Teaching: I have taught undergraduate courses such as advertising, marketing and marketing planning practice, and postgraduate courses such as MBA and marketing management, advertising management and technical innovation management. I have participated in the compilation of three professional textbooks and two self-made textbooks such as Economic Management English, Theory and Method Guidance of Enterprise Management and Modern Traffic Project Management, and won the school award twice. In 2004, undergraduates in the School of Management were most satisfied with their teachers. Research field: From July 2005 to August 2006, I conducted interviews and exchanges in the fields of corporate strategy and marketing theory and method research, technical innovation ability evaluation and countermeasures, MBA teaching and marketing research, etc. As the main participant, he participated in many national, provincial and ministerial-level vertical and horizontal scientific research projects such as the National Natural Science Foundation and the Aviation Science Foundation. He has successively presided over two social science funds of Shaanxi Province, one fund of Ministry of Education 1, one fund of young teachers' innovation 1 and one fund of school policy 1, and was selected into the talent training plan of Northwestern Polytechnical University. In recent five years, he has published academic papers 15 in core journals such as Scientific Research Management, Scientific Research and Soft Science.