Amazon's breakthrough to the US$900 billion threshold was mainly due to the largest Prime Day e-commerce shopping festival in history.

As of press time, its market value has fallen back to US$945.735 billion.

According to statistics, its stock price has increased by 550% in four years, and its stock price has increased by 75% since this year. If Apple is "walking" to reach a trillion-dollar market value, then Amazon is "stepping on a spring to jump" to the trillion-dollar club.

The former took 15 months to increase its last $200 billion in market capitalization, while the latter only took 3 months.

From selling books to a universal store: Why is Amazon, the most loss-making company, so popular with capital?

In the 23 years since its establishment, *** has achieved a net profit of US$9.6 billion, which is less than Apple's profit in a quarter.

Still, Wall Street remains confident in Amazon.

The price-to-earnings ratio of 160 times reflects the market's enthusiasm. Some insiders believe that it is only a matter of time before Amazon's market value exceeds US$2 trillion.

Amazon has always focused on cash flow rather than profit margins, pursuing a "top-line growth" business model that goes against the trend.

In 1995, hedge fund manager Bezos quit his job and started his own business in his garage. He selected books from more than 20 categories as his entry point, and named them after "the longest river in the world that can flood any river".

Categories are beginning to offer a vast array of choices.

Is Amazon really unprofitable?

This is not the case. It started to turn around from losses to profits in 2003. It was profitable for nine consecutive fiscal years from 2003 to 2011. It suffered losses in 2012 and 2014. The losses were 0.1% and 0.3% of the total revenue. Each year

The performance of each quarter has been mixed with profits and losses, and it has been actively controlled within the scope of "net profit is not high" and "loss does not exceed a few thousandths". Even in years of losses, its cash flow is still positive.

Gross profit margin has continued to rise from 23.8% in 2003 to 40.95% in the first half of 2018.

Judging from the semi-annual report, its revenue in the first half of the year was US$54.105 billion from online sales, US$8.575 billion from offline sales, US$18.96 billion from commissions and services provided by online merchants, US$6.51 billion from member payment and subscription services, US$11.547

100 million comes from cloud services, which correspond to several major business sectors: e-commerce, retail, third parties, cloud computing, and content.

From 2009 to 2016, Amazon's growth rate in property equipment construction has slowed down: the infrastructure has been basically completed, and we can expect continued rapid growth in profits in the future.