Summary of Marketing Activities 1 20xx Work Summary Since the beginning of this year, under the correct leadership of the Party Group of the Municipal Bureau (company) and the County Bureau (branch), with the strong support and cooperation of relevant departments, the customer service department has strictly followed the spirit of the work conference at the beginning of the year, focused on standardizing operations, paid close attention to structural adjustment, and achieved certain results.
I. Completion of several major economic indicators since 20xx.
(1) 1 1 Monthly cigarette sales increased steadily by 20xx yuan, accounting for% of cigarette box sales. Compared with the same period of last year, the number of boxes decreased, and the annual planning boxes were completed, a decrease of%. Compared with the same period last year, the number of sales boxes of the first and second types of cigarettes increased by%. The sales revenue per box reached 10%. Yuan, compared with the same period last year. (2) The network construction has achieved initial results.
1. Conduct 100% on-the-spot investigation and implementation of online ordering merchants reported by account managers in strict accordance with the relevant requirements of the Municipal Bureau for merchants to open online ordering business. Up to now, there are 20% online ordering merchants in the county.
2. Make a good classification of China tobacco merchants. According to the requirements of the Municipal Bureau (company), the cigarette merchants in China are subject to dynamic management. According to the indicators such as the number of first-class and second-class cigarettes sold last month and brand cultivation, the Municipal Bureau recalculated cigarette retailers 1 home every quarter, accounting for retailers 1 home. The classification is different, and the supply standard is different. In order to ensure its authenticity, the county bureau (branch) dispatched relevant personnel according to the list issued by the municipal bureau, and set up four teams led by party member to carry out on-site implementation of core and general Chinese tobacco dealers. Where it is found that the business scale is not up to the standard, it will be downgraded or cancelled to supply high-grade cigarettes such as China Tobacco.
3. Develop retail terminal merchants. According to the development requirements of new retail terminal merchants of the Municipal Bureau, up to now, our county has planned to develop retail terminal merchants. Established a retail terminal image shop for well-known retailers, equipped them with counters, shelves, light boxes, code scanners and other items, and established an image for the unified window of Huaiyang tobacco.
4. Issue scanning code guns, organize retail terminal merchants to carry out installation and use training, and train account managers to issue them on time. At present, the number of installed households has been issued.
5. According to the requirements of the Council's "Party's mass line education practice activities", organize the staff of this department to actively participate in the activities as required. And convey the activity spirit to the customer service manager in time.
Second, the current main problems
Although I have made some achievements compared with myself since 20xx. But horizontally, there is still a big gap between us and other brother units. The main problems are as follows.
1. The implementation of this system should be further strengthened. Although there are various systems in the process of work, the implementation of the system is not in place in specific work. The performance is that the staff members are not strong in sense of responsibility and their working attitude is not solid, which greatly reduces the effectiveness of the work. Strengthen system implementation. First, leaders should set an example and be exemplary followers and executors of the system. Second, it is necessary to strengthen the ideological and moral education and laws and regulations for employees and enhance their consciousness of implementing the system; Third, it is necessary to strengthen supervision and control, strengthen inspection and supervision, and enhance the external motivation of employees to implement the system.
2. The quality of personnel should be further improved. The improvement of employees' ideological understanding, theoretical knowledge and professional skills has not been great. The main reason is that the existing mechanism is not systematic and perfect in the management, education and training of employees, which affects the structural renewal and quality improvement of employees. In the future work, it is necessary to further improve the education and training plan for employees in the industry, form a long-term mechanism for education and training to adapt to the development of the industry, pay attention to the intensive training of employees' professional skills, enable employees to actively participate in and study education and training, and effectively improve their working ability and level through education and training.
Shortcomings in cigarette brand cultivation.
First, the means of brand cultivation are limited; Second, the determination of brand cultivation to overcome difficulties is not firm enough; Third, there is a certain gap compared with other advanced units; Fourth, the executive power of account managers needs to be strengthened in brand cultivation.
4. The consciousness of standardized management is weakened. We should be soberly aware that there are still some areas that are incompatible with strict norms in the actual work of the industry at present, which are highlighted by the fact that individual marketers do not pay enough attention to the standardization work and the system implementation is not in place.
