A major project of the National Social Science Fund "Research on the Internal Mechanism and Strategic Path of Cultural and Technological Integration and Innovation" (GrantNo.. : 1 1&; ZD023), 2012.1-2014.12, the person in charge of the subproject "Innovation Process: Product Form of Integration of Culture and Technology".

Youth Science Fund Project of National Natural Science Foundation of China "Research on Measurement Dimensions, Influencing Factors and Mechanism of Brand Community Quality" (GrantNo.: 70802042), 2009.1-201.12, project leader.

Project of High-level Talents in Colleges and Universities of Guangdong Province, "Research on Interaction Mechanism of Members of Online Brand Community from the Perspective of Structure", 201-2014.6438+02, project leader.

Dr. Guangdong Natural Science Foundation initiated the project "Localization Research of Brand Relationship Formation Mechanism" (approval number: 0530 10 10), 2005. 10-2007. 10, project leader.

China Creative Index Research and City Brand List Compilation (approval number: ND-2011-00381), 2011.9-201.

Shenzhen University's scientific research start-up fund project "Research on brand relationship formation mechanism: based on China's interpersonal relationship theory" (approval number: 20054 1), July 2005-June 2007, project leader.

The innovative research project of doctoral students of Sasakawa Youth Fund of Sun Yat-sen University, "Research on Brand Relationship Index Model", 2002 438+02-2003.5, project leader.