At this performance conference, An Conghui, Chairman of Geely Automobile Group and CEO of Jizhi Technology, said that Jizhi is full of confidence in the goal of "doubling the delivery of 654.38+0.4 million vehicles in 2023". According to the plan, under the strong product offensive, eight models will be launched by 2025, with an annual delivery of 650,000 vehicles, ranking the top three in the world in the market share of high-end electric vehicles.
What is even more impressive is that in the capital market, Krypton has also entered the fast lane of riding the wind and waves. In February of this year, Krypton announced the completion of $750 million Series A financing.
This round of extreme krypton financing was invested by the founder and professor Amnon Shashua of Mobileye, a well-known autonomous driving technology company, and five ecological partners, including Contemporary Amperex Technology Co., Ltd., Yuexiu Industrial Fund, Trade Fund and Quzhou Xin 'anzhi Fund, with a post-investment valuation of $654.38+03 billion.
"The soldiers and horses have not moved, and the food and grass go first." In the face of new challenges, any new energy automobile enterprise cannot do without the support of capital. On the other hand, whoever can win the favor of the capital market, especially the head industry capital, can take the lead in raising funds, harvest more and better industrial resources and enhance brand influence.
1 Guangfa Hero Post, the product offensive is ready to go.
In fact, if we sort out the financing records of new energy vehicle companies in recent years, it is not difficult to find that those who participate in financing can be roughly divided into two camps, one is various industrial funds; The second is the partner of car companies in the industrial chain.
On the one hand, harvesting industrial capital, including state-owned capital, and casting a "vote of confidence" can help new energy automobile enterprises to speed up their listing, and these capitals involved in their early financing have a better chance to enjoy the industrial development dividend; On the other hand, there are more and more industrial chain partners participating in investment, covering almost all fields such as batteries, chips, autonomous driving, intelligent cockpit and marketing of new energy vehicles. This is obviously conducive to further consolidating the cooperative relationship between upstream and downstream enterprises, so as to jointly build a better intelligent electric vehicle ecosystem.
"The five eco-partners participating in the A round of financing have rich industrial resources in their respective fields, especially in the fields of intelligent driving, power batteries, innovative materials and high-end equipment manufacturing." An industry insider close to Krypton official said that the funds raised this time will be mainly used for research and development of Krypton products and technologies, global business development and user experience improvement.
Obviously, the financing action of Krypton Space is not only to raise funds, but also to distribute heroic posts and join hands with head enterprises in various fields to deeply innovate energy vehicles and smart travel ecology.
In this regard, An Conghui bluntly said: "We are committed to building an influential luxury intelligent pure electric brand in the world, and we are very happy to get the support of leading investors in various industries. * * * Creating * * investment' is an extremely embarrassing business concept. Adhere to create with users and global high-quality ecological partners, * * * promote innovative exploration in the field of luxury intelligent pure electricity, and create the ultimate experience for users. "
In his view, the innovative development of smart electric vehicles is promoting cross-industry innovation enjoyment to become the norm, which is not only suitable for the future development of the industry, but also conducive to promoting the overall upgrading and open cooperation of the smart electric vehicle industry.
For example, with the further cooperation between Contemporary Ampere Technology Co., Ltd. and Krypton, Krypton 009 equipped with Kirin battery will be delivered in mass production soon, and Krypton 00 1 equipped with Kirin battery will also be delivered in the second quarter, becoming the first pure electric vehicle with cruising range exceeding 1 1,000 km.
Judging from the data released at this performance conference, as the only luxury pure electric MPV in the market, after mass production and delivery began in March this year, the orders of Kyk-009 were fully booked in the next three months, and a large number of users of Erffa and luxury car brands chose Kyk-009. In addition, the third model, luxury city SUV-Extreme X, will be delivered in batches in the third quarter of this year, and an A+ class sedan will be available at the end of this year, continuing the pace of launching a new car every six months.
In An Conghui's words, Krypton is to start from the most difficult place, start from the luxury car market, and adhere to the differentiated route.
According to public data, as of February 28, 2023, the cumulative delivery volume of the brand has exceeded 86,000. Among them, in the whole year of 2022, the cumulative brand delivery volume was 7 1.9 million. In the Insight Report on User Net Recommendation Rate in China Passenger Car Market (2022 Edition) released by Easy Car Research Institute, Krypton won the first place in the list of mainstream brands of passenger cars in China in 2022. More than luxury brands such as Tesla and Porsche. According to statistics, users from Mercedes-Benz, BMW and Audi brands account for 32% of the total number of users who have purchased 00 1.
If we say that the past explosive products and vigorous achievements have proved the keen market sense, strong technical accumulation and strong system ability from research and development to after-sales, then the future-oriented product offensive and ecological construction plan is even more amazing.
"Car K-line" believes that the past achievements have proved the accuracy and strength of extreme krypton in product positioning and explosion creation, and also show that extreme krypton has mastered the explosion password in the era of new energy vehicles with new thinking and new models. Therefore, people have reason to believe that with the in-depth cooperation with more ecological partners, Krypton Space will realize multi-dimensional improvement of product strength, brand premium and profitability.
