On 1995, Longzhimei founded the first advertising bookstore in China-Beijing Advertiser Bookstore (1997 changed its name to Longzhimei Advertising Culture Bookstore), and now it has become the largest and most influential advertising bookstore in China, with six direct stores in Beijing, Shanghai, Guangzhou, Xi 'an, Chengdu and Changsha.
Dragon Media has been planning and publishing "Selected Books of Dragon Media Advertising" since 1996. Up to now, it has published nearly 100 kinds, becoming the most popular advertising professional book brand among readers in China. Among them, Textbook Series was first published in 1996, and has been adopted as a teaching material by many advertising majors in colleges and universities, and has been reprinted constantly, selling well. "Ogilvy & Mather Viewpoint Series" comes from Ogilvy & Mather's internal publication Viewpoint. First published in 1999, it has been published in four volumes, which has become an important source for readers all over the country to share Ogilvy & Mather's valuable experience. All the works of advertising pope david ogilvy-Autobiography of david ogilvy, Confessions of an Advertiser, Ogilvy's Talk on Advertising and Ogilvy, the Advertising Master, were also introduced and published by Oriental Media, bringing readers the most important required reading classics in the advertising industry. Over the years, Long Media's selected books have also brought readers My Advertising Career Science Advertisement by claude Hopkins, Integrated Marketing Communication by Don Schultz, the father of integrated marketing communication, Brand Leadership by David Ecker, the masterpiece of brand management, the collection of creative cases by george louis, a world-renowned creative director, and hundreds of books recording the century-old history and successful experience of McCann's advertising. .....
Dragon Dream began to hold training and lectures on advertising from 1997. Up to now, dozens of short-term training courses for advertising majors, four training courses for teachers of advertising majors and nearly 100 large-scale lecture tours in major cities have been held, and more than 50,000 professionals have participated in the training and lectures.
The value provided by Oriental Media for the advertising industry has been deeply recognized, and "Oriental Media" has become a professional service brand trusted by the advertising industry and advertisers.
10 For many years, Longzhimei has actively participated in public welfare activities within its power: in 2004, it donated 200,000 yuan to establish Longzhimei Primary School in Yixian County, Hebei Province. In 2006, led by Soong Ching Ling Foundation of China, together with Publishing Business Weekly and Beijing Open Book Market Research Institute, a book donation activity was launched, which will build 50 libraries for 50 primary schools in five years. In 2005, he became the first sponsor of China Advertising Museum.
In 2005, Chairman Xu Zhiming won the Outstanding Contribution Award of "25 Advertisers in China in 25 Years" organized by China Advertising magazine.
In 2006, Longzhi Media was awarded the "First National Private Bookstore Award" and "Best Professional Bookstore Award" by the Non-state-owned Bookstore Committee of China Book Distribution Industry Association.