Source: Office of Taizhou Housing and Urban-Rural Development Planning Bureau Date of Release: 20 12-08-3 1

In recent years, based on its own characteristics, Taizhou has actively innovated and practiced, guided and encouraged social forces to participate in the construction of public cultural service system from four aspects: balanced position, brand activities, team normalization and long-term mechanism, and formed a public cultural construction of "government-led, social construction, grassroots subject, urban and rural areas". At the end of 2008, Taizhou's "Three Three" cultural plan (the establishment of three types of cultural clubs, three cultural festivals and three cultural systems) was affirmed by member the Political Bureau of the Communist Party of China (CPC) Central Committee, secretary of the Central Secretariat and Minister Liu Yunshan of Publicity Department of the Communist Party of China. In April 2009, Publicity Department of the Communist Party of China and the Ministry of Culture held a national on-site experience exchange meeting to promote the construction of Taizhou's public cultural service system, summarizing and popularizing the "Taizhou experience"; On April 20 12, the construction of public culture in Taizhou was highly affirmed by the research group of Publicity Department of the Communist Party of China. The main approach is:

First, implement the position equalization project and guide social forces to participate in the construction of cultural venues.

The first is to build grass-roots cultural facilities represented by three types of cultural clubs. According to the idea that the government should allocate a little money, the society should raise a little money, and the construction subject should give a little money, we should adopt flexible forms such as central village construction, village enterprise co-construction, temple reconstruction, school network adjustment and construction, and youth activity center expansion, and create cultural clubs with different levels and characteristics according to the actual situation of villages, communities and enterprises and the preferences of the masses. Up to now, Taizhou has established 4376 rural cultural clubs, community cultural clubs 196 and enterprise cultural clubs, among which the total number of rural and community cultural clubs accounts for 85.8% of the total number of villages in the city. According to statistics, in the past eight years, the municipal, county and township governments have invested more than 60 million yuan in matching funds, driving social funds of 654.38+0.2 billion yuan for the construction of grassroots cultural clubs. The second is to build large-scale symbolic cultural facilities represented by libraries. Start a number of planned public cultural projects, take public finance as the guide, and guide all sectors of society to donate money for construction. In recent years, the city level * * * invested 6543.8+42 million yuan. In accordance with the principle of phased construction and gradual improvement, a large number of public cultural facilities such as cultural and art centers, libraries, youth activity centers and sports centers have been built one after another, and museums, science and technology museums and planning exhibition halls are also under construction. Since the city library was opened to the outside world at the end of last year, social forces have enthusiastically donated books, among which the City Industrial and Commercial Bank of China donated 30 1 volume of uncollected books in four libraries to the library; The "Taizhou Contemporary Writers' Library" was established, and most well-known local writers donated their personal works; Set up a personal book donation counter-Mr. Ren Jinyu's book donation counter. The Municipal Museum has received 260 pieces of various cultural relics donated by the Municipal Antique Chamber of Commerce before the main project construction is completed. The third is to build folk cultural venues represented by private museums. Highlight the characteristics of "private office assistance", give priority to land supply for private museums, exhibition halls and other folk cultural places, and refer to the standard of public welfare land use for land price. Without spending a penny, 24 private museums and exhibition halls have been built successively, including Linhai Guohua Abacus Museum, Jiaojiang Wu Zixiong Glass Art Museum, Taixiu Art Museum and Wenling Ocean Folk Museum, of which 22 are open to the public free of charge.

Two, the implementation of activities branding project, and guide social forces to undertake public cultural activities.

The first is to build a brand of large-scale festival cultural activities. Adhere to the concept of "the government sets up the stage, the society participates, and the masses benefit", so that the masses can become the real main body of activities without inviting stars to participate. It has held six farmers' cultural festivals, five neighborhood festivals, four corporate cultural festivals, two national reading months and two national singing activities. * * * More than 2 million grassroots people directly participated in various activities, which greatly enriched people's spiritual and cultural life. Relying on rich historical and cultural resources and regional cultural characteristics, a three-dimensional, multi-dimensional and open festival platform has been built by means of corporate title, sponsorship and advertising, and a series of national festival cultural brands have been formed, such as China Jiangnan Great Wall Festival in Linhai, Yangmei Festival in Xianju China, Stone Culture Festival in Wenling China and China Blue Crab Festival in Sanmen. The second is to build a brand of mass cultural activities. Give full play to the potential of enterprises and units, advocate the concept of "being in the same place, building culture and promoting prosperity", and organize various cultural activities jointly by villages, communities, enterprises and units, so that employees of enterprises and units can get together with local people and enjoy themselves. We will promote the free opening of a large number of public buildings and community venues, set up mass cultural and sports activity squares, and attract the masses to voluntarily participate in daily cultural and sports activities such as line dancing, singing red songs, waist drums and yangko. At present, there are nearly a thousand square cultural activities in the city, and the audio and other equipment used in daily activities are basically donated free of charge by wealthy groups nearby. For example, Tiantai Mingfeng Automobile Products Co., Ltd. returned the 20,000 square meters idle factory area left after the relocation of the enterprise to the society free of charge, and built a well-known spiritual and cultural paradise for the people. The third is to build a brand of high-quality cultural activities. In the form of public welfare or semi-marketization, guide social capital to invest in public cultural undertakings, participate in the creation and production of film and television works and stage plays, and hold large-scale cultural performances. A number of TV dramas such as Sea Gate, Silly Spring, Perfect Husband, Road to the Sky, Movie, Super Typhoon, Niang, Beauty as Clouds, Harmony, Dawn of Drama, Large-scale Original Music and Dance Poems, Rooftop and so on have emerged one after another.

