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Trust fund marketing strategy
There is no difference between the fund business of the four major state-owned commercial banks and commercial joint-stock banks (investment banks) in China Construction Workers and Peasants Construction Co., Ltd., and the former has a larger issuance scale. For example, ICBC issues nearly 300 billion yuan of fund business every year, while commercial joint-stock banks such as Minsheng Bank are less than 30 billion yuan every year. In addition, from the perspective of fund types, the four major state-owned commercial banks have undertaken more issuance work in Public Offering of Fund. In recent years, the investment banking department of commercial joint-stock banks has paid more attention to the issuance of private equity investment funds.

Strategically speaking, the issuance of funds does not belong to the bank's own business, but only serves as a service consultant or distribution channel, so the marketing of banks in this respect depends on the consultant income of product issuance.