Entrepreneurship is no longer just for men. More and more women are beginning to seek both financial and spiritual independence and embark on the road of entrepreneurship.

Let me share with you the entrepreneurial stories of rural women. I hope you like it! Welcome to read! Wang Fangfang, an ordinary rural woman in Dacaowan Village, Suochi Township, Chengxian County, Gansu Province, used to be engaged in the clothing business in the county. In 2013, she gave up her original business.

, opened Chengxian Yunwushan Local Products Museum online, used new media such as Weibo and WeChat to help villagers promote and market agricultural special products, and embarked on a successful transformation path from traditional industries to new e-commerce agricultural special products.

Up to now, the online store has become a five-star trustworthy online store. The amount of sales of local walnuts, honey, pine nuts and other agricultural products has reached more than 100,000 yuan, making the agricultural products from the hometown of Dashangou spread to all parts of the country through e-commerce.

It has effectively increased the income of local farmers and paved the way to wealth for itself. It has received care and inspections from provincial and municipal leaders many times, and has become a well-known example of successful rural women's entrepreneurial success.

She didn’t know how to study, and she sharpened her will to start a business amidst setbacks. Initially, as a rural woman, Wang Fangfang was not familiar with computers, let alone using Weibo and WeChat. How to open an online store on Taobao? Buy and sell things? All of this

They are all strangers to her.

In 2013, when Chengxian County's e-commerce was just starting out, she relied on her little experience in QQ chatting and surfing the Internet. By chance, she asked someone to register Sina Weibo for her, and she started her own new media and e-commerce journey.

“The first transaction was to send 10 kilograms of honey and 20 kilograms of pine nuts to a customer in Guangdong through Weibo. But I didn’t have an online store at that time, and I didn’t know how to use Alipay. However, this customer trusted me very much and sent me 10 kilograms of honey and 20 kilograms of pine nuts through his bank account.

I wired the money, and the next day I carefully selected high-quality pine nuts and honey and sent them to the customer. After receiving it, the customer praised our agricultural products. Through this transaction, I realized the feasibility of e-commerce and became more aware of it.

It increased my confidence in starting a business, and then I started to learn from my friends who opened online stores how to open an online store on Taobao and how to use Weibo and WeChat for marketing," Wang Fangfang recalled.

However, the subsequent development encountered many difficulties and setbacks, such as unfamiliarity with computer knowledge, unsightly pictures of the online store, and no one cared about it; not knowing how to do marketing, and a series of problems such as the quality of agricultural products during logistics and transportation.

,,,,, She once thought about giving up.

But just when she was about to give up, she repeatedly asked herself: Is this difficulty difficult for you? After thinking about it at night, she couldn't give up easily.

With the support of her husband and friends, she participated in the online store training class sponsored by the Chengxian County Government, learned about e-commerce, mastered the basic common sense of online marketing, never gave up, and charted a blueprint for entrepreneurship in the midst of struggle. The road to entrepreneurship is

It is tortuous and arduous that Wang Fangfang has walked all the way on this difficult and tortuous road.

In the early days, the first problem encountered was product logistics. For fresh agricultural products, it is necessary to maintain their freshness and seasonality. It cannot take more than 48 hours from the field to the customer's hands. Due to the inconvenience of local transportation, fresh products are often

Delicious agricultural products such as cherries and apricots are no longer fresh and may even be inedible when they reach customers. How to solve logistics problems has become a major issue restricting the sales of fresh agricultural products.

Seeing that the fresh agricultural products in the hands of farmers could not be sold in a timely manner, she sometimes could not eat well and could not sleep. At this time, she used Weibo to expand her ideas, appeal and ask for help on Weibo, and finally created a

A new marketing model.

That is to say, for highly seasonal agricultural products such as cherries and apricots, we actively cooperate with other online sales platforms to put the sales center in surrounding cities such as Lanzhou and Xi'an, and take reservations to ensure that picking, logistics, and delivery to customers do not exceed 48 hours.

Hours of quick sale mode.

In this way, it not only solves the constraint of logistics, but also increases the popularity and sales of the online store through cooperation with other online platforms.

Through this effective model, she helped local people sell more than 1,000 fresh cherries in May this year, with the sales amount reaching more than 100,000 yuan.

Local cherries quickly sold out, increasing farmers' income and solving the problem of buying and selling agricultural products.

At the same time, her door-to-door purchase service allows local farmers to sell agricultural products without leaving home, which not only broadens the sales channels for agricultural products, but also truly helps farmers get benefits, enriching her sales experience and marketing ideas.

However, she was not limited to the satisfaction she obtained. When she heard that Yao Yidong, a painter from Chengxian County, was going to hold a painting exhibition at the Lanzhou Art Museum in the provincial capital, she actively contacted him and provided the "Clouds and Fragrant Fruits" series for the exhibition free of charge.

Agricultural specialties have successfully pushed the hometown's agricultural specialties to the cultural market of the provincial capital, realized multiple sales channels, and added an artistic touch to the hometown's agricultural products.