Third, the next work plan
(1) Strengthening network construction infrastructure According to the analysis of this year's form, there are still many difficulties to be overcome in accomplishing various economic goals and tasks. How to complete the task, we still need to make great efforts to do a good job in the infrastructure of network construction. We should seize the good opportunity of last month's small cigarette sales task and pay close attention to the basic work of network construction.
1. Strengthen the ideological and political education of account managers and themselves. In addition to attending the political study organized by the company on time every week, the employees of the department also learn the theoretical knowledge of skills after work. Organize account managers to participate in ideological and political study at least once a month, and broadcast ideological education videos irregularly. Invite the discipline inspection department to give a lecture on the professional ethics of account managers, and through a series of ideological education, thank the organization, thank comrades, cherish the industry, cherish the post and cherish the treatment.
2. Pay close attention to the management of account managers. First, strengthen the daily visits of account managers. We should not reduce the visits to merchants because the tasks in the last month are not big and the supply of goods cannot meet the market supply. The joint supervision office of customer service department will inspect the visit of the account manager at the end of each month and impose penalties in strict accordance with relevant regulations. The second is to adhere to the attendance system of the regular meeting system, not less than two sales regular meetings per week, and sign in electronically before the meeting. Those who fail to perform normal leave formalities and are absent without reason shall be handed over to the Political Work Department at the end of the month for handling according to relevant regulations. The third is to strictly implement the work system. Anyone who fails to complete the work within the time limit will be punished in strict accordance with the rules and regulations.
3. Actively carry out the construction of new retail terminals with all-round coverage. 1. Implement classified management of retail customer formats. The Municipal Bureau carries out the supply of goods according to the business classification standard, and re-classifies all merchants within its jurisdiction in strict accordance with the business classification standard. Taking "large households with thousands of households" as an independent category, strictly limiting the number according to the proportion of eight thousandths, and through strict supply control and strict access system, there are four effects to prevent "large households" from monopolizing one household. Second, we must unify and standardize the terminal image. The Municipal Bureau will uniformly equip retail terminal merchants with ground cabinets, back cabinets, code scanning guns and other equipment. After getting ready, cigarette marketers should regularly check the use of equipment by merchants, especially the use of scanning code guns, to ensure that merchants must sweep cigarettes.
(2) Actively develop online ordering to complete the development households issued by the municipal bureau (company), and at the same time develop% online ordering merchants. At this stage, the county bureau (sub-bureau) should carry out on-the-spot implementation of the declared online ordering merchants to ensure their authenticity. To report false online booking businesses, it is necessary to implement the accountability system. According to the inspection implementation rules, certain penalties will be imposed.
(3) Adhere to standardized operation. The last month's cigarette sales task is not big, and many cigarette brands can't fully meet the market supply, especially the first and second class cigarettes. In this special period, it is even more necessary to adhere to standardized operation. In the next step, the county bureau (sub-bureau) will deploy relevant personnel to carry out the screening of online ordering merchants throughout the county, and all those who do not meet the standards of online ordering merchants will be eliminated, so as to prevent the occurrence of irregular business practices from the source.
Summary of marketing activities Chapter II Marketing has entered the first quarter, and the competition in the same industry is becoming increasingly fierce. Thanks to the joint efforts of bank leaders and employees of the whole bank, xx Bank worked overtime, worked hard, actively explored the market, subdivided customers, competed for resources and seized the opportunities. Up to today, the marketing work has been going on for more than 20 days, and the work is progressing smoothly. The completion rate of various indicators has been higher than this month's plan, ranking among the best in the whole region. Below I only learn from the experience accumulated in the peak season railway line marketing work, and talk about some of my personal ideas and work experience:
First, compete for excellent customer resources and increase deposit marketing. By the end of June 19, the bank's corporate deposits had increased by * * 4190,000 yuan, ranking second in the region, with a planned completion rate of 49.6%, ranking first in the region. Personal deposits increased by 8.04 million, and the plan completion rate was 22.98%, ranking 12 in the whole region. The success of increasing bank deposits is inseparable from the active marketing of bank leaders and the concerted efforts of bank employees in Qi Xin. In terms of corporate deposits, the bank successfully marketed the Tianjin Railway Real Estate Development Company under the * * Railway Bureau, which helped the bank achieve tens of millions of growth in corporate deposits. On the private side, in the front line, we have retained the existing customers of the railway bank with the best and most sincere service, and successfully marketed a large number of other bank customers in the same industry. Handle financial gold cards for major customers and provide VIP services. In Zhongtian Securities Company, resident marketing personnel are set up, and the average daily card opening amount reaches above * *, and most of them are excellent customers who have invested a lot of money in stock trading.
