Yu Feng realized: "Investment is the best way to really help entrepreneurs on the road, because after you invest money, you have to pay real attention to it, otherwise it will be difficult for you to make in-depth suggestions." So Yu Feng and Jack Ma decided to establish

Yunfeng Fund has attracted a luxurious team of sponsors, including Jack Ma, Yu Feng, Shi Yuzhu, Liu Yonghao, Shen Guojun, Wang Yusuo, Jiang Nanchun, Xu Hang, Zhou Xin, Chen Yihong, Wang Jianguo, etc.

Among them, Jack Ma and Yu Feng invested larger amounts, while the others’ investment amounts were slightly different. Yu Feng had the final decision-making power on investment.

In March this year, Yunfeng Fund raised 10 billion yuan, including Tencent.

Yu Feng and others know better the rules of listing.

"We are very clear about the advantages and disadvantages of domestic and overseas investment banks when going public. Our experience can be fully used for the sustainable development of enterprises after listing and interaction with investors." These experiences were used for the first time by the Wang Zhongjun brothers.

On October 30, 2009, Huayi Brothers was listed on the GEM, raising 2.674 billion yuan.

He is preparing to invest in the "Kid King" of Wang Jianguo (former founder of Five Star Electric Appliances and now one of the founders of Yunfeng Fund).

Different from the mid- to late-stage enterprises that Yu Feng paid attention to in the past, this enterprise is just one year old and already has four chain stores. It is expected to open more than a dozen chain stores this year.

"Wang Jianguo is a master in the chain field." Yu Feng said, "Now is no longer the time when everyone was focused on starting a business ten years ago. Many successful entrepreneurs have seen new opportunities and are able to quickly integrate resources and achieve success." Internet, consumer goods

, cultural industry and environmental protection industry are the key investment areas of Yunfeng Fund this year.

Following Huayi Brothers, at the beginning of this year, Yunfeng Fund invested in two other cultural companies: Beijing Impression and Hong Kong Uniasia.

Through investment in Uniasia, Yunfeng has a film and television cultural platform integrated between the mainland and Hong Kong.

"Some industries are the sunset in the United States, but they are the sunrise in China." Yu Feng said.

He was referring to the film and television industry and the consumer goods industry, two industries that have failed to gain traction in the U.S. stock market.

Yu Feng said that the "Quality Gate" incident is prompting him to consider acquiring food brands abroad.

Another hot spot that Yu Feng is optimistic about is processing machinery.

For example, China is still unable to produce simple small forklifts, while Japan's Komatsu small forklifts have good quality, high profit margins, and an annual growth rate of 30%-50%.

The technical content is not high, and machinery manufacturing required for daily engineering is a major industrial gap in China.

At the beginning of the year, Yunfeng Fund invested in Gaopeng together with Groupon and Tencent First Win Fund.

"Facebook is now valued at US$80 billion." Yu Feng said, "The current Internet has reached a good time for investment: from portals to search to the real emergence of the Salomon platform (Social, Local, Mobil), precise marketing

It can be closely integrated with the Internet. The only regret is that they (Facebook, Twitter, Groupon) are too expensive now. "What is the valuation of Groupon in China?"

This is probably the topic that Yu Feng is most concerned about these days.

Yu Feng believes that group buying is more explosive in China.

"Jiang Nanchun and I both agree to invest in Gaopeng. The basis for our judgment is that there are a large number of small and medium-sized enterprises in China that need accurate and cheap promotion, and the demand is huge." Group buying has the characteristics of cash in advance, no inventory, and only labor costs. This

It’s an immediately profitable business.

Yu Feng therefore believes that group buying has advantages over e-commerce.

The team between Tencent and Groupon is another reason why Yu Feng agreed to invest in Gaopeng.

“Groupon’s biggest advantage is its focus. It has always relied on one product to dominate the world, and it has the ability to make consumers feel the psychological price difference, while at the same time safeguarding the interests of merchants.