Two years ago, a friend of Xiaozhi entered a new car-making force known as China Tesla with the idea of "working hard, reaching the peak of life and marrying Bai Fumei", but now he is full of complaints.
"this is so annoying!" Last year, when the new car went on the market and was delivered, the people in their team were tired to death, waiting for the pie drawn by the leader to be cashed. As a result, they learned that their salary was less in February, and they had not received the year-end bonus last year for more than half a year. The most worrying thing is that my social security has not been paid in full, and the company's financial situation is worrying.
combined with a news circulating in the market that all employees are required to bring goods, this friend is even more shivering. If he fails to complete the so-called sales task, will it give the boss another reason to delay the salary increase?
"Think about how long our company can continue to operate normally when all the enterprises in Bojun, Baiteng and Sailin have collapsed."
Aichi Automobile's requirements are concise and to the point, requiring employees at all levels to bring goods, which are linked to salary and annual performance.
the pictures circulating on the internet show that the annual total marketing index of L4 and L3 employees is 1, the annual delivery index of L2 director-level executives is 3, the index of L1-VP executives is 5, and the index of management committee members is 8.
according to the price of a car of about 2, yuan, they are 2, yuan, 6, yuan, 1 million yuan and 1.6 million yuan respectively. For employees at all levels who have no stores and no marketing expenses, this standard is not low. This wave of goods delivery is only the beginning. Even if the sales task is completed, we must worry about whether the future indicators will be further improved; Is it possible that the performance of this wave of sales needs you to complete the next wave of sales tasks to cash in?
what matters is that the enterprise seems to have such a plan. It is said that the salary performance-related scheme has been released, and L2-level people can't achieve their goals? The monthly salary is delayed by 5%! The annual performance of L3 and L4 levels also depends on the quantity of goods delivered. Such an operation is reminiscent of many so-called pig-killing plates recruited by insurance companies.
for employees with limited circle of friends, there are not many potential customers around them, and more of them start from their relatives and friends. Let's not talk about whether relatives and friends will be blacked out directly because of sales calls. Just think about it. In the future, after-sales maintenance of cars will be involved, and they will not earn as much as 4S dealers, but they will be responsible for sales, customer service and after-sales work. I believe that many employees have quietly turned on their mobile phones at this time and found their next stop on major recruitment platforms.
HR and bosses of enterprises also think that they can complete the operation of laying off employees and reducing labor costs without paying compensation, which is a barrage of "666". Of course, there is no completion target? Delayed wages become deductions, and it's time to test the boss's conscience.
“Oh,? My? God!” Knowing this, Aichi people couldn't help but exclaim in Li Jiaqi style. Some well-off employees opened their own address books and began to look for their classmates and friends engaged in legal work. Save for a rainy day, it may be more economical to find a lawyer to ask for salary than to find a friend to buy a car.
Of course, it doesn't include the boss. Under the heated discussion, Fu Qiang, the founder and president of Aichi Automobile, commented on Sina Weibo that "employee executives speak for their own products, and all walks of life abound. What's more, Aichi Automobile is a startup company, and our management is also a partner and boss. It is even more natural for the boss to bring goods and promote the company's products. "
"The deeper meaning is that all managers and colleagues in the business chain have the opportunity to know the user's reaction to their products at first hand through this process." Fu Qiang said that if you don't participate in the marketing process, there is no way to have a deeper understanding of products, quality, technology, services and all aspects of consumers.
under such a great, glorious and upright speech, two certified Aichi public relations managers CALL, saying, "We are proud of our products, everyone is a brand manager, and we have confidence in our products!"
"It's normal for executives to buy their own products and open a circle of friends to recommend themselves." I remember that some brands used their own cars to pay their suppliers' arrears before. Next, do you want to use cars to pay executives' salaries? I'm really looking forward to it. I believe that if this is the case, a second-hand trading platform will have many new loves out of thin air.
However, there are also employees with crooked buildings who question below, "Please pay the unpaid social security in 22 first. After all, the personal part has been deducted. What does it mean that the company has delayed paying it and the employees have not made it up after leaving the company? The epidemic is the reason for your delay in payment, but it is not an excuse for you to delay payment again and again. "
"It's understandable for a startup to bring goods by employees, but why is it linked to performance? The pressure of survival is a risk borne by the company. Why should it be transferred to employees? He does not participate in any development welfare, but only takes the reward in exchange for labor! "
affected by the epidemic, coupled with the sluggish automobile market from last year to this year, it is understandable for employees to be tap water and promote their products as a new force to build cars. With deep pockets like Evergrande, it once mobilized 9% of its 137, employees to participate in "all-staff marketing" activities.
However, on the surface, it will make employees lose their trust and confidence in the company, but in the end, it will inevitably make people doubt. This is a magical operation to avoid paying economic compensation to employees who voluntarily leave their jobs and at the same time reduce the salary of on-the-job staff.
This explanation of "far-fetched", "avoiding the important" and "stealing the concept" is even more confusing.
it's not unusual to bring goods, the key is what goods you bring! If you bring Highlander and don't increase the price, employees will definitely tell each other and even grab places! However, Aichi Automobile, as a new enterprise just established a few years ago, has only one U5 on sale at present, so the range of goods it can take is too small.
at the end of p>219, Aichi U5 is listed, and the whole department is divided into four models, and the subsidized price is 197,9-292,1 yuan. The wheelbase is 28mm, and the positioning is an A+ SUV. Under standard working conditions, the battery life is 53 km. If the green extended-range battery pack is optional, the battery life can be further expanded by 12km to 623km.
On September 17th this year, Aichi launched the new U5 model in 221. The new car * * * offers five models of SE, ING, ING+, PRO and Pro+.According to different configurations, the subsidized price range is 16.69-249,9 yuan. Obviously, under the bleak sales volume, the threshold for car purchase has been reduced by 31, yuan.
