Aurora Group has accumulated rich practical experience for more than 40 years and has now become the most distinctive comprehensive marketing group.
Aurora group is committed to the development of its own brand and channel construction based on talents; In the early 1990s, with a forward-looking vision, we discovered the future development potential of the mainland market and began to plan the operation of the mainland business as an ideal base for Aurora Group to build its own brand.
Today, Aurora's China business mainly sells office furniture, office equipment and consumer electronic products, covering four major regions: East China, North China, Central China and South China. There are more than 300 direct distribution channels in China market, and they are actively expanding and growing rapidly. As the leader of digital office environment in E era, Aurora Group will provide convenient, fast and exquisite services to customers in major cities in China with intensive marketing network.
Mainland China has been developing successfully for more than ten years. Aurora office furniture has been listed as the first brand in China market, and the office automation business is also growing and expanding rapidly.
On June 5438+ 10, 2006, Aurora Group's own brand-"Aurora" was recognized as a "well-known trademark" in China, and its brand benefits were blessed. In the future, its development in the mainland will be even stronger.
In 2008, Aurora settled in China International Import Expo(CIIE) with the only Taiwanese capital, and won the only ticket of 18 for the Shanghai World Expo Enterprise Pavilion.
Aurora Group will adhere to the spirit of "pragmatic innovation", steadily pursue growth, constantly create new enterprises, strive to create the highest value service for customers, and give back good business performance to the society.
AURORA group means sunrise in the east, and the English name "Aurora" means dawn. Both of them symbolize light and hope, and represent vitality and vigor.
At the beginning of the business, it started with the sales of watches and Chinese typewriters, and gradually developed. Business scope covers communications, office furniture, office automation equipment systems and consumer electronics products.
From 1993, we invested and built factories in the mainland, and in 2003, we built Aurora International Building in Pudong, Shanghai. Today, the sales and service network of Zhendan Group has covered all regions of China and won many honors, among which Zhendan Furniture won the title of "China Famous Trademark", "Top Ten Benefits of National Furniture Industry", "Shanghai Famous Trademark", "Shanghai Famous Brand Product" and "Excellent Foreign Investment" in Jiading District.
Aurora Group aims at the integrated service of TOTALSOLUTION in the office environment, providing customers with the most systematic, complete and high-quality goods and fast services.
With its personal collection of China ancient cultural relics for more than 30 years, Aurora Group has collected more than 7,000 pieces of ancient jade, porcelain and other cultural relics to support academic research, and established Aurora Museum in 2003 to share and promote culture and art.
In June, 2008, Aurora Group became one of the corporate pavilions of the 20 10 Shanghai World Expo 18 with its original "Chinese Jade Culture and New Urban Fashion", and signed an independent exhibition contract with the Shanghai World Expo Bureau, showing the world that Aurora is not only the leading brand of office environment integration, but also has a profound cultural heritage.
At this stage of career layout, Aurora Group will continue to actively build its future business strategy, truly grasp the industrial trend and extend the development of its core business and related industries under the main axis of pragmatic and innovative action program.
In the office equipment industry, the future development will fully promote the office color.
For office furniture, create marketing differentiation with clear commodity positioning and unique service model; Combine cross-strait design resources, strengthen research and development, and let customers get more convenient, more economical and lower management costs.
Expo 20 10 corporate pavilion of Shanghai World Expo-Aurora Pavilion 160, Aurora Group won one of the tickets for the corporate pavilion of Shanghai World Expo 20 10 18 by virtue of the unique planning of "Chinese jade culture _ new city style", which became the history of Expo 160.
In Puxi District of Shanghai World Expo, there is an L-shaped tooth building, which is the initial letter "L" of the Chinese character "Li", implying that China is a country of etiquette.
A 6-meter-high mysterious sculpture crouched above the exhibition hall.
It is a jade man of Hongshan with a history of more than 6500 years, welcoming guests everywhere.
Jade is warm and tough, peaceful and moderate, bright and restrained.
The style of Aurora Pavilion is also peaceful and graceful.
Walking into the Sinian Museum, there are more than 40 representative jade articles in the Sinian collection, from Hongshan Culture to Ming and Qing Dynasties.
Enjoy these jades 360 degrees through the world's largest holographic projection imaging technology.
The most shocking thing in the exhibit is the rare 2.5-ton "Yushanzi" sculpture, which also shows the "gold inlaid jade" medal of the Beijing Olympic Games. Modern means have explained the different links of ancient jade carving, such as material, workmanship, shape and grain. Wude Corridor embodies the cultural connotation of "a gentleman is like jade".
It is in line with the theme of the World Expo "Better City, Better Life".
There is also a space-time theater in Aurora Pavilion. The 3D effect truly presents the shocking effect of landslides, lightning and thunder, and enjoys the story of the goddess mending the sky.
The Aurora Pavilion covers an area of 3,000 square meters. In order to let the world know more about the cultural characteristics of the Chinese nation, the Chinese jade culture, which has lasted for thousands of years, has been put on the World Expo stage.
