Fund direct selling refers to a way of buying and selling funds through fund companies or their websites. The purchase and redemption are directly carried out on the fund company or the fund company's website, with no agency fee and preferential rate.

Fund direct selling is a marketing method that directly provides products or services to consumers. For fund companies, direct selling means that fund companies sell their own fund products directly to customers. For example, the online trading system of Broadcom AliExpress is the online direct selling system of Broadcom. Under normal circumstances, you can enjoy a certain degree of rate concessions by purchasing funds through the online direct selling system of fund companies. For example, if you purchase Bosera's funds through Bosera Huitong online trading system, you can enjoy a minimum subscription rate discount of 60%.