Discount means that when buying and selling goods, it is priced at a certain proportion of the original price. If it is 90%, it is called 10% discount or 10% discount. Discount bills of exchange with bank funds.

Discount is a kind of profit-making behavior in the purchase and sale of goods, which occurs between the buyer and the seller and is the price concession given by the seller to the buyer.

Giving or accepting discounts must be clearly and truthfully stated. In terms of accounting methods, those who ask for discounts should reduce their business income and those who accept discounts should reduce their costs.

Two forms of discount:

First, when paying the price, immediately deduct the total price according to a certain proportion.

Second, after the buyer paid the total price, the seller returned part of the price according to a certain proportion. These two forms are essentially price concessions and there is no essential difference.

Discount promotion is a "double-edged sword", and its mechanism and objective effect have two sides.

In terms of good influence, discount promotion can effectively improve the market competitiveness of goods, win consumers and create a good market sales situation because it gives consumers obvious price concessions. At the same time, stimulate consumers' desire for consumption, encourage consumers to buy a lot of goods, and create a market profit mechanism of "small profits but quick turnover".