Fund marketing refers to a series of activities related to fund marketing, such as fund product design, fund sales activities and fund after-sales service, which are carried out by fund sales institutions based on the needs of fund market and fund customers. It is the basic activity to realize the fund manager's business objectives. The content of fund marketing mainly includes the determination of target market and customers, the analysis of marketing environment, the design of marketing mix and the management of marketing process.

Fund managers should choose appropriate fund sales organizations to carry out fund marketing activities, which is conducive to improving the professionalism and efficiency of fund sales and enhancing the visibility of fund projects.