1In September, 1999, Mr. Yan Lihua, Chairman and President of WorldCom Warner Mobile TV Media Group Co., Ltd. founded Xiamen Xinshitong Technology Co., Ltd., specializing in the research, production and development of in-vehicle multimedia playback and monitoring systems.
In 2000, we paid attention to public transportation.
In 2000, Xinshitong Technology Co., Ltd. gathered many senior technicians, and in more than two years, successfully developed a "vehicle-mounted multimedia playback monitoring system" which met the needs of China urban public transport management and multimedia playback, and realized the integration of playback and video recording (monitoring). This innovative technology fills the gap in this field, and was included in the key scientific and technological innovation project of Xiamen Municipal Government in 2003.
In 2003, the bus mobile TV network was built.
On June 5438+ 10, 2003, Xiamen WorldCom Warner Culture Media Co., Ltd. was established, and began to seek cooperation with bus operators in key cities in China to build a bus mobile TV network.
In May, 2003, it took the lead in cooperating with Xiamen Public Transport Corporation and began to install digital mobile TV on more than 600 public transport vehicles.
In June 2003, we started to establish our own brand of mobile TV-"City T Channel", set up studios and recording studios, introduced professional hosts and professional program producers, analyzed the audience's needs through a large number of market surveys, and carefully created programs that meet the needs of bus mobile TV.
From September to February, 2003, 65438+, Xiamen's "T Channel in the Same City" was put into trial operation and achieved great success.
In 2004, integrating resources went out of Xiamen.
On June 5438+ 10, 2004, Xiamen's "City T Channel" was officially put into operation.
From 2004 to April, except Xiamen, it signed cooperation agreements with bus companies in Wuhan, Jinan and other cities, and began to install equipment, and reached cooperation intentions with bus operators in other key cities 10, and began in-depth negotiations;
In April 2004, WorldCom Warner Wuhan Company was established;
In June 2004, WorldCom Warner Jinan Company was established.
In 2005, content production rights and successful acquisition
In February, 2005, it obtained the Value-added Telecommunication Business License;
In June, 2005, he obtained the Radio and Television Program Production License;
June 5438+February 2005, Dalian Hua Xun Media Co., Ltd. was acquired and WorldCom Warner Dalian Company was established.
In 2006, successful financing expanded the territory.
In March 2006, the board of directors successfully operated the capital market and acquired Cathay Fortune.
The huge investment of the fund has rapidly accelerated the pace of national expansion;
In February 2006, WorldCom Warner Shenyang Company was established;
In March 2006, WorldCom Warner Nanjing Company was established;
In March 2006, WorldCom Warner Qingdao Company was established;
In April 2006, WorldCom Warner Guangzhou Company was established;
In May 2006, WorldCom Warner Hangzhou Company was established;
In June 2006, WorldCom Warner Shenzhen Company was established;
In July 2006, WorldCom Warner Kunming Company was established;
In August 2006, WorldCom Warner Hefei Company was established;
In June 2006, WorldCom Warner Xi 'an Company was established.
In June 2006, WorldCom Warner Wuxi Company was established.
In June 2006, WorldCom Warner Shanxi Company was established.
In June 2006, WorldCom Warner Yantai Company was established.
In June 2006, WorldCom Warner Lanzhou Company was established.
In June 2006, WorldCom Warner Shijiazhuang Company was established.
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In 2006, the group headquarters moved to Beijing.
In April 2006, WorldCom Warner Mobile TV Media Group Co., Ltd. moved its headquarters from Xiamen, Fujian to Beijing, and recruited talents all over the country, officially blowing the horn of entering China.
In 2006, it set a record for venture capital.
From June 5, 2006 to 10, WorldCom Warner set a record for domestic media enterprises to obtain the largest amount of venture capital in 2006 with the second round of capital injection from Cathay Fortune Fund, CDH Venture Capital, Walden International and Wonder Fund.
In 2006, the mobile TV (national) advertising network was officially launched.
On June 8th, 2006, 65438+February 8th, WorldCom Warner Mobile TV Media Group Co., Ltd. held a grand launching ceremony of mobile TV (national) advertising network in beijing tianlun Dynasty Hotel. Elites from advertising, news media and all walks of life gathered together to witness this historical moment. Since then, WorldCom Warner Mobile TV Media Group Co., Ltd. has held a grand advertising network launching ceremony in major cities such as Shanghai and Xiamen.
In 2007, the national advertising network of mobile TV covered more than 30 cities in China, affecting 200 million people.
Today, WorldCom Warner has built a national advertising network for mobile TV, covering 34 mainstream cities and 17 third-and fourth-tier cities, with more than 90,000 buses and about130,000 TV viewing terminals.