Suning's new CEO is from Ali? On the evening of July 29th, it was announced that at the shareholders' meeting that day, Duan of Ali Department was elected as the chairman of the seventh board of directors of the company. On the same day, Suning.cn closed in 5.8 yuan, hitting the daily limit.
Huang Mingduan, 66, was the general manager of RT Mart Circulation and Runtai Global Co., Ltd. and the non-executive director of Gaoxin Retail Co., Ltd. under Alibaba. It is widely believed in the industry that Huang Mingduan has many years of retail experience and was nominated by Alibaba, so he is a suitable chairman of Suning.
Undoubtedly, Ali has occupied an absolute weight in Suning: Taobao China holds 9.99% shares of Suning.cn/KLOC-0, Ali's mother contributes 30% in the second phase of Xinxin Retail Innovation Fund, the third largest shareholder, and Xinxin Retail Innovation Fund holds 6.96% shares of Suning.cn/KLOC-0.
Suning used to be the high-spirited "king of retail", and at its peak, it rapidly expanded into the fields of finance, logistics and real estate. However, no one can exist forever. Since 20 13, e-commerce enterprises in China market have risen rapidly, with an annual growth rate of 74.95% in 20 15. Among them, Alibaba is powerful and has become one of Suning's strong rivals. By 2020, Suning's net loss will reach 6.807 billion yuan, exposing the decline behind prosperity.
Today's Suning has been difficult to recover on its own, and can only barely continue to linger. It needs the injection of fresh blood, and Ali's intervention undoubtedly played this role.
In fact, Suning has long been aware of this and has been "transfusion" recently.
For example, at the beginning of this month, Suning.cn announced the introduction of a new shareholder, Xinxin Retail Fund Phase II, in which Alibaba participated. Suning.cn plans to let all parties play a close synergy and continue to deepen cooperation in the fields of technology, service, supply chain, warehousing and logistics.
The effect of this method is remarkable, and the reaction of the capital market is also obvious. On the second day after Suning.cn announced the introduction of the second phase of Xinxin Retail Fund, Suning.cn's share price ushered in a daily limit, and now it has once again ushered in a daily limit because of the change of the chairman of Ali Department. It can be seen that the recent recognition of Suning.cn in the capital market is quite good.
For Ali, gathering Suning is also conducive to expanding its new retail resources. Because Suning's business ability still tends to be offline, combined with Ali's years of online resources and experience accumulation, it is likely to collide with different sparks. In addition, Suning's accumulated supply chain resources and logistics capabilities in home appliances are also Ali's weak links, and the Carrefour resources owned by Suning may also have a synergistic effect with Box Horse.
Generally speaking, the actions of Suning and Ali belong to a strong alliance. Although Suning has declined in recent years, Yu Wei is still there, and cooperation between the two sides can make up for their respective shortcomings. However, in the fierce market competition, it is still inconclusive whether the alliance between the two sides can achieve the expected results.