The so-called "private placement" is a non-public offering.

For example, in the case of a public offering, banners may be hung in newspapers, on TV, and in every branch of cooperative banks for large-scale publicity, so that everyone can know which Public Offering of Fund is issuing, and investors above 1000 will definitely buy it.

Private equity funds are not publicly issued, and are basically issued through small-scale exchanges around the country. Generally speaking, there are no more than 200 investors in a private equity product, so private equity is so "mysterious" in the eyes of the public.

The origin of private equity fund;

Private equity funds originated in Britain in the19th century. Students who have studied history know that Britain had colonies in many parts of the world at that time, so it was called "the sun never sets".

Some residents in Britain want to invest and increase their value if they have money, but the investment opportunities in Britain are limited and the transportation and communication technology is relatively backward.

These residents pooled their money and gave it to a person or institution with the ability to understand the outside world, so that they could help invest. The embryonic form of private equity fund appeared.

We set the time to 1946. There is an organization in the United States called American Research and Development Corporation, which established the earliest formal private equity investment company.

At that time, there were some similar situations in China in the United States. In China, there are many small and medium-sized enterprises, but there are few channels to obtain financing, so it is difficult to obtain financing.

At that time, the financing of small businesses in the United States was also very difficult. Later, the American government promulgated the Small Business Investment Law.

In other words, companies that invest in small businesses can get preferential loans from the government and enjoy tax incentives.

Since then, the United States has opened the era of private equity funds.

In the 1960s, these privately-invested companies began to go public. By 1968, there were thousands of these privately-invested listed companies, which brought huge wealth effect.

After listening to the history of private placement above, everyone should have an understanding of the origin of private placement funds.

Let me briefly talk about the types of private equity funds, which are mainly divided into two categories: one is private equity funds and the other is private equity funds.

There are three kinds of private equity funds, one is venture capital, the other is industrial investment fund, and the other is M&A investment fund.

Everyone usually hears a lot of news. Star fund managers who switch from public offering to private offering basically refer to private offering funds, commonly known as "sunshine private offering".

The key of sunshine private placement is reasonable and legal operation, so that everyone can enjoy the benefits of private placement to obtain income.

Types of private equity funds

Operation mode of private placement:

The operation mode of private equity fund is equity investment, that is, the shares of unlisted companies are obtained through capital increase or equity transfer, and profits are made through equity value-added transfer.

What should I pay attention to when buying private equity funds? Usually, when buying private equity funds, many people hope to get higher returns and the products are absolutely safe. In fact, this is impossible. Any investment product has certain risks, even bank deposits are not completely guaranteed. We can only say that the credit endorsement provided by the state makes us feel very safe, but there are certain risks in theory. Therefore, we often say that risks and benefits must be in direct proportion, and what we need to balance is whether that critical point is affordable.

1. When investing in private equity funds, you must pay attention to the choice of fund managers. In order to judge whether his technology is feasible, we can analyze the performance of the funds he managed in the past. Before making a formal investment, you must know something about the fund manager.

We also need to find a trust company. In China, most private equity funds are issued through trust companies, and investors entrust funds to trust companies. In terms of capital security, there is no third flow from the capital account of the securities company to the trading account and from the capital account to the customer account. In short, if the trust company goes bankrupt, the fund assets still belong to the fund holders, and have nothing to do with the trust company.

3. Choose the type of private equity products to invest in according to personal circumstances. Private equity funds mainly invest in stocks, bonds, funds and central bank bills. At present, some private equity products of trust platforms can also invest in stock index futures, and some private equity products issued through limited partnerships have a wider investment scope.

4. Minimum subscription amount of private equity investment. The investment of private equity funds shall not be less than 6.5438+0 million, which is a hard standard. According to the Measures for Private Placement, private equity qualified investors refer to investors who have the corresponding risk identification ability and risk tolerance, and the investment amount of a single private equity fund is not less than 1 10,000 yuan. The reason why private equity funds set the threshold of 6.5438+0 million is to improve investors' risk identification ability and protect investors' interests.

When purchasing private equity funds, there must be no misunderstanding as follows:

Myth 1: Short-term top private equity funds are good funds.

Myth 2: The sunshine private placement managed by star fund managers is good.

Myth 3: The bigger the private equity company, the more worthwhile it is to invest.

Myth 4: Are banking products the safest? As we all know, banks are not qualified to issue any fund products. Regardless of private placement or public offering, banks only assume the role of a sales channel, and use their dense network coverage, a large number of customer resources, and customers' blind trust in banks to launch sales and earn intermediary business income. The product is not its own, nor does it participate in management, and it has no ability to control risks.

Myth 5: Are government projects the safest? There are still many investors who prefer PPP products with government projects and state guarantees, thinking that the country is safe, but the country does not allow local governments to borrow at this stage, so such projects simply do not exist.

Summary: As a new field in China market, private placement is still unknown to many people. If you want to try, you might as well find a professional to understand it first, and try not to take it for granted.

We need to really think for ourselves, collect real information by ourselves, and finally be responsible for our own money.