Why were the three squirrels attacked? In the past few days, the incident of the three squirrels' promotional photos that insulted China has caused quite a stir. The main reasons are as follows: 1. Direct reasons: The promotional photos do not conform to Chinese aesthetics, so why use models with squinting eyes?

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Why find a model that does not conform to Chinese aesthetics for promotion?

Models can't just be picked up by random people on the street. Why do the three squirrels choose a model that suits foreigners' aesthetics instead of a model that suits Chinese aesthetics?

His heart is habitable.

2. Indirect reasons: the capital behind Three Squirrels.

As soon as the "Three Squirrels" brand was launched, it was immediately favored by venture capital institutions. It successively received US$1.5 million in Series A angel investment from IDG and US$6 million in Series B investment from Capital Today.

In 2015, Three Squirrels received an investment of 300 million yuan from FREES FUNDD.

Among them, IDG: International Data Group Capital Today: Capital Capital Today is an international investment fund focusing on the Chinese market.

Capital Today independently manages US$680 million in funds, mainly from famous investment institutions such as the British Government Fund and the World Bank.

The explanation of why Three Squirrels was attacked is as follows: In 2012, the Three Squirrels snack brand was established. After continuous development, it gradually became an Internet celebrity-level national snack brand.

In 2019, annual sales exceeded 10 billion.

However, such a well-known snack manufacturer has been frequently searched for food safety issues.

Recently, because netizens posted an advertising poster for Chongqing Hot and Sour Noodles from two years ago, it was suddenly pushed to the forefront.

Fox Girl has roughly sorted out the whole story and is here to help you sort out the incident.

Cause: On December 26, some netizens posted a promotional poster for Three Squirrels. The model in the poster was suspected of deliberately catering to Western aesthetics and deliberately vilifying Chinese people because of her "squinted eyes" makeup.

Frankly speaking, Fox Girl, my first feeling after seeing these photos was that it was indescribably strange.

Some netizens gave their own logical point of view: Although the style of the poster is "nostalgic", the overall tone is cold and the model has a weird shape. The audience's first focus is not on the food, but on the model itself, which is suspected of maliciously vilifying the Chinese people.

In fact, most netizens' comments on the poster were not directed at the model itself, but expressed dissatisfaction with the styling, such as the deliberate makeup, strange expression, obviously upward eyes, and arrogant and disdainful expression.