Author Liu Run I am an otaku who doesn’t like sports very much.

In addition to occasionally going to the Antarctic, going to the North Pole, and climbing Kilimanjaro.

In China, I basically stay at home and rarely leave the hotel when traveling for business.

But I know that exercise is indeed important.

So, I force myself to play ball when I have time.

But I really can’t hold on.

So, I invited a few friends to go with me.

But still can't hold on.

It's very painful, what should I do?

Fortunately, we study business.

Isn’t there business logic behind everything?

We can use commercial methods to solve this problem.

Once the commercial arsenal is opened, there is a dazzling array of things inside.

What weapons to use?

Let’s use the “sunk costs” discussed in Issue 2, the “loss aversion” discussed in Issue 4, the “adaptive bias” discussed in Issue 17, and the “incentive compatibility” discussed in Issue 24.

After picking out these 4 weapons, I designed a "betting fund".

I made an agreement with 5 or 6 friends that each person would pay 1,000 yuan first and put it into a bonus pool.

Then everyone goes to practice every Saturday. As long as they go, they can receive a "sign-in bonus" of 100 yuan from the "gambling fund".

The rule is simple.

Theoretically, as long as everyone insists on going every time, everyone will get their money back after 10 times.

However, if only one person fails to go once, those who keep going more than 10 times can take other people's money.

In 2013, after I designed this set of sports betting logic, I thought, is it possible for this randomly designed set of logic to be used in real commercial projects?

So I told this method to some sports entrepreneurs around me.

They have also begun to use this logic in their own products.

Later, I noticed that a similar gameplay also appeared on WeChat, called "Run or get out."

Its rules are also very interesting: first, join or create a running class on the "Run or you're out" WeChat platform, and each person contributes a sum of money as a running contract; second, use the running app to record running data.

Complete the homework according to the class requirements, submit it to the "Run or Out" WeChat official account, and complete the check-in according to the prompts; Third, if you miss a few days of running, your contract fee will be deducted for a few days and included in the class bonus pool; Fourth, after the end of the week

, all the remaining contract money for each person will be returned, and the runners who successfully persisted will share the running bonus pool equally.

Is it similar to the “betting fund” I designed a year ago?

This activity caused a huge response.

As of July 2016, nearly 100,000 people have participated in the "Run or you're out" running program.

The founder of this plan received an investment of 2 million yuan from Lenovo Le Fund.

Yu Minhong’s Hongtai Accelerator also invested 1 million yuan.

"Sports Betting" is not an "example" but a real thing.

This rule is unanimously agreed upon by my friends.

Everyone paid for it, and we actually implemented it for a while.

During that time, everyone's enthusiasm for exercise increased significantly.

Our enthusiasm increased and exercise became no longer boring.

Therefore, behind everything, there is a business logic.

If you are familiar with the art of war, you will be able to master the art of war with every move you make.