Today, when technology is changing the world drastically, if you want to succeed, you must study the outcome before everything happens.

You have to find innovative and unique ways to make the future not just different, but better.

From 0 to 1, create unlimited opportunities and value for yourself!

In the traditional era, the business model of successful companies is a process from 1 to N, that is, based on the existing basis, copying previous experience and continuously expanding their market influence through competition.

In the Internet age, successful companies are a process of creating a market from scratch, that is, from 0 to 1. Great companies such as Amazon and Twitter all start from an unprecedented idea and create a new business model.

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About the author: Peter Thiel is known as the angel of Silicon Valley and a thinker in the investment community.

He founded PayPal in 1998 and served as CEO. In 2002, he sold PayPal to eBay for US$1.5 billion, bringing e-commerce into a new era.

In 2004, he made his first external investment in Facebook and served as a director.

In the same year, the software company Palantir was established to serve data analysis in the fields of national defense, security and global finance.

Thiel co-founded the Founders Fund, which provides early funding for more than a dozen outstanding technology startups such as LinkedIn, SpaceX, and Yelp. Many of these companies are run by PayPal colleagues, who are known as the "PayPal mafia" in Silicon Valley.

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He established the Thiel Fellowship to encourage young people to study and start businesses outside of campus.

He also established the Thiel Foundation to promote technological progress and long-term thinking about the future.

"From 0 to 1" is the work of the godfather of Silicon Valley venture capital and the founder of PayPal. The authors are Peter Thiel and Blake Masters. It was published by CITIC Publishing House in January 2015.