Micro-public welfare is a word that grew up in the Internet era, which emphasizes the participation of the whole people and the creation of value. It makes full use of the popularity, grassroots and rapid spread of the Internet from top to bottom, and truly realizes the popularization and normalization of public welfare. Micro-public welfare is more like a way of life, which not only promotes the development of civilian public welfare, but also conveys a concept of public welfare for all.

weigongyi, as its name implies, starts with trivial public welfare matters and emphasizes that every little makes a mickle. Although you don't have hundreds of millions of worth and strong social influence, it doesn't prevent you from engaging in public welfare undertakings. Micro-public welfare provides you with a good platform, and brings together people's insignificant love to form a powerful social force.

Lenovo expounded the concept of micro-public welfare in the micro-public welfare competition that started in July: 1. Lenovo encourages everyone to explore the tiny social needs around them and put their love into action; 2. Lenovo encourages everyone to use an innovative platform like Weibo to attract more people to pay attention to the public welfare around them; 3. Micro-public welfare is in action, and everyone is involved. Lenovo fully supports micro-public welfare practitioners and makes their public welfare actions more powerful.

Since 28, Yum!' s KFC, Pizza Hut and other restaurants, together with China Foundation for Poverty Alleviation and the United Nations World Food Programme (WFP), have launched the "Donate One Yuan, Give Love and Give Nutrition" project. For about two weeks every year, consumers are invited to donate one yuan to provide nutritious meals for children in poverty-stricken areas in China. One yuan-a low threshold of public welfare behavior, makes it possible for everyone to participate in charity and public welfare, and lend a helping hand to the healthy growth of children in poverty-stricken areas. "Don't do small things", the project has cultivated and inspired more people's love and sense of social responsibility, promoted the charity concept of "everyone can do public welfare", and played a positive role in promoting the awareness of public welfare in the whole society.