Second, vigorously publicize and promote wealth management products to seize the market of peer products.
Bank leaders fully realize that marketing is not promotion, and publicity strategy is particularly important. Updating financial information on the electronic scrolling screen and placing financial product leaflets in a prominent position in the business hall help tellers and personal business consultants pave the way for the next marketing. When dealing with business for customers, we will not miss any sales opportunities. Actively seize the opportunity of low interest rates, sell savings insurance with no interest rate risk and guaranteed income, and recommend gold, a relatively stable wealth management product, to customers in the context of the depreciation of international currencies such as the US dollar. Actively marketing customers who handle business at the front desk and print out credit card application forms, don't miss the opportunity to handle credit cards for every customer with good credit. Thanks to the concerted efforts of multi-party marketing led by the bank and Qi Xin, the total sales amount of Profits Savings Insurance has exceeded one million yuan, with an increase of 8.04 million yuan in private deposits. The sales of physical gold was1.260g, and the planned completion rate was 1.57%, ranking fifth in the whole region. Cumulative credit card marketing 135, with a planned completion rate of 6 1.36%, ranking fifth in the whole region.
Third, actively promote fund marketing when the economic prospects are promising and the stock index rebounds.
In * *, China's economic form was prosperous, with the GDP growth rate reaching 8.7%. The stock index once rose from the lowest point of 1.800 to 3478. In 20xx, there is no doubt that the economic growth rate of China will continue to exceed 8%. The Bank made full use of the favorable opportunity of China's capital market to revive the global economy, and made full use of the customer resources in the hands of employees from all walks of life to vigorously market funds, which not only brought considerable benefits to customers, helped to complete the Bank's fund sales plan, but also won the reputation of customers, which made a good start for the next fund sales work.
Four, according to the national policy trend, increase the intensity of housing loans.
In * * *, the price increase has been in the forefront of the country. In 20xx, the price increase slowed down, and many people waiting to buy a house began to buy a house. The leaders of the Bank and the account manager of the personal loan department integrate customer resources, look for relevant customers who have intended to buy in the past, contact and introduce the relevant mortgage policies of the Bank, and actively market each loan without any risk. By the end of 19, our house payment business has been obtained.
5. The counter staff actively cooperated with the lobby staff, and the e-banking business achieved rapid development.
E-banking simplifies the operation of customers and helps them to handle business more conveniently, but the subsequent procedures such as registration and activation are more complicated. In order to simplify the marketing process, after the counter staff of our bank went through the signing formalities for customers, the lobby staff actively cooperated, using mobile phones, computers, telephones and other equipment to help customers complete registration and activation, and our staff provided after-sales service for customers, which made our concept of convenient and fast e-banking deeply rooted in people's hearts and enhanced customers' satisfaction and loyalty to our bank. The marketing of e-banking has also achieved good results, among which the completion rate of enterprise advanced version plan reached 66.67%, ranking among the best in the whole region.
The above achievements are the result of the correct leadership of the bank leaders and the concerted efforts of Qi Xin, an employee of the bank. In the past 20 days, the leaders of the bank have actively mobilized and set an example. The employees of the whole bank worked tirelessly, worked overtime and paid more sweat and hard work than usual, in exchange for the first quarter marketing of xx Bank. I know that from the first quarter, the competition between banks will be more intense, and the marketing front line has become a battlefield without smoke. But I also believe that all employees of the railway company will seize the broader market and achieve better results while sticking to their existing posts.
Marketing activity summary 3 According to the spirit of the company document, I participated in the "Golden Autumn Marketing Experience" activity. During the activity, I went to the public account department and the community manager to provide comprehensive and thoughtful services according to the needs of users, such as installation (telephone, broadband, PHS), disassembly, maintenance and other services. During the half-month experience, I learned a lot, which is of great help to my daily work.