When U5 went public last year, Gu Feng, the founder of Aichi, said, "Next year, the overall sales volume of Aichi U5 will be the first among the new car-making forces". However, the result now is a slap in the face. From January to August, Aichi Automobile delivered 927 vehicles, which is not as good as the new force of making cars.
Although Fu Qiang said in Weibo, "The European version of 221 U5 is favored by European users, and the export volume continues to climb." Aichi U5 has also delivered 5 vehicles to major European customers, but its poor collision performance in Europe has become an obstacle to its continuous delivery to individuals.
according to European media reports, Aichi U5 only won Samsung in the recent crash test, while MG HS and MG ZS in the same period? Evs have achieved five-star collision results.
From the specific test results, the safety score rate of adults is 73%, and that of children is 7%. The main deduction point lies in the column collision test, and the driver's dummy suffered heavy head injuries. The side score was only 7.5 out of 16, of which the column collision test was .
At the same time, the assisted driving system that Aichi U5 often used to promote was also badly criticized. In terms of safety assistance, although Aichi U5 can achieve L2-level automatic driving, in the test of E-NCAP, the final score rate is only 55%, of which the speed assistance test is out of 3, only .3, and the rating is weak.
who is the head of Aichi Europe and is known as the "father of Audi quattro"? Roland? Gumpert said that this is the first time that Aichi has participated in the crash test, and it has no experience and insufficient preparation. However, he mentioned that Skoda was also a Samsung in the crash test and still ran all over the street.
Lippi, the former head coach of the Italian team who won the World Cup, had a "tolerant" evaluation of the men's soccer team in China when he was the head coach of the China men's soccer team. I believe that the father of quattro also burned his passion for Aichi.
Having said that, car accidents will not be lenient just because you are not ready, and consumers will not forgive your shortcomings because you are not ready for the car test. The criticism in the European market is by no means felt on paper.
the most puzzling thing is that although Aichi is headquartered in Shanghai and produced in Shangrao, it has a heart that yearns for Europe.
At the beginning of R&D, Aichi had a slogan "Originated from German, better than German", based on the fact that Shangrao's factory was built according to German Industry 4., "every process from supply chain, modeling design, technology research and development to manufacturing was blessed by German engineers."
in marketing, Aichi is also generous in the European market. In 219, the test team consisting of two U5 prototypes owned by Aichi and Aichi engineers set out from Xi 'an, all the way to the west, and launched a 53-day ultra-long distance extreme challenge spanning 12 countries in Eurasia with a total mileage of 15,22 kilometers.
Although this year's Geneva Motor Show was abandoned due to the epidemic, it was later held in Stuttgart, Germany, announcing the official entry of Aichi U5 into Europe.
On May 23rd, Aichi Automobile held a grand opening ceremony for exporting 5 European U5 cars to the European Union to celebrate its beginning to be used for leasing in Corsica, France. In August, the European U5 car was officially launched in Germany, and more than 1 orders were obtained in two weeks.
Nowadays, you can always see similar titles in China media, such as "European Friends' Perspectives Show You Aichi U5", citing the praise of its distinguished European car owners for its fullness, such as "U5' s whole car is very solid and smells like German cars", "particularly spacious and comfortable", "excellent self-driving" and "good market positioning".
Perhaps, Aichi U5 intends to upgrade its own brand through the "appraisal" in the European market. If the European automobile market with deeper historical accumulation and more mature can favor this new energy vehicle, it will naturally be a good marketing wave, which will benefit both at home and abroad.
Unfortunately, it backfired. As far as its popularity in the domestic Internet is concerned, Baidu video shows that almost all the driving test video playback of Aichi U5 has not exceeded 4 digits, far lower than that of Tucki and Weilai, and the marketing effect is worrying. And this "all-staff marketing with goods" only increased many consumers' comments on the barrage. "What kind of brand is this?"
It can be said that the tight capital flow, coupled with the inability to increase sales volume, are both new forces in building cars. Now Aichi Automobile is facing greater pressure than Tucki, Weilai and Ideality, and is in a more dangerous situation.
Although it won't be like Bojun Automobile, Baiteng and Sailin, who have been in arrears for seven or eight months and parted ways with investors in anger, salary reduction and arrears of year-end bonus will lead to speculation in the market. The financing cost of this enterprise is only getting higher and higher, squeezing the limited product profits, and investors will re-evaluate him. The capital market with a keen sense of smell has already taken action.
Enterprise investigation shows that Aichi Automobile has experienced four rounds of financing so far, and the latest one happened in May 219. At that time, media reports showed that Aichi Automobile got 1 billion yuan investment from Mingchi Fund, and the latter had a state-owned background in Jiangxi.
"At present, Aichi is carrying out a new round of financing, which is expected to be completed before the Spring Festival." Gu Feng said this in 219. Fu Qiang also said during the Chengdu International Auto Show at the end of July this year: "At present, the B round of financing of Aichi Automobile is about to close, and another round of financing will be carried out before the IPO to improve the investor structure through financing."
"Of course, we are not like the current situation of the first three companies. Aichi has not entered the secondary market at present and is still in the private placement stage, so it is still relying on private equity to finance blood transfusion." However, Aichi Automobile stressed that "new investors are constantly joining the B2 round of financing. At present, some investors have completed the due diligence process and are entering the final stage of delivery, while others are conducting due diligence, and corporate financing will definitely be closed in the near future".
some industry analysts said that the sales volume of Aichi automobile was low, and it failed to escape from the new force of making cars, which affected the financing, and the tight financing further affected its sales volume, so it was helpless for employees and executives to bring goods, but it was bound to affect the morale of employees.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.