A week ago, everyone knew that there was a "big move" at the regulatory level, which directly stopped the direct selling institutions selling funds. For a time, the third-party sales organization shuffled and faced transformation. Today, let's learn about the difference between direct sales and channel sales, as well as the difference between institutional sales and channel sales of fund companies.

First, the difference between direct sales and channel sales

In the final analysis, the difference between direct sales and channel sales lies in whether products are sold directly to customers through production enterprises or through middlemen.

Direct selling generally refers to the company's own sales team selling products and reaching users directly.

Channel sales generally refers to selling products by recruiting agents or distributors, and then selling products to customers through distributors.

Second, the difference between institutional sales and channel sales of fund companies

Simply put, the main difference between channel sales and institutional sales is the difference in docking customers.

The channels are mainly personal funds of banks and private banks, which promote the sales of funds through various marketing means, and do not directly face retail customers (that is, individual customers who buy wealth management products).

Institutional sales directly face institutions with investment needs (mainly banks, insurance companies, brokers, finance companies, etc.). ) to achieve sales.

Ask the direct selling agent to stop the direct selling of the third-party sales organization.

The regulatory authorities issued five measures to strictly regulate the fund direct selling institutions.