Equity crowdfunding refers to the company selling a certain proportion of shares to ordinary investors, and investors get future income through investing in the company. This financing model based on internet channels is called equity crowdfunding. Another explanation is that "equity crowdfunding is the Internet of private equity".

Equity crowdfunding classification:

1. unsecured equity crowdfunding

Unsecured equity crowdfunding refers to the guarantee responsibility of investors who have no third-party company to provide relevant rights and interests in the process of crowdfunding investment. At present, there are basically unsecured equity crowdfunding in China.

2. Guarantee equity crowdfunding

At the same time, it refers to the equity crowdfunding project in crowdfunding, which is a fixed-term guarantee responsibility. However, so far, this model only provides guarantee services for domestic crowdfunding projects with loans, and has not been accepted by most platforms.