In 2000, the first South Beauty restaurant opened in Beijing CBD International Trade Center.
In 2002, South Beauty went out of Beijing and opened its first restaurant outside Beijing in Times Square on Huaihai Road in Shanghai, starting its cross-regional chain operation.
After years of accumulation and development, as of the end of October 2013, South Beauty restaurants have spread across 17 provinces and 24 cities in China, with nearly 80 directly operated restaurants, becoming the largest Chinese restaurant chain in China.
As an Olympic catering service provider, South Beauty provides services for the Olympic Games. It receives more than 80,000 spectators, athletes and Olympic officials from various countries every day. It is estimated that the number of people served in the venues exceeds 1 million. During the Olympic Games, South Beauty's stores received a total of more than 100,000 people.
In line with the business philosophy of "taking customer demand and value as the core, inheriting innovation, and creating modern cuisine that advances with the times", we promote Chinese food culture and are committed to building a first-class Chinese restaurant chain brand. This is the goal that South Beauty will always pursue.
?South Beauty Catering Group provides a complete set of independent catering services. Whether you want to hold a gathering of family and friends, a small wedding banquet, a private party or a company party, South Beauty will use its professional knowledge to wholeheartedly provide you with tailor-made catering services.
, allowing you to enjoy professional, exquisite, elegant and sumptuous food with your guests on important days, and be a relaxed host.
South Beauty participated in the "Times China" event held in London, England, and provided Chinese food to guests on site.
On May 12, 2008, as soon as the earthquake disaster occurred, South Beauty United One Foundation donated money to the disaster-stricken area in Sichuan.
Ms. Zhang Lan, Chairman of South Beauty, became the Olympic torch bearer and participated in the Hainan Torch Relay.
South Beauty has been officially recognized as a "China Famous Trademark".