Experience Activities: A Good Garden for Learning Diversified Business Knowledge
I have worked as a community manager, and my practice has changed my mind that the work of a community manager is quite easy. My legs are sore after standing on the junction box for a while, but in order to check the maintenance circuit, the community manager often has to climb up and down one by one, and one stop is a few minutes. How hard it is. When I called Pute, a lonely old man in the community, I realized the hardship and happiness of installing a telephone. A telephone from the trunk to the user's home, through a series of processes such as wiring jumper, junction box, off-line and so on, feels very fulfilled.
One night, a user's home phone on Wang Fu Road we were maintaining was suddenly cut off. After receiving the maintenance call, the community manager informed me to repair the user's faulty telephone line with him overnight. When repairing telephone lines, we also combed and raised scattered telephone lines to ensure the normal use of residents' telephones.
In the experience activities, I also learned how to deal with adsl line faults. Since adsl is installed on the original telephone line, its communication quality depends on the telephone line. For those newly built residential areas or areas where telephone lines have been recently rebuilt, the possibility of line failure is very small, while for those areas where old telephone lines are still used, the possibility of line failure is very high. There is a very convenient way to detect the quality of telephone lines, that is, pick up the phone and listen to the dial tone carefully to see if the sound is pure and there is noise. If the dial tone is pure, it means that the telephone line is of good quality, otherwise it means that the telephone line is of poor quality. If you suspect that there is a problem with the quality of the telephone line, you can test the telephone in sections to help find the problem. After the problem of external lines is eliminated, it is also necessary to check whether the telephone line in the user's home is damaged, and if so, replace it with a new telephone line.
Experience activities: inject vitality into the work of community managers
During this experience, I got along well with the community manager. Learn from them, they are very motivated and patiently explain some technical problems until I master them. In their work, they pay more attention to the quality of service, regard the users in the community as a big family, establish good professional ethics and service standards, and serve the users attentively.
Through learning, I further realized that enterprises can't do without the market and marketing. Doing a good job in marketing will make an enterprise miracle and bring vitality and vitality. In the study, the teacher also embodies good professional ethics and service norms. In the usual marketing work, I also deeply understand the importance of service work, and often hear users compare and evaluate the service quality between us and other telecom operators. In view of our adsl business, users' evaluation is relatively high. Telecom enterprises are now selling services, and the quality of services directly affects the acceptance of telecom products by the market and users.
This experience activity is in contact with the needs of users in all aspects, so I learned how to do a good job in user service during the activity. In this activity, I am very grateful to the leader of Bus No.1 and the community manager who took me to study. They gave me a lot of help. During the activity, I have an intuitive understanding of "strong support and quick response", providing quality services for the front-end departments and being invincible in the market competition. In the future work, I will definitely run through the market competition consciousness, serve the front end, ensure to do my job well, and improve the core competitiveness of this enterprise. The following are some immature suggestions after my experience: In the past, the service goal was to satisfy users, but now it is necessary to achieve the goal of touching users and upgrade the service to a higher level. Community managers should not only install telephones at home, but also add some extra services. For example, when drilling holes at home, we bring our own vacuum cleaner or cleaning tools to clean up the dust after drilling holes; For example, after installing a mobile phone, I volunteered to help users carry domestic garbage; For example, we have mastered some basic telephone operation methods, and some elderly users have the need to use abbreviated dialing. We help users to open services; When repairing the phone, we take a spare phone to solve the urgent needs of users. "Details determine success or failure", and unexpected practices in details can often achieve better results, laying a solid foundation for us to firmly occupy the market.
Summary of marketing activities April 13 Successfully completed the "xxxxxxxx" May Day promotion lottery. Through the support of company leaders and the cooperation of colleagues in Qi Xin, we are innovating. Good results have been achieved. To summarize this promotion, the details are as follows:
Activity time: xx-4-2 1~xx-5- 13.
Event theme: "xxxxxxx"
Activity target: citizens' activities in the whole city: buying and giving at reduced prices and discounts.
