Recently, at the invitation of the MiSK Foundation of Saudi Arabia, SNK attended the 217MiSK Global Forum held in Riyadh on behalf of Ge Zhihui, Chairman and CEO of Le Dao. At the same time, many world-renowned business scholars were invited to participate, including Bill Gates, co-founder of American Bill and Melinda Gates Foundation, and Adam Allen, CEO of American AMC Entertainment.

The MiSK Global Forum is hosted by the MiSK Foundation, which is run by Saudi Crown Prince Mohammed bin Salman. The theme of this MISK Global Forum is "Meeting The Challenge of Change". During the meeting, Ge Zhihui participated in an interactive session with the theme of "Work and Play: Digital Content is Everywhere". Also participating in this session were the CEO of Scoville Ennix, Yosuke Matsuda, COO Kenjiro of Tokyo Digital Hollywood University, and Shinji Shimizu, senior director and producer of Toyo Animation.

For China's content industry, Ge Zhihui believes that, first of all, the content industry is mainly to meet the spiritual needs of the public. At present, China's economic development and the improvement of people's living standards have prompted people to have more spiritual needs, so the market demand determines that the content industry has a broad market space and development potential. Second, the current level of Internet in China, especially the development of mobile Internet, is particularly rapid. Cultural products in the content industry, such as movies, television, music and games, have super-efficient media, which also brings great opportunities to the development of the content industry. Thirdly, China has a long history and culture, which has formed a highly competitive cultural symbol. Throughout the world, China's culture and cultural products have a wide influence, which is also the cultural source to support the development of China's content industry.

Ge Zhihui shared some views with Saudi game companies based on his own experience. First of all, we should pay attention to products, quality and content. With successful products to gain good reputation and revenue, you can get more resources and keep moving forward. In addition, persistence is also very important. Startups may encounter many difficulties and failures, so they must always believe in themselves and keep trying. The third is continuous learning. The global game industry is changing all the time. Only by maintaining great enthusiasm for learning can we follow and even lead the industry changes.

During the trip, Ge Zhihui signed a cooperation agreement with Manga Productions of Saudi Arabia on behalf of SNK. Dr. Essam Bukhari, CEO of Manga Productions, accompanied H.E. Mr. Bader Al-Asaker, Secretary General of MiSK Foundation and President of Manga Productions, to attend the signing ceremony. SNK will add characters and scenes from the Middle East to the king of fighters 14.

In addition, Ge Zhihui, on behalf of SNK, presented H.E. Mr. Bader Al-Asaker, Secretary General of MiSK Foundation and President of Manga Productions, with a specially customized 24K gold version of Neo-Geo mini as a souvenir of SNK's 4th anniversary, which included many famous game works of SNK.