Non-profit organization Luxury Foundation was established in 2008, initiated by many luxury enterprises and organizations, including famous brands such as LVMH, Chanel, Prada and kering. It is a non-profit organization, aiming at raising the public's awareness and understanding of luxury goods and the spiritual and cultural values they represent. The main task of the Luxury Foundation is to provide intellectual support and knowledge exchange platform for the luxury industry, and provide information, education and research related to luxury goods for consumers, industry practitioners and the general public.