On September 17, local time in London, Mary Katrantzou, a designer known in the fashion circle for her print design, released the 2018 spring and summer fashion series at London Fashion Week, showing people an ultimate fashion show.

JD.com made a high-profile appearance at this London Fashion Week as the official sponsor of the Mary Katrantzou brand.

Mary Katrantzou, who is good at using various theme elements to create surprises on the show, and persistently pursues originality and purity in appearance and color, released the 2018 spring and summer fashion design with the theme of "The Youth of A Year"

)" as the theme, inspired by everyone's childhood memories.

The designer used the artistic elements of childhood to cut out unique silhouettes and patterns, achieving innovative breakthroughs in design thinking, showing us symbols that can represent youth, and showing the ever-changing possibilities of women's clothing.

As the most active new generation design force in Europe and the United States, Mary Katrantzou is known as the "Queen of Prints" in the fashion circle. She is already one of the resident designers officially invited by London Fashion Week.

Although this London Fashion Week show is the first time that Mary Katrantzou has cooperated with the Chinese e-commerce platform JD.com, there have been many sparks in the cooperation.

When talking about her feelings about the cooperation between the two parties, Mary Katrantzou said: "I am very happy to cooperate with the Chinese e-commerce platform JD.com at London International Fashion Week. As we all know, China has a very broad consumer market, so I also very much hope to use JD.com as a platform

It can make more consumers know and like the Mary Katrantzou brand. "As a British fashion brand, Mary Katrantzou can see many oriental print designs in its previous designs, and it was featured in last year's China International Fashion Week.

We have already had contact with Chinese consumers, so we can also see the brand's desire for the Chinese market.

This time, we can join forces with China's e-commerce giant JD.com and use London Fashion Week, one of the four major fashion weeks, as the stage. We will take this important opportunity to let Chinese consumers know more about this distinctive British fashion brand.

It is worth mentioning that JD.com, which has just made a rapid transition from New York Fashion Week to London Fashion Week, has undoubtedly reached a level of proficiency in terms of the frequency and intensity of its participation in international fashion weeks and the selection of cooperative brands.

.

Cooperated with 3.1Phillip Lim at New York Fashion Week, and not only sponsored Mary Katrantzou at London Fashion Week, but also cooperated with young Chinese designer Zhang Huishan, who was also awarded the 2017 "Global Fashion Leader" released by BOF

One of the 26 Chinese people on the "Ultimate Guide" BF500 list.

This not only shows that JD.com’s ability to capture and tap fashion trends is getting stronger and stronger, but also that it has never stopped supporting outstanding original designers in China.

Of course, focusing on fashion week shows is by no means the only way to advance to high-end fashion. JD.com is also carrying out a series of big moves outside the shows.

On the occasion of London Fashion Week, JD.com announced the blockbuster news that it will cooperate with the BFC/VOGUE Designer Fashion Fund.

Therefore, there is reason to believe that JD.com will make more moves in the future to integrate truly international and fashionable DNA into the brand.

When you go abroad, art should be enjoyed.