Sun Tzu said in the Art of War: "Move when it is beneficial to the interests, and stop when it is not beneficial." This means: Be cautious about war, use troops only when it is beneficial to the country, and stop the war when it is not beneficial to the country.

The same is true in business wars. Every businessman should adapt to the market situation, advance and retreat, weigh the pros and cons, take and leave, and do something and not do something.

When the market is promising, you should play steadily and take action; when the situation is unfavorable, you should act cautiously and preserve your strength in order to make a comeback.

Step by step, step by step, in military terms, means setting up a camp every time the army advances forward, so as to move cautiously and defend tightly.

This strategy is also a magic weapon for enterprises to succeed in modern business wars.

Every enterprise will go through a process from small to big, from weak to strong. Just like a person walking, the road must be walked step by step, and each step must be stepped firmly. If you walk too fast, you may miss the mark or even fall.

The same goes for enterprise development.

For the development of an enterprise, strategically it must always be far-sighted and one step ahead, while tactically it must insist on a steady and steady approach and win every step of the way. It must be noted that "only by taking every step can we win."

Shanghai Yalong Investment Group, led by Zhang Wenrong, a famous entrepreneur and known as the "Cable King", now has net assets of 1.2 billion yuan and an annual output value of more than 30 billion yuan.

Such achievements were not achieved overnight, but were achieved step by step through steady and step-by-step tactics.

In the late 1980s, Zhang Wenrong discovered that there was a huge demand space in the Chinese cable market at that time, so he cooperated with Shanghai Cable Factory, a large state-owned enterprise, to establish Shanghai Cable Factory Yalong Company.

Zhang Wenrong took the first step to start a business, and it was an unprecedented precedent in Shanghai to cooperate with a large state-owned enterprise.

As his economic strength slowly accumulated and strengthened, Zhang Wenrong began to get involved in electrical appliances, lighting and other related fields, and his business scale further expanded. The company's products once entered key projects such as Pudong International Airport and municipal sewage treatment projects.

After several years of development, Yalong Company relied on its strong strength to merge the state-owned enterprise Pudong Cable Factory in 1997.

Yalong Group continues to expand in scale and covers more and more fields, covering three major sectors: industry, education, and real estate.

But Zhang Wenrong still kept a clear mind and did not want the three to go hand in hand and achieve great development in one fell swoop.

He knows that a company cannot grow too fast, and bubbles will appear if it expands rapidly and rushes for success; the accumulation of wealth is not faster, the better, haste makes waste, and the wealth gained from risky speculation will disappear in the blink of an eye.

He made a clear positioning among these three major fields, taking industry as the foundation and main field of the company, because he believed that although industrial products are not very profitable, they are a long-term stable basic industry.

China's cable products have the competitive advantage of low labor costs compared with foreign imported products. In addition, the technological content of cables and wires is low. Even if foreign companies use China's cheap labor force to produce domestically, they cannot compare with domestic companies.

Real estate development has also brought a lot of profits to the company, accounting for 70% of the company's total profits. However, it is very unstable and can only be invested in the short term. When the market is saturated, it must be exited in time.

Education can establish a better image for a company to a certain extent and is worthy of being managed as a company's long-term brand.

Yalong Company has been able to develop into a large-scale investment group focusing on industrial investment, education investment, and real estate investment. Its development process has confirmed the correctness of Zhang Wenrong's step-by-step and steady strategy.

Li Zongwu believes that only those who can be square and round can survive in the fierce social competition.

Square represents ethics and the foundation of one’s life; circle represents strategy and the way to live in the world.

Only by being able to deal with things in a round way can the world be established in a square way.

To be able to be square and round is not to be sharp and unyielding, but to have a sense of proportion, to be stretched and relaxed, and to combine "thickness" with "blackness".

Being able to be square and round is an art of dealing with others. Only those who can be square and round can become masters of dealing with others and become strong men in life.

The key to being able to be square and round is to know when to be square and when to be round. Never be round when you should be square and square when you should be round.

I have mastered Fangyuan's "thick black" method and invested more emotionally in my subordinates. Without using money, I can win over my subordinates and make them docile and work for me.

Zhang Rongfa was born in Keelung. He once served as chairman of Evergreen Enterprises, economic advisor to the President of the Republic of the Philippines, and advisor to the President of the Republic of Panama.

He is currently the president of Evergreen Group and chairman of the Zhang Rongfa Foundation.

In the 1960s, Zhang Rongfa established the Rongfa Group in Taiwan. After the group developed and expanded, by the 1980s it had become the world's largest container shipping company and was involved in real estate, aviation, heavy industry and other fields. At present, the aviation industry has become a company

the second pillar industry.

When Zhang Rongfa summarized his own approach to success, he said two things: Management leads to efficiency, and talent leads to efficiency.

Although Zhang Rongfa's method of success is simple and easy to understand, it contains the principles of "thick black" learning.

The first principle of management efficiency is that Zhang Rongfa manages the company's employees with a "square" strategy; while the second factor of talent efficiency is that he manages employees with a "round" strategy.