Current location - Trademark Inquiry Complete Network - Tian Tian Fund - Sustainable development: Mercedes-Benz takes root in China, can China remember Mercedes-Benz?
Sustainable development: Mercedes-Benz takes root in China, can China remember Mercedes-Benz?

1. Sustainable development practice of Mercedes-Benz Star Wish Fund. Speaking of Mercedes-Benz Star Wish Fund, time goes back to June 30, 2010. Mercedes-Benz and China Youth Development Foundation jointly established the "Mercedes-Benz" and "Mercedes-Benz" in the Great Hall of the People.

"Star Wishes Fund" was the largest comprehensive charity fund launched by Mercedes-Benz in the world at that time. It is also one of the charity funds with the largest investment in start-up capital in the Chinese automobile industry.

2. Why did Mercedes-Benz choose to set up a foundation in China?

The answer given by Mercedes-Benz at the time was: "China is the most important market for Mercedes-Benz, and we have a long-term commitment. Wherever we do business, we must assume social responsibilities and fulfill our responsibilities." In the 11 years since its establishment, the Mercedes-Benz Star Wishes Fund has passed the system

Integrated platform focusing on environmental protection, education support, arts and sports, driving culture and social relations.

Love and other five aspects continue to practice the sustainable development of cultural heritage and ecological environment, and have achieved fruitful results.

In the field of sustainable cultural heritage, the "Safe Children's Journey" project focusing on road safety and traffic civilization is one of the representatives.

Since the project was officially introduced to China in 2012, in the past ten years, the activity has covered 210 primary schools across the country and benefited more than 260,000 Chinese children.

Through interesting and informative safety courses and other methods, we can better help children learn road safety knowledge and help develop good traffic civilization habits.

In addition, the Mercedes-Benz Star Wish Fund is also committed to promoting the inheritance and dissemination of Chinese civilization.

3. The Wish Star Foundation and the Palace Museum have officially reached a strategic partnership for the protection and restoration of ancient architectural relics and the public welfare of traditional Chinese cultural youth.

We will carry out in-depth cooperation in fields such as mass communication and international cultural exchanges.

In July this year, the Mercedes-Benz Star Wishes Fund once again cooperated with the Dunhuang Research Institute and the Dunhuang Grottoes Conservation Cooperative Research Foundation in China for the third consecutive year, and upgraded the cooperation to the "Dunhuang Mogao Grottoes Cultural Heritage Protection and Sustainable Development Project."

The third phase of cooperation will continue the previous two phases of cultural support in the areas of heritage protection and youth cultural education, adding Dunhuang academic research, talent training and environmental protection.

Mercedes-Benz is the only international brand in China that has reached public welfare cooperation with the Palace Museum and the Dunhuang Academy, two quintessences of Chinese culture.

In the future, we will continue to follow the "humanistic road" and pay attention to the factors of Chinese traditional culture entering the era, which will help the sustainable development of Chinese civilization.

4. In the field of sustainable development of the ecological environment, the Star Wishes Foundation joins hands with UNESCO to launch the "China World Heritage Protection and Management Project".

In addition, it conducts a sustainable livelihood project that helps residents of the World Heritage site live.

Currently, four sustainable livelihood pilot projects include World Natural Heritage Mount Fanjing Pine Peach Miao Embroidery in Sichuan Giant Panda Habitat Ya'an and Wolong World Natural Heritage Alpine Honey, Yunnan Stone Forest Karst Landform World Natural Heritage Sani Embroidery and China Danxia Chishui Bamboo

Art, Chishui, a world natural heritage.

Since the innovative launch of the World Heritage Site Sustainable Livelihood Project in 2017, it has aimed at the harmonious development of man and nature and promoted local economic development as its foothold, constantly exploring new solutions for local residents.

cultural heritage.

At present, Mercedes-Benz has achieved initial success in these four sustainable livelihood pilot projects.

5. Promoting sustainable development in line with China's carbon neutrality goal is the core strategy of Mercedes-Benz.

In addition to the sustainability of cultural heritage and ecological environment, Mercedes-Benz also adheres to the sustainability of production and operations.

Currently, the world is committed to a sustainable future.

From Mercedes-Benz’s perspective, sustainable development has been rooted in the brand’s vision for 135 years.

Mercedes-Benz pays attention to every traffic participant and is committed to the harmonious and sustainable development of people, vehicles and the environment.

In the corporate ecosystem of Mercedes-Benz, sustainable production and management, cultural heritage and ecological environment will help Mercedes-Benz explore an infinite future and interpret more possibilities.