YEERONG Yi Rong is a comfortable company, but it is not limited to comfort. By making meaningful and superficial design and embedding "black" technology, we can meet a wider range of people and encourage more women to experience the female power of women in different scenes through this product.
Founder Qianwen Yu graduated from Zhejiang University of Technology with a bachelor's degree, and then went to American College for further study, majoring in luxury goods management. Once worked for Calvin Klein fashion brand in the United States, and has rich experience in the field of marketing strategy for consumer goods and female consumer brands. I felt that the domestic body shaping industry had great potential, and then I returned to China to establish the YEERONG brand.
Extended data:
When he was in college, Qianwen Yu fell into the problem of lumbar disc herniation. She sought medical advice everywhere, but failed. Introduced by a doctor friend of her mother's, she touched her waist. Unexpectedly, after a while, her waist gradually recovered. I sat in the cinema and watched the movie for two hours without shouting a backache. But she didn't realize that this thing was really useful.
But that corset is too expensive, low in cost performance and too old in style. At that time, Qianwen Yu wanted to create a corset brand and set two conditions: it must be a female consumer product; It must be that I can wear and use it myself, which is in line with my favorite spiritual temperament. So there was a tree named Yerong.