Recently, Jin announced that Founder Group, led by the vice chairman of the board of directors, and Yafu Group, a private equity fund, proposed to privatize 2.8 yuan per share, which was 25.6% higher than the closing price of 2.22 yuan before the suspension on August 5, and about 55.6% higher than the closing price of HK$ 1.80 on the undisturbed day. This privatization involves 654.38+89 million shares, involving an amount of about 530 million yuan.
Regarding privatization, Jin said that the main reason is that in a challenging market environment, we are ready to work with excellent partners to promote the transformation of our business.
"Golden throat treasure, use it early!" This well-known advertising slogan once resounded throughout the country. Jinsizi's representative products, Jinsizi Runhou Tablet and Shoubao, have accompanied the growth of a generation, but Jinsizi, who has enjoyed the dividend for nearly 30 years, has not developed smoothly in recent years.
In June 2020, the court has legally restricted Jiang Peizhen, the legal representative of Guangxi Jinzizi Food Co., Ltd. (hereinafter referred to as "Jinzizi Food") from leaving the country.
According to the announcement, the executor is Jinzizi Food, a subsidiary of Jinzizi Group, and the application executor is Kongzi Wenhua International Media Co., Ltd. (hereinafter referred to as "Kongzi Wenhua"). The amount of execution is 565,438+0,949, 800 yuan, and the case number is (2065,438+09) Hu 065,438+0 Executive 924.
According to public information, in 20 16, Jinzizi Food launched the "herbal beverage" product, and the company entered into a TV advertising agency contract with Kongxing Wenhua, stipulating that Jinzizi Food would advertise herbal beverages in programs such as "Masked Singing Will Guess" and "Heroes on Earth", with a total contract price of 80 million yuan. However, after the execution of the contract, Jinsizi Food refused to pay the final payment of advertising fees on the grounds that it did not recognize the ratings of the above two programs.
2065438+June 2009, Shanghai Higher People's Court ruled that Jinsizi Food should pay 5 1.67 million yuan for the advertising fee of Empty Wenhua. However, despite the ability to perform, Jinsizi Food refused to perform its obligations under the effective legal documents. From September 2065438 to September 2009, Jinsizi Food was listed as "the person who broke his promise" by the Shanghai Higher People's Court, and Jiang Peizhen was also listed as "the restricted consumer".
Jinsizi's predecessor was Liuzhou Candy Factory No.2.. When the candy factory was teetering and on the verge of bankruptcy, Jiang Peizhen, then the factory director, cooperated with Wang Yaofa, a professor at East China Normal University, to provide a product improvement plan for the candy factory and introduced an over-the-counter drug, which was named "Jinsizi Runthroat Tablet". 1998, under the tide of state-owned enterprise restructuring, Guangxi Jinzizi Pharmaceutical Factory and No.2 Candy Factory were restructured to establish Guangxi Jinzizi Co., Ltd. The company's main products are more than 60 kinds of drugs such as golden scorpion tablets and sugar-free golden scorpion treasures. Among them, Jinsizi Runhou tablets have an annual production capacity of 5 billion tablets.
In 20 15, Jinsizi landed on the Stock Exchange and became one of the few listed companies in Liuzhou, Guangxi.
However, after years of development, it is still a product that supports the performance of Jinzizi Group. Jinsizi Runhou Tablet is an over-the-counter drug, and Houbao is a food. Since its listing, more than 90% of Jinsizi's income still comes from Jinsizi Runhou Tablets.
The data shows that from 20 12 to 20 19, the income of Jinsizi throat moistening tablets accounted for 92.4%, 92.4%, 90.6%, 9 1.8%, 87%, 89%, 90.5% and 90.5% respectively. Relying too much on a single product means that the company's overall revenue is directly affected by the product.
It is worth mentioning that Jin Zizi's false invitation to C Ronaldo to speak for him has been criticized by the industry. Because the top stars "speak for themselves", the golden voice spread all over the country, but was accused by the parties of not signing the endorsement. In order to save the corporate image, Jin had to formally invite another star to be the spokesperson in August 2007 at a price of 6.5438+0.43 million yuan, that is, Kaka, Ronaldo's hometown.
It is generally believed in the industry that the throat film market has no room for development, but the road of diversification can't go through, which is the biggest problem facing Golden Voice. Although Jin Sizi's diversification strategy is to create new products, it is still aimed at the inherent consumer groups.
Guo Fanli, an economist and financial critic, once said that Jinsizi relied too much on a single product Jinsizi throat lozenge. After more than 20 years of development, this product has entered the stage of brand aging, and the applicable population is getting narrower and narrower, so it is difficult to expand market share by relying on brand strength.