Characteristics of the product itself: Due to its own characteristics, the audience of financial products is different from ordinary consumer goods, so there will be relatively few advertisements.

Policy factors: the advertisements of financial-related products are strictly examined, with more policy restrictions and fewer advertisements.

Reasons for marketing channels: The promotion of traditional financial-related enterprises such as banks, securities, funds and insurance mainly depends on offline outlets and salespeople's door-to-door sales or telephone sales and online SEO marketing.

Other reasons: most of the traditional financial industries are state-owned and enterprises and institutions. Compared with other industries, the competitiveness of enterprises is relatively small, and many relevant market or marketing leaders are also promoted by civil servants or sales. They lack the knowledge of brand and communication, and rely more on traditional marketing methods.