Shop image: the theme of shop decoration is purple and gold, which highlights the nobility of Jiukai home. Balloons are distributed in the store, as well as product information. Gifts are placed at each booth, and the booths are decorated to create a strong festive atmosphere. Prizes are purchased in advance and placed in the lobby. The word "Award" is placed in the front position, giving customers the first impression that it is "cost-effective! Something to send! "
Publicity method: newspaper (April 19: morning paper full page; April 20 evening news full page; ), a newspaper edition (20,000 newspapers on April 2 1 day), posters (500 copies), leaflets (1 1,000 copies), arches and on-site publicity.
Analysis and explanation:
This activity has been actively cooperated by all departments of the company. Colleagues in the property management department are responsible for the speaker debugging, prop building and security work at the event site, which are completed within the specified time, providing effective hardware guarantee for the lucky draw; During the activity, the General Affairs Office was responsible for the decoration of the shopping mall, which improved the activity atmosphere of the shopping mall, and the prizes were in place in advance, effectively stimulating customers' desire to buy.
Summary:
A. Statistically speaking, this promotion has not achieved the expected effect. During the activity, the expected turnover was 6,543,800+0,000, and the actual sales was 630,000, with a success rate of only 63%. According to the passenger flow statistics, April 29th, April 30th and May 1 3 are ideal holidays, with passenger flows of 2 13, 248 and 340 respectively. During other activities, the passenger flow is relatively stable, with an average of 120 passengers/day.
The reasons are as follows: 1. Jiukai Home was not properly highlighted during the publicity, which led to customers with a passenger flow of110 seeing the publicity and going directly to three stops;
2. The timeliness of publicity has not been achieved. One is the publicity period. All the publicity started three days before the event, and some even started at the same time. Moreover, the publicity time is not reserved in advance, and the publicity of the activity content should be at least 3-4 weeks in advance, giving customers a period of excessive understanding;
3. Publicity time did not make full use of the advantages of the network platform, resulting in a dead end of publicity;
4. The product implantation is not prominent enough, the sales staff's service awareness is not high, and the product professionalism is not enough, which can't make customers interested in the product in a short time. Salespeople don't take the initiative, most of them follow the customer's ideas. Although unified sales staff training was conducted before the event, the effect was not good. During the whole activity, the service awareness and quality of most of our sales staff have not improved.
In addition to the low quality of waiters, the training in shopping malls is not in place. Besides formal lectures, training can also be instilled through daily communication. The service quality of salespeople is not achieved overnight. Through our unremitting efforts and internal training, we can regularly organize professional knowledge learning and improve our own level, from product classification, material characteristics, how to distinguish authenticity, how to distinguish origin, how to rationally arrange booths, and train sales staff to make suggested sales.
B. During the activity, the sales of various businesses were high and low, with a total sales of 654,888 yuan (including the final payment of 73,400 yuan): Menglisha128,900 yuan with better sales; Riel Chinese style: 146200 yuan; Southern furniture: 49,200 yuan; Imperial standard: 37 100 yuan; Lobby mahogany: 2,500 yuan; Saints 100 top: 17800 yuan; In addition, some stalls are not sold, and most of the second floor is home decoration. The reason is that the logo of the mall is unknown and the customers are not well guided (improving).
C. Activity expenses: According to the sales volume, the prizes for this activity are as follows: 3 gold bars (5g), 2 televisions (1599), 2 refrigerators (1299), 4 mountain bikes (460), 5 bicycles (260), rice cookers, electric cupcakes, and electric appliances. Note: 15000 yuan.
D. In the planning of this activity, at first, through soliciting the opinions of the merchants, and later through the research of the company's special meeting, all the staff made suggestions and suggestions, so that the activity plan was relatively complete and implemented. However, from the details, it is still not rigorous enough. As far as the program performance at the event site is concerned, there is no time planning, so that the lottery time is delayed by half an hour than expected, and the time node of the event is not well grasped. The shelves for activities are required to be ready in the morning, but they will not be in place until two o'clock.
In addition, during the activity, the shopping guide is required to take three initiatives in communication: 1. Introduce and publicize the company's promotional activities and preferential activities; 2. Actively answer customers' questions; 3. Actively strengthen communication with customers. According to the investigation of customers' awareness of shopping malls, various publicity channels brought some customers, but mainly: most of them were learned through newspapers, community advertisements and surrounding residents. Customers introduced by friends also account for a certain proportion, so it is necessary to establish customer files and recommendation mechanisms. The establishment of customer files is to bring new customers to the mall through the maintenance of old customers; The recommendation mechanism is established to stimulate more people to bring their intended customers to the mall and promote sales.
