully grasp the whole market. You think things in this house are cheap and good. This is just your personal feeling. In fact, this is often not the case (it will be better to grasp it for a long time), so you should control yourself and not be greedy for this cheap. You will find many cheaper and better goods in the future. Of course, don't miss a good opportunity.

The goods must be carefully inspected, and don't be confused by the rhetoric of the merchants (it's the same wherever you buy them). Look at the miscellaneous items item by item, and sample the whole paragraph.

Don't take the packaged goods unless you are particularly sure. Novices won't even let them see them. If the quantity of defective products is too large, don't take them easily, or you will lose money in the end.

Teach you how to run a good clothing store with both hands —— Analysis of the operating profit of clothing stores

The century of 2 1 is the century of being a boss. It has become the dream of many people to open a shop independently and be their own boss. However, what store can you open? How to open a shop? It can't be finished in a short time, there is a lot of learning.

1. Why do you want to open a shop?

① Emotional entrepreneurs. Most of them are emotional and tend to be attracted by some successful shops. The warm atmosphere and orderly rhythm in the store will often fuel their emotions and make them too optimistic about opening a store.

2 Rational entrepreneurs. Can also be divided into two categories: first, born, such people have professional skills, trained, starting from the foundation, experienced various stages of the company's operation, strong strength; The second is to stop, watch and listen. They are not in a hurry to invest, but they still have doubts about opening a shop. They want to know through various channels and find the best way.

2. What is the success rate of opening a store?

The United States has done a survey on the success rate of opening a store. The results show that about 80% of them have joined the franchise system and 20% have opened independent stores. Experts believe that "technology" is the basic survival condition for the success of store management: sufficient competitiveness is indispensable for the store to truly take root; Pay attention to market information, pay attention to the new forms and characteristics of consumer culture, and avoid falling into a vicious circle of price reduction competition when consumers tend to think rationally.

3. What kind of shop do you run?

If asked what store you really want to open, can you answer immediately? If you don't score, you want to open a flower shop for a while and a coffee shop for a while, and you need 15 barrels urgently. The following suggestions are for your reference.

If you are creative, passionate and radiant, you can consider running a self-help enterprise.

If you are cool about exquisite and tasteful items, second-hand boutiques, handicraft shops and small coffee shops can all let you show your talents.

(3) If you are extremely sensitive and feel homesick, nurseries and kindergartens will be your favorite.

If you always follow your feelings and always put yourself in others' shoes, pet shops, flower shops and garden shops just need your characteristics.

In addition, you must also consider your personal personality and hobbies. After knowing the amount of money you have, you should further understand whether the store you want to open needs special abilities, such as business development ability and expression ability, and evaluate the adaptability of the industry you are about to engage in, such as working hours, working hours and working methods. Experts suggest that when you haven't decided what kind of business to open a store, you should attend the briefing held by franchisees, listen to the voices of different businesses and personally listen to the ups and downs of opening a store.

4. How to open a shop?

Go it alone, open your own shop? Or invite friends and family to partner? Or join the franchise system, and the headquarters will provide the resources for opening stores? Experts believe that if the store is related to past work experience and has held management positions, you can consider opening a store independently. However, if you have no experience, it is also a good way to reduce business risks by choosing the right joining system and learning management skills from it. In addition, if a partnership invests in opening a store, it must have the courage to face the differences among shareholders and the division of powers and responsibilities in the future. It is best for a partnership to avoid the combination of two people, preferably three people, and no more than five people at most.

5. What investment factors need to be considered before opening a store?

You should do a full investigation before opening a shop. No investigation, no right to speak. Population release at the location of the store, the nature of the units gathered nearby, the nature of work, the consumption capacity and habits in the region, and whether there are similar stores. If so, we should examine their good business environment. The deeper you know about the level of target customers, the more you can express your needs and preferences when positioning stores. Don't take over the transferred shop easily. As soon as some people saw the transfer of a store, they felt that its facade was good and the price was not expensive, so they took over rashly. They didn't know that the target market was too small after opening the store, which even caused the dilemma of "no one came to the door", but it was too late. If you observe carefully at ordinary times, sometimes you will find that the word sublet is often written on a shop, and the boss has changed one after another, indicating that he has not made any money. On the contrary, some stores have remained unchanged for several years, indicating that they have business to do and money to earn, and the choice is correct. Generally speaking, the market survey before opening a store includes the following aspects: ① What is the surrounding environment of the store? A good environment has two meanings. One meaning refers to the environmental conditions around the store. For example, some restaurants are opened next to or near public toilets, not far from garbage dumps, stinking ditches or dust flying outside stores, or neighbors are chemical plants with strange smells. This is a bad opening environment. Another meaning refers to the prosperity of the location of the store. Generally speaking, if the store is located near the station, in a densely populated area in the business district, or on a street where peers are concentrated, this kind of store opening environment should be very advantageous. In addition, the location of the fork road and the corner is good, but the location on the slope, remote corner and high-rise building is not good.

② Whether the traffic conditions are convenient. Is it convenient for customers to park after they arrive at the store? Whether the transportation of goods is convenient; Is it convenient to get to the store by car from other places? The convenience of traffic conditions has a great influence on the sales of shops.

③ Whether the surrounding facilities are beneficial to the store. Although some shops are located beside the main roads in the city, the fences on both sides of the main roads have greatly affected the business. Therefore, we should pay full attention to this point when choosing street pavement. How to choose? There are two typical streets: one is that there are only lanes and sidewalks, and vehicles are driving on the road, so the line of sight can naturally sweep the sidewalks on both sides of the street; Pedestrians walking in the street will naturally walk into the shop. But if the street is more than 30 meters wide, it is sometimes unpopular. According to investigation and study, the street is 25 meters wide, which is the easiest to form popularity and passenger flow. Another typical street: lanes, bicycles and sidewalks are separated. In fact, this is a closed traffic, and it is not good to choose this location to open a shop.

④ Population situation in service area. Generally speaking, the more people near the store, the denser the better. At present, many large and medium-sized cities are relatively concentrated in various regions, such as commercial areas, tourist areas and university areas. We should pay attention to the analysis of this situation when opening stores in different regions.

⑤ Income level of target customers. Opening jewelry stores and high-end fashion shops in areas where the rich gather is a feature of high income of target customers. All kinds of commercial villas or graded communities built around the city are places where rich people gather.

There are many factors that affect the location of shops, and they vary widely. Why are some shops in remote alleys booming every year, while some shops in prosperous areas are difficult to operate? This is a philosophical saying: analyze the specific situation. A good position circle is relative, not absolute. The quality of business depends not only on the location of the store, but also on its business content, mode of operation, service and image. Opening a shop is not just about following your heart. Only by combining reason with sensibility can you succeed.