Third, implement the team normalization project and guide social forces to participate in cultural volunteer service.

The first is to strengthen the construction of cultural volunteers. Explore the establishment of a selection, training and incentive mechanism for cultural volunteers, and encourage, guide and support people from all walks of life to voluntarily participate in public welfare cultural services. According to the literary and artistic expertise of volunteers, a number of cultural volunteer service teams such as drama, dance, music, painting and calligraphy, and sports will be established. Focusing on vulnerable groups such as migrant workers, migrant workers' children, widowed elderly people and left-behind children, we will take the initiative to enter community, village and grassroots cultural clubs and actively carry out public cultural service activities such as cultural performances and art counseling. At present, nine counties (cities, districts) in the city have established cultural volunteer brigades, and the number of cultural volunteers active at the grassroots level in the city has reached 13000. The second is to strengthen the construction of intangible cultural heritage inheritors. On the premise of protection, make full use of market mechanism to attract social forces to participate in the rescue of intangible cultural heritage. For example, three private enterprises, Haizheng Group, Fiona Fang Construction Group and Donggang Group, jointly invested in the establishment of Haidong Random Drama Troupe, participated in the rescue of the endangered drama Taizhou Random Drama, and sorted out a whole set of performance systems including director, music and dance beauty, and successively won the National Plum Blossom Award and the "Five One Projects" Award in Zhejiang Province. Actively explore new ways of industrialization development of intangible cultural heritage such as Taizhou embroidery, Sanmen stone window, Wenling paper-cut and Xianju boneless lamp. Among them, "Sanmen Miniature Stone Window Industry-University-Research Base" was established in Sanmen Vocational Secondary School. At present, 24 kinds of miniature stone windows with 120 patterns have been developed and presented at the 7th International Cultural Industry Expo and Yiwu Cultural Fair on 201/kloc-0. The third is to strengthen the backbone of folk culture. Actively cultivate a group of folk cultural backbones who are enthusiastic about grassroots cultural undertakings, and organize various cultural activities through them to drive the masses to learn literature and art and enjoy culture. At present, the city has established more than 6,600 mass cultural and sports teams, with the number of participants of10.2 million and the backbone of folk literature and art of 45,000. Give full play to the role of folk cultural artists, and set up Yaoda Song and Dance Troupe, Sanmen Yue Troupe Second Troupe, Wenling Yingshan Yue Hong Troupe and other 120 folk troupes and the first municipal private troupe association in the province, with 20 performances11and more than 48,000 performances, which undertook more than half of the mass cultural activities in the city.

Fourth, implement a long-term mechanism project to guide social forces to consciously participate in cultural construction.

The first is to establish a guiding mechanism. The "Several Opinions on Promoting the Development of Taizhou's Cultural Industry" was issued, explicitly encouraging social forces to donate public welfare cultural activities, projects, facilities and other cultural and people's livelihood undertakings. The number of donations can be fully deducted before paying corporate income tax and personal income tax. Supporting policies to promote the construction of a strong cultural city will be introduced soon, all kinds of social capital will be encouraged to enter the cultural industry, and support will be given in many aspects such as market access, project construction, tax and fee concessions, investment and financing, and personnel training. The second is to establish an incentive mechanism. Taizhou Public Cultural Contribution Award shall be established to give honorary awards to units and individuals from all walks of life who have made outstanding contributions in public cultural construction. Regularly organize and carry out cultural dawn awards, famous cultural studios, and "four batches" cultural talents selection and commendation activities. The city level arranges 2 million yuan of special funds for literary and artistic production every year, and commends and encourages outstanding cultural talents while giving certain material subsidies. The third is to establish a compulsory mechanism. The establishment of a "one-percent cultural plan" construction mechanism, with 1% of the total investment of government construction projects, urban street construction projects, residential quarters and other construction projects stipulated in the policy documents for the construction of public cultural and artistic facilities, provided a platform and way for social funds to participate in public cultural construction, and became an innovative measure to solve the dilemma of insufficient public financial investment. Since its implementation, * * * has introduced more than 90 million yuan of social funds and built a large number of urban cultural facilities such as 1 10 urban sculpture, two cultural corridors and eight landscape pavilions, which have effectively improved the city's taste. "One percent cultural plan" won the third innovation award of the Ministry of Culture. In the Opinions on Strengthening the Construction of Cultural Service System in the Communist Party of China (CPC) issued by the General Office of the Central Committee and the General Office of the State Council, the "One-percent Cultural Plan" has also been listed as one of the measures to improve the production and supply capacity of cultural products in the Communist Party of China (CPC) and has become a national policy.