Since Beijing Cuiwei Building Co., Ltd. was formally registered and established on January 23, 23, it has always insisted on constantly innovating its business model, improving its service methods, improving its service skills, enriching its activity carriers and building its distinctive brand, and has made outstanding achievements. Especially in the practice of "creating a civilized unit and creating a new atmosphere in the industry", Cuiwei adheres to the business philosophy of putting customer interests first, brand image first and honesty first, which effectively promotes the healthy development of enterprises in all fields, makes Cuiwei enter the fast lane of healthy development of scale operation, and the economy continues to rise, ranking among the top 2 similar stores in China, making it one of the fastest-growing shopping malls in Beijing. In recent years, Cuiwei Building has successively won the first batch of Jinding Department Stores in China, the only commercial enterprise awarded by Beijing Municipal Party Committee, Municipal Government and Beijing Organizing Committee for the Olympic Games and Paralympics, the 3th anniversary of the reform and opening-up of China's commercial and service industries, the first batch of commercial credit enterprises in China, trustworthy enterprises in Beijing, pacesetter of civilized units in the capital and no fake goods in 1, stores. Since 25, the economic benefits of enterprises have increased by an average of 32%, and the national taxes and net profits have both exceeded 1 million. Especially in 29, under the influence of the global financial crisis, Cuiwei Building actively responded to the financial crisis and sought business opportunities in the crisis. From January to June, Cuiwei achieved sales of 1.677 billion yuan, up 4.88% year-on-year.

1. Insist on the supremacy of customers' interests and constantly enrich the family service carrier

Maintaining and realizing customers' interests will always be the starting point and end result of Cuiwei Enterprise. Always adhere to the business philosophy of customer first and serve consumers wholeheartedly. Extensively carry out "one-stop service" activities, stipulate the first waiter to receive customers, and extend services to meet customer needs. According to the different needs of customers, the three-level reception network of commodity department, floor and shopping mall provides personalized services respectively until the whole process is accompanied by shopping, realizing zero-distance care, zero-link service, zero-risk return and zero-regret shopping. Cuiwei Building has also opened up a green channel to quickly resolve consumer disputes, and set up an on-site management team composed of mall managers, purchasing department managers, commodity department directors, inspectors and other personnel to feed back information to suppliers in time, forming an effective after-sales service guarantee system. At the same time, divide the responsibility area by floor, implement the responsibility system of first inquiry, and achieve "one quick and three timely", that is, solve it quickly and get it in place at one time; Timely handling, timely communication and timely reporting. It has achieved the goal of zero complaints and 1% satisfactory service, effectively safeguarded the interests of consumers and corporate reputation, and created a harmonious and safe consumption environment. In addition, Cuiwei Building has set up a caring foundation and divided 12 caring people service teams to actively carry out send warm and help the poor and provide them with tangible help. Cuiwei Building adheres to the principle of selfless dedication and free service for 12 years, helping families in need, spreading Cuiwei's warmth and care to society, communities and families and individuals in need. It is precisely because Cuiwei Building bears social responsibility with different forms of family service that it has won praise from consumers and gathered popularity for the development of Cuiwei commercial enterprises.

second, adhere to the supremacy of brand image and constantly improve the quality of service

brand image is the basis for commercial enterprises to set up stores. As a large-scale retail enterprise dominated by department stores, Cuiwei takes the road of brand management, which is the inevitable choice for enterprises to survive and develop. To this end, Cuiwei Building pays attention to the construction of service brand image. In order to improve the overall service level of enterprises and continuously enhance the post service image and skills of employees, Cuiwei Building formulated Cuiwei's "Three-year Service Action Plan for Olympic Games" in the early stage of the Olympic Games. Launched Cuiwei's "Four Zero" service standard, and filmed 15 standard films on job service; Training and promotion among all staff. We have carried out professional etiquette training, bilingual training, volunteer service team training, business skills training, etc., and trained 1 part-time small teachers in English and sign language. All front-line employees passed the one-star standard assessment. There are 217 employees with three-star or above, 14 with four-star and seven with five-star. One employee won the "National May 1 Labor Medal", three employees won the "Capital Labor Medal" and three employees won the Beijing and national commercial systems. In order to consolidate the achievements of Olympic service training, in 29, Cuiwei Building launched the Ninth Vocational Skills Competition and the Fifth Professional Etiquette Competition among all its staff, with more than 6, participants. Based on the two major events, Cuiwei effectively combined the service culture and professional characteristics, effectively promoted and improved the overall service quality of the enterprise and created the brand image of Cuiwei service.

Cuiwei Building pays attention to the brand image building. Cuiwei strives to build a moderately advanced "mature famous department store" to meet the high taste needs of fashion consumers. Cuiwei Building has made great efforts to introduce international brands and well-known domestic brands, so that the top international cosmetic brands, sports brands, clothing, luggage and other brands gather in Cuiwei. In terms of commodity quality management, Cuiwei Building has always adhered to the principle of focusing on the control of incoming goods, taking laws and regulations as the basis, training and assessment as the premise, and daily inspection as the guarantee, and implemented a total quality responsibility system. In 24, the building passed the ISO91 quality system certification. In the link of commodity quality management, Cuiwei Building has formulated six work instructions, including commodity quality management, commodity measurement management, and inspection of food suppliers, which makes the commodity quality management more operable and effective.

Cuiwei Building pays attention to the construction of environmental brand image. In order to make Cuiwei's business environment reach "international standards", the environment, facilities and business layout of shopping malls have been comprehensively upgraded. The barrier-free facilities, parking lots, toilets, fitting rooms, elevator rooms and other internal and external parts of the mall have been comprehensively upgraded, and Cuiwei has been rated as "the first barrier-free demonstration mall in Beijing", providing a warm and comfortable shopping and leisure environment for consumers.

third, adhere to the principle of integrity management, and constantly enhance the development potential of enterprises.

honest management is the source of life for an enterprise. Cuiwei provides services to consumers with sincere attitude and enthusiasm. In the process of commodity sales, we should adhere to the "three stresses", that is, we should pay attention to the introduction of commodity knowledge before sale; Pay attention to the quality inspection of goods in sale; Pay attention to after-sales tracking service. Employees regard consumers as their families and win the trust of consumers with sincere service attitude. With high-quality goods, shape the image of enterprise's honest management. Adhere to the "three strict controls", that is, strictly control the purchase of goods, and unqualified goods do not appear; Strict inspection, the problem goods off the shelf in time; Strictly control sales to ensure that consumers can buy assured goods. Standardize the business order of enterprises at reasonable prices. Adhere to the theme of "marking the real price and really making profits", strive to achieve measures to benefit, management first, price monitoring and inspection in place, and gain a good reputation in society with the quality of integrity.

according to the good development momentum of cuiwei enterprise at present, cuiwei building will seize the sales opportunity of "golden September and silver 1", make all-out marketing to create new sales performance and accelerate the development of cuiwei department store chain. At present, it has signed a contract with Cuiwei Plaza, which is 5 meters adjacent to Cuiwei, to build a high-end luxury shopping center. It is expected to open in September 29. Cuiwei Plaza will mainly operate high-end luxury goods, bringing consumers an upgraded experience of quality life. Cuiwei Building will continue to consolidate the achievements of the Olympic Games, do every job in a down-to-earth manner from a new starting point, further display the image of Cuiwei commercial enterprise window industry, and strive to make new and greater contributions to the celebration of the 6th anniversary of the founding of the People's Republic of China!