199 1 year, Dr. Don Schultz published his classic book Integrated Marketing Communication, which established his leading position in IMC integrated marketing field. The book has been translated into more than ten languages, and then he continued to carry out consulting practice and theoretical innovation in IMC field, publishing monographs or co-authored 18.
Integrated Marketing Communication is the first book about integrated marketing communication and the most authoritative classic in this field. The theory of strategic integrated marketing communication put forward in the book has become one of the most important marketing theories in the second half of the 20th century. Therefore, Dr. Schultz, together with philip kotler, W Edward Deming, Dale Carnegie, Henry Ford, Bill Gates and michael dell, the father of modern marketing, was recommended as "one of the 80 most influential sales and marketing figures in the world in the 20th century" by the global authoritative magazine Sales and Marketing Management.
Before 1997 joined Northwestern University, Don Don Schultz was the senior vice president of TRACY-LOCKE Advertising and Public Relations Company. In Europe, the United States, South America and Asia, he consulted many enterprises and international organizations on practical experience in marketing, communication, promotion, direct marketing and strategic innovation.
Dr. Don Schultz is a tenured professor of integrated marketing at Northwestern University in the United States, and has consulting experience in Fortune 500 companies. He is also a visiting professor at EMBA universities in Tsinghua University, cheung kong graduate school of business, Peking University, Britain and Australia. Dr. BobbyCalder is recognized as a master of brand image in America. He is currently the head of the marketing department of Northwest University, the president of the Cultural Marketing Center of Kellogg Business School, the director of IMCBrandGroup and the chief brand consultant. He is the second ace professor of Rogge Business School after philip kotler, and he is the pillar of integrated marketing with Dr. Don Schultz, the founder of IMC.
Kellogg Business School of Northwest University is a world-famous business school. It is recognized as the birthplace of modern marketing with the discipline of marketing, and is famous for its academic representatives such as Professor Don Schultz, Professor philip kotler and Professor Bobby Calder.
Professor Bobby Calder is a doctoral student in social psychology at the University of North Carolina. In his early years, he served as a professor of marketing, organizational behavior and consumer psychology at Wharton Business School. Professor bobby calder joined Kellogg Business School on 1975, and was named "Charles Kirst Outstanding Professor" as early as 1993.
As a new discipline leader of Kellogg marketing, Dr. Bobby Calder has contributed to IMC's integrated marketing theory.
His main works are:
Kellogg brand,
Attitude and behavior
Perceptual Environment Editor: AMarketingResearchAnalysis,
Kellogg integrated marketing
Under his leadership, many well-known Kellogg professors have carried out systematic research and innovation in the field of integrated marketing. His book Kellogg on Integrated Marketing expands and develops the theoretical connotation of IMC, and makes a complete theoretical framework and method innovation on how to use IMC to create and manage brands under the new media environment.
Dr Bobby Calder's thoughts have influenced business leaders, helped their enterprises achieve breakthrough growth and greatly enhanced their competitiveness. He has provided a large number of brand integration marketing consulting services for many "Fortune 500" enterprises and non-profit organizations such as General Motors, Coca-Cola, BMW and Harley Locomotive. His clients are all over the world, and his students are all over the world famous enterprises. He is known as the godfather of Fortune 500 brands.
Dr. bobby calder's research and practice in the fields of strategy, brand design, brand image, brand management and brand building. The industries that Professor bobby calder and the consulting team of IMCBrandGroup have studied deeply are: automobile, food, medical care, health care, consumer goods, e-commerce, retail, insurance, medicine, finance, high technology, service, communication, construction, petrochemical and so on. Dr. Frank Mohan, professor, is a global academic expert and public relations expert on IMC integration and communication. Currently, he is the director of integrated communication department of Kellogg Business School of Northwest University, the vice president of Medill Journalism College and the director of Northwest University Business Model Center.
Professor Mohan is mainly engaged in communication, media economy, digital technology, database marketing, employee engagement and other aspects of research. , and have insight and theoretical tools and scientific methods for behavioral research; Liu Dingjian IMC is a practitioner of China integration and a senior researcher at the Business Model Research Center of Northwest University. Graduated from Communication University of China, holds a master's degree in management from Tsinghua University and Australian National University, and has experience in enterprise, consulting and government;
Liu Dingjian once held senior management positions in well-known enterprises such as Senior Vice President of NYSE-NED, a company listed on NYSE, and was awarded the honorary title of "Top Ten Brand Marketing Managers in China" by the media.
The Shanghai and Shenzhen 300 Index has always been considered as a child next door.
What's the kid next door?
That is: "Look at