As a fruit farmer and his family engaged in e-commerce in brand enterprises (Tmall KA merchants), it is more appropriate to answer this question. E-commerce has the advantages of time and space, speed, personalization, cost and close relationship with users, and has broad prospects for future development. For the problem of how fruit farmers enter the e-commerce platform, the first thing is to enter the e-commerce platform. It is necessary to provide a copy of business license, tax registration certificate, bank license, trademark registration, brand sales authorization certificate and other valid documents. Just follow the input process and instructions of the platform. You have to pay the deposit, the annual software service fee and other fees. For example, the fresh fruit and vegetable franchise store in Tmall Mall has a deposit of 65,438+10,000 yuan and an annual software service fee of 30,000 yuan. The deposit and annual fee for software services are not the same, but slightly different according to the type of store and product category. The entrance fee of JD.COM Mall is similar to that of Tmall Mall, but the sales points of most platform products in JD.COM are higher than that of Tmall. Specific admission fees, admission fee requirements, and admission fee procedures for different categories and types of stores can be learned in detail from merchants of various e-commerce platforms. Many fruit farmers can choose to settle in Taobao stores because of the cost of capital, and the deposit of Taobao is about 1 000 yuan. Specific related expenses can be found on the platform where Taobao merchants settle. E-commerce platform can't get a large number of orders, such as Tmall, Taobao, etc., and needs to operate through keywords, through trains, drilling exhibitions, etc. to obtain traffic sales. Through train, drilling exhibition, etc. all need to be paid, and the effect depends on the experience and skills of the operator. Doing a good job in e-commerce is still very deep.

Doing e-commerce requires a team. In addition to operation, we also need copywriters, artists, planners, photographers and promotion specialists. For fruit farmers with insufficient funds, small sales volume and fixed sales products, they can outsource the production of web pages and operate part-time copywriting and promotion positions to save expenses and reduce workload saturation. E-commerce platforms should pay attention to dynamic scores such as product reviews and service quality, and don't sell fake goods to deceive consumers. This behavior will not last long. E-commerce sells fruit, first of all, it must be delicious, beautiful in color and green and safe. It is best to rely on brand influence, such as Zigui navel orange. But now the competition of e-commerce is very fierce, especially the low-price promotion is serious. How to achieve competition and non-competition depends on product quality, seller service, product operation and other factors.