2 Ecology-oriented, users are king. On behalf of China brand, blow the horn of counterattack.
Faced with sudden price cuts and price wars, some brands have to surrender because of poor product competitiveness and lack of core technology. However, some brands insist on ecology-oriented, users are king, and try their best to blow the horn of counterattack.
As Chen Shihua, deputy secretary-general of China Automobile Industry Association, said, it is a normal commercial measure to reduce the inventory price and recover the cost appropriately, but it should not be reduced to a price war. The price war won't last long, and value for money is an eternal business rule. "Automobile companies should focus on the long term, make more efforts in product technology, quality, service and brand power, and commit themselves to high-quality development; In the process of stabilizing growth and promoting consumption, local governments should adopt appropriate methods. "
For Krypton, which has built two explosive new cars for less than two years, in the repeated price fluctuations in the new energy vehicle market, its products have always focused on product strength and user value, keeping product prices stable.
It is worth noting that in 2022, the average order amount of Krypton 00 1 has exceeded 336,000 yuan, and it continues to be the sales champion of China brand pure electric vehicles at a price of more than 300,000 yuan; At the same time, the listing of Krypton 009 has opened up a higher-priced market segment. This achievement is even more commendable in the context that Tesla and other car companies have repeatedly cut prices and some new forces aiming at the high-end market have been losing ground.
This is enough to prove that Krypton not only controls the explosion password in the era of new energy vehicles with new thinking and new models, but also demonstrates the ability to integrate the upstream and downstream of the industrial chain and the superior resources of all parties, highlighting the future potential of the brand.
An Conghui bluntly said at this meeting that the price war will accelerate the elimination of the automobile industry. Krypton will always focus on product strength and user value, and rely on product technology, quality, service and brand to form a systematic strength, focusing on the value war.
Traditional manufacturing industry "first-class enterprises make standards, second-rate enterprises make brands, and third-rate enterprises make products"? This statement was widely circulated. With the rapid development of intelligent technology, the relationship between automobile and artificial intelligence and intelligent travel is deepening. Automobile enterprises not only need to build competitive products, but also need to attract and integrate the innovation power of the whole industry to play a stronger driving role for the upstream and downstream.
As An Conghui said, "the price war is short, and the value war is long". Any car company that wants to develop continuously in the new energy vehicle market must try its best to benefit all parties and users in the industrial chain.
Throughout the history of ancient and modern China and foreign countries, it is not difficult to find that in the past price wars, the brands that finally came out were not those that cut prices without a bottom line, but those that maintained their core advantages and really created value for users. This is extremely krypton's cognitive and strategic determination, and also the self-confidence brought by extremely krypton's long-term adherence to "ecology-oriented, users are king".
From the launch of the financing plan in February to the bright figures in the recent performance conference, all of them show the unique advantages of the concept of "* * * creating * * * investment". Krypton Space continuously promotes China brand's innovative exploration in the field of luxury intelligent pure electricity through * * * co-creation with users and global high-quality ecological partners.
Taking the product power that is most concerned by users as an example, based on the broad architecture of the world-leading native pure electric architecture SEA, and relying on the global layout of Geely Holding Group in the fields of intelligent cockpit, intelligent driving, intelligent network connection, on-board chips, low-orbit satellites, etc., it is extremely fast to build a full-stack self-developed pure electric intelligent technology ecosystem. Therefore, krypton products have obvious advantages in intelligence, control performance, electricity consumption and safety.
"Car K-line" believes that the differentiated products, strong product strength and comprehensive and forward-looking ecological layout brought by the full-stack self-developed pure electric intelligent technology ecosystem make it possible to provide users with a better car experience. On this basis, the increasing product matrix will bring excellent market sales performance, which has also become an important bargaining chip favored by Krypton in the capital market.
In the capital market, Krypton submitted a draft registration statement of a possible IPO to the SEC from June 20438 to February 2022, and is currently undergoing regulatory review. An Conghui said that if the market window is suitable, the company will take the opportunity to make a public offering and strive to complete the listing.
"Extreme Krypton will continue to pay attention to the dynamics of the capital market and study the best time to deploy and complete the listing in combination with the company's own business development." He also emphasized that Krypton has been a global brand since its inception, facing the global market. According to the plan, Krypton will enter the markets of developed countries in Europe in the fourth quarter of 2023 and the US market in 2024.
Shenzhen-Hong Kong Securities predicted in a research report that in 2023, the sales volume of new energy vehicles in China will be 9.5 million, up by nearly 40% year-on-year, and the penetration rate is expected to reach 35%. Krypton is bound to be on the list of high-quality companies in the new energy automobile industry chain and long-term optimistic China brands.
We should know that under the background of domestic and international policy stimulus and car companies exchanging prices for quantity, the trend of car electrification and intelligence is becoming more and more clear. With the continuous optimization of user experience, consumers' buying habits have gradually changed, and the high-end breakthroughs of China brands such as Krypton have frequently brought good news.
Therefore, people have reason to be optimistic about the production and marketing of new energy vehicles and the future of China brand. And "Chek K-line" believes that there is great investment potential to adhere to long-term doctrine, and it will gain more "votes of confidence" in the market.
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