Wu Yongjian, Goodwill Ambassador of Aurora Group and the designer of Haibao, the mascot of Danbao 20 10 Shanghai World Expo, made an in-depth study of Aurora Group's cultural background, people-oriented entrepreneurial spirit and humanistic care for the outside world. The golden color of "Golden Egg" (the homonym of Aurora Taiwanese) represents the symbol of the prosperity and sustainable management of Aurora, and the mascot "Dan" representing this Aurora is designed.
At the press conference of Aurora Pavilion just held, the "Danbao" of Tongti Gold made its debut with the designer. It wears a cute little round hat on its head and smiles and waves to everyone. This friendly image has been loved by people from all walks of life.
Aurora = Golden Egg (the homonym of Taiwan Province people) The reason of golden egg represents the meaning of wealth, honor and permanence, and shows the symbol of the vigorous development and sustainable management of Aurora enterprises.
"Egg" stands for "new life".
It represents the spirit of continuous pursuit of innovation by Sinian people, and every day is a new beginning, full of hope and vitality, which is in the same strain as the spirit conveyed by Sinian.
The image of "Danbao" and the goodwill ambassador of Aurora Aurora Aurora Group, Danbao, show the spirit of Aurora, so as to enhance the public's friendly impression of Aurora enterprises.
As an extension of Aurora Group's humanistic spirit, Danbao conveys humanistic care with personified personality and activates Aurora's humanistic enterprise spirit.
The design concept of the mascot "Danbao" Bao Dan The reason why the aurora appeared in the history of China: According to etymology, the aurora means the sunrise in the east, symbolizing light and hope, and ancient India also called China "Aurora".
The spirit of Sinian, like the rising sun, exudes vigor and vitality.
Business scope: Mainland business: Aurora Group invested in Chinese mainland 1993, and its business scope involves OA, furniture and electronics; Adhering to the service concept of customer satisfaction, we are constantly recognized and affirmed by the market.
Zhendan Furniture is a leading brand in the office furniture industry, focusing on product research and development, design, space planning, service and marketing system construction, and has won many international design awards such as "China Famous Trademark", "High-tech Enterprise Certification", IDEA and iF.
In OA industry, "Aurora" is a national copier brand, which independently develops document solutions to meet customers' future office needs.
Occupation: 1965, Aurora Group was founded, and its business scope involves OA, furniture and communication industries.
It has five institutions: Aurora Bank, Gongrong, Jinyi, Aurora Furniture and Aurora Communication. Among them, Aurora Bank and Common Prosperity are listed companies.
With years of efforts and accumulation, the market share in OA exceeds 50%; In the field of communication, there are nearly 200 direct sales outlets, and the business scope is moving towards multi-network integration professional channels.
Global business: Aurora Group owns electronic business, and its products such as shredders, plastic packaging machines, attendance clocks and calculators are exported to more than 50 countries around the world.
More than 40 years of experience in production, sales and service have expanded the scale of the enterprise to the whole world; In addition to overseas companies in the United States and Singapore, there are many well-known agents in Britain, France, Germany, Italy, the Middle East, Brazil and other countries.
Aurora Culture and Education Foundation, a consortium of Aurora Museum, was established on1October 30th, 1995, 1995, aiming at promoting China culture, rewarding the research, collection, preservation and appreciation of China's artistic relics, and promoting international cultural exchanges.
For a long time, Chairman Chen Yongtai of Aurora Culture and Education Foundation has participated in many important exhibitions at home and abroad with his fine jade articles, stone reliefs, ceramics, Buddha statues, inscriptions and cultural relics of the underground palace. And established the Sinian Museum.
Aurora Museum is located in the podium of Aurora International Building in Lujiazui Financial Center, Shanghai.
Its collection is dominated by ancient China artifacts, covering thousands of Buddhist statues, jade articles, ceramics, portraits, stone carvings, and other precious materials, such as related research references, rubbings, unearthed photos and so on, among which there are many high-quality products from internationally renowned auction companies.
The library on the fifth floor of Aurora Museum has a rich collection of cultural and artistic books, including a large number of rare materials in English and Japanese. At present, it provides services for professionals by appointment.
The reconstruction of Aurora Museum was designed by Tadao Ando, an internationally renowned architect.
The museum has 6 floors with a total area of 63 16 square meters.
In the research field, we advocate the study of ancient artifacts with "material, workmanship, shape and grain" as the core, urge professionals to form a research team, and establish the Sinian Ancient Civilization Research Center in cooperation with Peking University Institute of Archaeology and Culture, and combine ancient artifacts with multiple disciplines on the platform of library-school cooperation, so as to finally achieve the goal of restoring ancient artifacts into material and cultural historical materials.
The permanent exhibitions of the Sinian Museum mainly focus on blue and white porcelain, jade articles of past dynasties and Buddhist statues. In addition to the time-based exhibition, a special area has been opened to analyze and display the above-mentioned cultural relics from the perspectives of "material, workmanship, shape and pattern".
At the same time, the Sinian Museum also holds various special exhibitions from time to time to enrich the needs of visitors.
In terms of education and promotion, Aurora Museum released the latest research results in the form of papers and publications, and introduced some special topics in a special exhibition room in the form of exhibitions.
At the same time, in order to implement the zero-distance "hands-on" teaching plan, there is a physical observation room, where teachers or researchers of related majors lead students to visit and study.