Judging from the activity site, this year's furniture industry situation has indeed been affected to some extent, with stable sales and no climax. The same is true of several large home shopping malls. However, there are still some potential customers who just need it. It depends on how we find and cultivate customers. At present, we should improve the grade and standard of products in shopping malls and improve the behavior and quality of sales staff. According to the holiday time, make a good plan in advance. The planning of large-scale festivals is completed two months in advance, and the planning of small-scale festivals is completed one month in advance, so that sufficient time is reserved to make the planning more detailed. Go to other shopping malls regularly to learn about the situation, buy corresponding books to enrich your professional knowledge, and ask for more advice through inquiry.
Summary of marketing activities 5 With the long-lost warm sun in winter, the students ushered in the long-awaited Wahaha marketing competition. In order to show the colorful campus culture, comprehensively strengthen the quality of contemporary college students and exercise their marketing ability, the first Wahaha Entrepreneurship Cup Marketing Competition of School of Economics and Management, sponsored by Wahaha Group Co., Ltd. Jibei Branch, was officially launched on June 5438+065438+ 10/8. This activity was in full swing under the leadership of the leading teachers of the college and the Youth League Committee, and it was a complete success.
In the early stage of the activity, all departments of the Youth League Committee Student Union actively cooperated and cooperated with each other. Under the cordial guidance of teachers, they had a series of complicated work with sponsors, such as negotiation, organization, purchase and registration. Students actively participate, every 3-5 people form a marketing team, and prepare their team's positive team name and team slogan, ready to devote themselves to actual marketing with full enthusiasm. Then, all the participating teams handed in the electronic version and the paper version of the planning book before 20:00 on the evening of the 6th, and the words were full of passion and enthusiasm. Subsequently, on 23rd, the person in charge of Wahaha project and the students' union of School of Economics and Management gave a detailed explanation on the competition process, so that the students fully understood the rules, objectives and significance of this competition.
In the actual marketing stage, each team first launched a fierce free marketing competition in the preliminary round. They flexibly applied the marketing strategy in class to practice, and their marketing ability was fully reflected. After a fierce preliminary contest, it is the final of actual marketing. The students not only made great strides towards the goal that the teams entering the finals should sell at least 30 boxes of goods, but also made great strides towards the goal of breaking through 100 boxes with indomitable spirit. Then in 65438+February and 65438+August, each team made PPT reports on the theory, experience and process of the group in the preliminary competition and actual combat. The judges in the report are composed of Wahaha project leaders and teachers from the Marketing Teaching and Research Group of the School of Economics and Management. The students' passionate explanations made every judge present deeply understand their hard work. Finally, the college and Wahaha Branch organized grade awards for students who performed well in this activity.
The advantage of this marketing competition is that Wahaha company provides drinks and purchase prices and is responsible for its own profits and losses. After the activity, the payment for goods is paid, and the profits belong to oneself, which stimulates the enthusiasm of the students to participate. The team fills in the daily sales report by itself, and players need to fill in the goods delivery list when buying goods, which ensures the safety of goods. Moreover, during the activity, the contestants abide by the relevant matters in the student handbook of Hebei North University, and there is no malicious competition or competition event. Let the game go smoothly and end successfully. This Wahaha Entrepreneurship Marketing Competition not only improved students' comprehensive ability; It also provides internship opportunities for students, which is conducive to future employment and helps to solve the employment difficulties of college students and the current situation of adventure island. Shaping students' participation consciousness, understanding the market situation, and providing directional guidance for students on the road of starting a business.
However, the marketing market of this marketing competition is narrow, and the students' marketing channels are limited, so it is impossible to open the market. And lack of professional guidance, students blindly marketing. Coupled with higher purchase price and less profit, students' marketing enthusiasm has declined. Moreover, the scope of the competition is small, limited to students from the School of Economics and Management.
Marketing major is one of the key majors of School of Economics and Management. Marketing should not be limited to the study of theoretical knowledge, but should be combined with reality, confirm the theory from actual combat, understand the theory from actual combat and sublimate the theory from practice. Therefore, students should find methods and strategies, integrate theory with practice, and grow up in their study and life.